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How to monitor the prices of “difficult” products?

Monitoring the prices of products with EAN codes may seem trivial. However, even if the products have unique codes, the matching process still requires special attention. What then can we do when the products don’t have EAN codes or other available manufacturer codes? How to monitor them? What challenges can we face in data validation?...

Mask prices surge due to coronavirus epidemic

The appearance of a coronavirus in China has caused great concern throughout the world. The new threat has generated huge demand for previously unpopular products such as surgical masks. Although Poland is not one of the places directly threatened by the epidemic, increased sales of masks have also been reported in our country. How did...

Price management in e-commerce – Dynamic Pricing

The prices of products sold online rarely remain the same. In many areas, they keep changing constantly, depending on the current demand and other factors, such as the prices and availability at competitive stores, or periodic discounts. It is quite difficult to pick the best prices for maximum profit, particularly if you have to do...

How to start price monitoring? Step by step implementation

  Implementation of a new tool in your daily work may seem complicated at first. In reality, however, it is very easy to start using the price monitoring platform, and it also brings many benefits – regular observation of prices on the market is very helpful in making business decisions, both to brands and online...

How to use data from price monitoring? Guide for brands.

  It could seem that the European laws prohibiting manufacturers from imposing their own prices could make monitoring them insignificant. On the contrary – the level of prices on the market, including the prices of your own products and products of your competition, is a critical factor vital to the strategic decisions of both the...

How to choose a price monitoring vendor?

Price monitoring is a very important aspect of e-commerce sales and marketing. However, it may pose certain difficulties – regular checking of online prices requires plenty of perseverance, precision and commitment. This problem can be avoided if the entire process is automated using a price monitoring platform. Before you decide to implement such a tool,...

How to motivate your distributors?

Cooperation with distributors involves challenging them to achieve greater efficiency. The benefits of having an effective network of distributors are obvious. Motivated customers generate more turnover than uninvolved dealers, increasing brand coverage, sales-driven production and innovation, and value to consumers. What can be done to make the brand’s cooperation with the distributor efficient and satisfying...