In this article, you will find tips on how to use price tracking software in the FMCG (Grocery) industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the FMCG (grocery) market? What are the challenges related to...
How does Apple use being a luxury brand? – Case study of a skimming strategy
Category: E-commerce
The skimming, creaming or prestige strategy is a pricing strategy intended to set the highest possible price after the launch of a new product on the market and sell prestige products to buyers for whom price is not a limiting factor. To use this strategy, the company must have a strong brand, devoted customers and...
Amazon launch in Poland – entrepreneurs can already register their accounts
Amazon’s entry into the Polish market had been anticipated for a few months already – this intensified in November 2020, when InPost extended its cooperation with Amazon. Today, on the 27th of January 2021, Amazon made it possible to register accounts in Polish on sell.amazon.pl in preparation for the, already official, launch of the...
How does the market react to the rapid demand changes? Case study of baby care industry during Covid-19
Category: E-commerce, E-commerce pricing trends
The first mentions of the virus spreading in China started to appear on the Internet in December 2019. Initially, few people considered SARS-CoV-2 to be a serious threat, but more and more information appeared with each passing day about the number of infected people and the fact that the virus was drawing closer. The residents...
Price monitoring in the Health & beauty industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Health & beauty industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the health & beauty market? What are the...
New Year’s sales? Price hikes instead of promotions.
Category: E-commerce, E-commerce pricing trends
Many people are used to post-Christmas promotions. This year, customers were hoping to take advantage of them primarily in online stores. But it turns out that consumers who were planning to buy popular products at the beginning of January were more likely to encounter price hikes instead of promotions. This year Dealavo once again cooperated...
The older, the cheaper? Not necessarily. We will try to find out how long manufacturers keep the price of electronics high.
Category: E-commerce pricing trends, Pricing strategies
The prices of electronic goods are frequently overestimated when they appear on the market for the first time. The manufacturers are aware that the greatest fans, so-called early adopters, are willing to pay a lot only to get the latest model of their device first. Then, the prices start to fall gradually, and you can...
Price monitoring in the Consumer Electronics industry
Category: Pricing strategies
In this article, you will find tips on how to use price tracking software in a booming consumer electronics industry. You will find insights for online shops which want to stay competitive on the fast growing market We will cover the following topics: What are the characteristics of the consumer electronics market? Why are price...
“It will be cheaper soon…”- Does the price of the previous model always drop after the premiere of a new product version?
Category: E-commerce, E-commerce pricing trends
A premiere of a new iPhone is for some people like a holiday. Long lines of biggest fans wait in front of shops wanting to be the one who has the newest device on the day of release. For the last few years, new iPhones are released systematically, once per year, which causes old versions...
Price monitoring on Idealo – how to do it?
As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...