Pricing is one of the most critical success factors for any e-commerce business, especially for startups. As a retailer with your new online shop, you want to get it just right from the start — setting prices that drive customers to buy yet remain profitable and sustainable in the long run. In this blog post,...
Optimizing Google Shopping Ads – 10 Ways You Need to Know
Category: E-commerce
As an eCommerce store owner or a digital marketer, you should know the importance of advertising your products on Google. Optimizing Google Shopping Ads is an excellent way to increase visibility, get higher click-through rates, and ultimately drive more sales of the products you want to advertise. Here, we’ll show you how to optimize Google...
Zalando Marketplace – The Ultimate Guide
Are you looking for the best way to increase your ecommerce sales? Zalando Marketplace can be an excellent solution, offering access to a vast global network of buyers and sellers. In this guide, we’ll discuss what Zalando Marketplace is and how you as an ecommerce company or a retailer can use it to reach new...
Price monitoring, dynamic pricing and repricing on Zalando: How to monitor your competitors’ prices on this e-commerce platform?
Zalando is a leading e-commerce platform that offers an extensive selection of fashion, footwear, and lifestyle products. With its growing customer base and advanced technology solutions, Zalando is quickly becoming one of the most popular e-commerce stores in Europe. Therefore Zalando marketplace is becoming a highly competitive space where businesses are constantly looking for ways...
Competitive Pricing Analysis – stay ahead of your competitors
Category: E-commerce pricing trends
Successful pricing results from many different factors – the quality of your products, your market positioning, and the prices your competitors offer. Competitive pricing analysis can help you understand what can be done to ensure the highest possible profit. This is one of our platform’s features, and that’s what we want to discuss in this...
E-commerce in the age of AI: Sales Automation Guide
Category: E-commerce
Artificial Intelligence is not only a trendy buzzword on everyone’s lips lately but – above all – an effective solution for many industries, including e-commerce. How can you use this fascinating technology to grow sales? With AI-driven technologies, you can achieve much more efficient and successful e-commerce sales. In this post, we’ll look at the...
Sustainability in e-commerce: 5 eco-tips for your online store
Category: E-commerce
According to the latest reports, over 50% of digital consumers in Europe are concerned about the environmental impact of online shopping. Regardless of whether the topic of ecology is something that takes your mind or something rather irrelevant – this is a number that we should not ignore. So what’s the idea of sustainable development...
Keep your prices competitive with expert tips on competitor price monitoring
Category: Pricing strategies
The continuous development of e-commerce means that sellers have to face increasing competition. In order to stand out from the crowd, they reach for various types of pricing strategies that allow them to adjust their offers to the current market situation. In this guide, we will present you with the most important expert tips on...
How to get Competitive Pricing? Use the power of Competitive Pricing Analysis
Category: Pricing strategies
Many brands and e-commerce stores know how important pricing is to their success – it’s both tricky and critical. To maximize profits, they use price optimization techniques like competitive pricing analysis. But what exactly does that mean? You’ll find out from our article! Keep on reading! What is Competitive Pricing? Competitive pricing analysis is a...
The Complete Guide to Dynamic Pricing
Category: Pricing strategies
Dynamic pricing is a strategy that has become increasingly popular in recent years, especially in the e-commerce industry. It involves adjusting the price of a product or service in real-time based on various factors such as demand, supply, seasonality, and customer behavior. Dynamic pricing can help businesses maximize their revenue and profitability by ensuring that...
