What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a...
Women in E-commerce – rising opportunities, challenges, influencers
Category: E-commerce, E-commerce marketing, News and press releases
Women in E-commerce – shattering the glass ceiling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Product’s price history – how to check it?
Category: E-commerce pricing trends
Nowadays prices in e-commerce can change multiple times a day. The main culprit here is the brands that adjust promotional campaigns and change their prices according to current market conditions. That’s what we call Dynamic Pricing. Seasonal and occasional changes are other situations in which prices fluctuate – let’s take Black Friday as an example....
Retail Pricing Guide – strategies, tools, definition
Category: E-commerce management
What is retail pricing? As a retailer perhaps you came across the term “retail pricing”. But what does retail pricing mean? Simply put, it’s the final price the buyer needs to pay for a product for his own use and without the intention of reselling it for profit. The retail price is a combination of...
Top Online Marketplaces by Countries
As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise. With this complex overview of popular marketplaces, price comparison websites...
Dynamic pricing tools and it’s implementation
Category: Pricing strategies
In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...
Use 8 Best E-commerce Platforms for 2023
Category: E-commerce management
In the recent past, the popularity of online shopping has increased significantly compared to previous years. No wonder with this intensified interest i n online purchases, the number of e-sellers also multiplied. However, beginning e-commerce retailers may also find it difficult to choose the best platform that will meet their needs. Among such fierce competition...
Packaging EPR in Germany explained: How online sellers get EPR-compliant
Category: E-commerce management
E-commerce retailers from all countries who sell in Germany must abide by the German packaging law. To become compliant and receive your EPR number you need to register at the relevant authority and take further measures. The fines for not obeying the German Packaging Act are high. Thus, in order to sell successfully in Germany...
Want A Thriving Business? Focus On BEST AMAZON PRICE TRACKING SOFTWARE!
If we were to name one of the biggest online retailers and web service providers, it would be Amazon. The company based in Seattle provides a wide range of products, starting with industrial items, health products and grocery, and ending with toys, tools and other similar products. Amazon distributes these items and provides all the...
Content Automation With a Twist: 5 Reasons to Automate Your Product Descriptions
Category: E-commerce marketing
This article was created in cooperation with Xanevo. Whether we like it or not, in our increasingly digital age, the mountains of content online businesses need to produce continue to reach new heights. But you’re rolling out products for a new season, and you’re committed anyway! You have your product pages set up, your images...