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Competition on Google Shopping vs Ceneo: Dealavo Report

Ceneo and Google Shopping are undoubtedly one of the most popular e-commerce platforms in Poland. In the past, retailers focused primarily on making their products available on Ceneo – this was because of the high popularity of the Polish comparison platform with the consumers. Nowadays, however, it has become common to check out offers on...

Your offer in Google Shopping – Costs and conditions in a nutshell

If you’ve ever looked for a specific product in Google, you certainly saw the Google Shopping ads presented in the SERP (Search Engine Result Page). Google Shopping is, in essence, a comparison shopping engine. Its main purpose is to help customers using Google find the products they want and purchase them without browsing tens of...

Pricing strategies in e-commerce

If you analyze pricing strategies in e-commerce, you can discover some trends. Certain brands are always the cheapest on the market, while others tend to reduce the prices of newly launched products only after a specific period of time. The differences can also be found in the method of product distribution – some brands offer...

Which country is the new e-commerce leader?

In February, the new leader of the B2C E-commerce Index of the United Nations Conference on Trade and Development was announced. Every year, several factors are measured to determine the country with the highest readiness to engage in e-commerce.  Which country surpassed the Netherlands in 2020?  In 2019 and 2018, Netherlands was the leader of...