Dealavo Blog

Category: Pricing strategies

Price skimming – a strategy for innovative brands

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...

What is penetration pricing?

Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this blog post, we want to take a closer look at this pricing strategy. What is penetration pricing? How can you devise an effective penetration pricing strategy? And does...

Psychological pricing – how does it work?

We entitled this blog post “Psychological pricing – HOW does it work?” for a reason. Today, no one doubts that diverse psychological pricing strategies do work and help you attract more customers. In fact, thousands of online stores worldwide use them extensively to sell as many products as possible at the prices bringing the highest...

Pricing strategies in e-commerce

If you analyze pricing strategies in e-commerce, you can discover some trends. Certain brands are always the cheapest on the market, while others tend to reduce the prices of newly launched products only after a specific period of time. The differences can also be found in the method of product distribution – some brands offer...

The older, the cheaper? Not necessarily. We will try to find out how long manufacturers keep the price of electronics high.

The prices of electronic goods are frequently overestimated when they appear on the market for the first time. The manufacturers are aware that the greatest fans, so-called early adopters, are willing to pay a lot only to get the latest model of their device first. Then, the prices start to fall gradually, and you can...

Price monitoring in the Consumer Electronics industry

In this article, you will find tips on how to use price tracking software in a booming consumer electronics industry. You will find insights for online shops which want to stay competitive on the fast growing market We will cover the following topics: What are the characteristics of the consumer electronics market? Why are price...

Price monitoring on Idealo – how to do it?

As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...

Summarising Black Friday – what strategy was adopted by the e-commerce sector?

Black Friday generates high e-commerce traffic each year. The customers are hoping for good discounts, and online shops expect high profits due to the increased demand. Did the prices on the market actually decrease on 27 November? What strategy was adopted by e-commerce companies? This year, Deloitte has once again worked together with Dealavo to...