Dealavo Blog

Category: Pricing strategies

Using price monitoring to value new products

  Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...

Monitoring of the DIY industry in the times of own brands.
How to do it effectively?

  Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...

How to monitor competitive brand products?

Monitoring the prices of own products is a natural activity for brands. However, many of them still forget that to get a full picture of the situation, you also need to track the competition. Thanks to this, it’s possible to gain valuable knowledge about your position on the market and take actions to optimize your...

How often to check product prices online?

Price monitoring is not a process that can be implemented and used in practice for all products and businesses identically, like a copy-paste rule. The products available on the market differ by numerous factors, from the industry through categories, specifications to the final popularity among customers. So how do you customize price monitoring in the...

Mask prices surge due to coronavirus epidemic

The appearance of a coronavirus in China has caused great concern throughout the world. The new threat has generated huge demand for previously unpopular products such as surgical masks. Although Poland is not one of the places directly threatened by the epidemic, increased sales of masks have also been reported in our country. How did...

How to choose a price monitoring vendor?

Price monitoring is a very important aspect of e-commerce sales and marketing. However, it may pose certain difficulties – regular checking of online prices requires plenty of perseverance, precision and commitment. This problem can be avoided if the entire process is automated using a price monitoring platform. Before you decide to implement such a tool,...

Price Monitoring Platform – must have for omnichannel

Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...

How to fight price erosion – re-launches and offer updates

Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...

Safe testing of pricing strategies

Price testing is definitely one of the most difficult projects you can undertake. Those who have tried partisan ways on the principle of “I’ll change the price and see what will happen” quickly found out that it is 100% effective but only as far as “seeing what will happen” goes. Increasing the revenues or building...