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The Ultimate Guide to MAP/MSRP Monitoring

Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand that has many different online distributors, faced with price violations among 23% of all products. This is not all. The average price drop on products is 17% below...

How to correctly interpret price changes in competing e-stores?

Your e-commerce store can’t run its operations in isolation from the competition, just taking internal actions and ignoring market conditions and competitors updates. With hundreds of different options and the ability to reach the information in seconds, today’s customers have great power in their hands. Moreover, competition is really fierce and so, consumers do not...

Customer price perception vs. price reality. How to manage both?

How do online customers perceive your prices? How would they approach and react towards your prices? These are two core questions that need to be answered while describing the price perception of customers towards your real prices. However, the perception is sometimes different than the reality, especially if we are talking about online pricing. The...