Dealavo Blog

Category: Pricing strategies

Online promotion monitoring – save your time thanks to automation

Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...

How to increase profit by 50% using AI price rules?

Within a month of launching Dealavo AI Profit Optimization – price automation based on individual pricing rules – a client from the sanitary fittings industry gained an additional 82,380 PLN (EUR 18 470) of profit. Such an increase per year gives the result of almost PLN 1,000,000 of net profit. How was this achieved?  ...

Home office products’ prices and availability – ANALYSIS

The consumer electronics industry is seeing a boom in the times of the pandemic. This category of products also includes equipment designed for working from home, such as, for instance, laptops, mobile phones, printers or headphones – preferably cordless. Let’s look at the prices and availability of these products during the lockdown, when most people...

Using price monitoring to value new products

  Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...

Monitoring of the DIY industry in the times of own brands.
How to do it effectively?

  Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...

How to monitor competitive brand products?

Monitoring the prices of own products is a natural activity for brands. However, many of them still forget that to get a full picture of the situation, you also need to track the competition. Thanks to this, it’s possible to gain valuable knowledge about your position on the market and take actions to optimize your...

How often to check product prices online?

Price monitoring is not a process that can be implemented and used in practice for all products and businesses identically, like a copy-paste rule. The products available on the market differ by numerous factors, from the industry through categories, specifications to the final popularity among customers. So how do you customize price monitoring in the...

Mask prices surge due to coronavirus epidemic

The appearance of a coronavirus in China has caused great concern throughout the world. The new threat has generated huge demand for previously unpopular products such as surgical masks. Although Poland is not one of the places directly threatened by the epidemic, increased sales of masks have also been reported in our country. How did...