In this article, you will find tips on how to use price tracking software in a booming consumer electronics industry. You will find insights for online shops which want to stay competitive on the fast growing market We will cover the following topics: What are the characteristics of the consumer electronics market? Why are price...
Category: Pricing strategies
Price monitoring on Idealo – how to do it?
As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...
Summarising Black Friday – what strategy was adopted by the e-commerce sector?
Category: E-commerce, Pricing strategies
Black Friday generates high e-commerce traffic each year. The customers are hoping for good discounts, and online shops expect high profits due to the increased demand. Did the prices on the market actually decrease on 27 November? What strategy was adopted by e-commerce companies? This year, Deloitte has once again worked together with Dealavo to...
How to check your price positioning in comparison with competitors?
Category: Pricing strategies
Pricing strategy is one of the most important and, at the same time, most difficult decisions to be made by every seller. Whether your business operates offline or online, price is always an important factor contributing to successful sales. How, then, should you select the right pricing strategy? Why should you check how your...
How to learn that you can earn more from a single e-mail message? – Business Process Automation in practice
Category: E-commerce, E-commerce management, Pricing strategies
Recently, we wrote about the role of Business Process Automation in e-commerce. Now, we would like to show you how to use it in practice. Instead of hiring a person full-time to track all important changes on the market, you can get all such information in a single e-mail message that you can read during...
How to use Business Process Automation in e-commerce?
Category: E-commerce, E-commerce management, Pricing strategies
The growth of an e-commerce company increases the number of customers and profits, but it also involves more work and duties. Automation and modern technologies, such as AI, enable us to delegate many simple, repetitive tasks to software and intelligent algorithms. How can automation be used by online shops in practice? Automation of an e-commerce...
How did our client increase turnover by 12% and margin by 2,5 pp in two months?
Category: E-commerce, Pricing strategies
The e-commerce industry is very competitive – every online store wants to sell more and to more loyal customers. With such conditions, many companies believe that increasing margins, and therefore prices, may lead to an outflow of customers, and therefore a final reduction in turnover. Inexperienced shops are ready to aggressively lower the price...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
How to increase profit by 50% using AI price rules?
Category: Pricing strategies
Within a month of launching Dealavo AI Profit Optimization – price automation based on individual pricing rules – a client from the sanitary fittings industry gained an additional 82,380 PLN (EUR 18 470) of profit. Such an increase per year gives the result of almost PLN 1,000,000 of net profit. How was this achieved? ...
What is the competitive pricing strategy and how to use it?
Category: Pricing strategies
Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimisation and smart price management are the factors which actually make a great difference in terms of profit and revenues generated by companies. We can reach out...