Where should you monitor prices if you plan an international expansion? Part 1 – Eastern Europe and Russia

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Many entrepreneurs wonder how to check the prices on a foreign market. Below, you will find an overview of popular online shops, price comparison websites and marketplaces. The monitoring of e-commerce platforms makes the observation of prices and the market easier. Apart from the prices, you can also analyse the behaviour and preferences of the customers.

Other articles in this series:

The guide to e-commerce platforms in Eastern Europe and Russia

The e-commerce market in Eastern Europe has a great potential. It is estimated that there are about 20% of people who buy products online, and the number is dynamically growing every year.
Below, we present an overview of several countries where you should consider monitoring product prices:

  • Estonia

  • Latvia

  • Lithuania

  • Belarus

  • Ukraine

  • Russia

Estonia

Marketplace

  1. Astri

Astri is the biggest online shopping mall in Estonia with physical stores. The platform sells more than 300 thousand products from over 400 online shops. The offer is wide – it includes consumer electronics, car accessories, home articles, FMCG and more.

Price comparison websites

  1. Hinnavaatlus

Hinnavaatlus is the biggest price monitoring platform in Estonia. It is visited by an average of 250,000 unique users per month. The platform is a leader in the sale of electronic goods.

Online shops

  1. 1a

1a is an online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. Euronics

Euronics is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. Expert

Expert is an online shop with physical stores. It is ranked fourth in Europe in terms of sales of consumer electronics products. It operates in more than 20 countries, offering products of famous brands. 

  1. OnOFF

OnFF – an online shop that specialises in the sale of consumer electronics products and AGD.

Latvia

Price comparison websites

  1. Kurpirkt

Kurpirkt is a price comparison website offering products from various online shops in Latvia. You can find there more than 12,5 million products from more than 1200 Latvian online shops.

  1. Salidzini

Salidzini is a search engine and price comparison website that specialises in electronic goods.

Online shops

  1. 1a

1a is an online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. 220

220 – an e-market in which you can find products from almost all industries. The store sells furniture, car accessories and even books.

  1. Euronics

Euronics is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. Ksenukai

Ksenukai is one of the biggest online shops with physical stores all over Latvia. It offers varied products, including clothing and cosmetic products.

  1. Rdveikals

Rdveikals – a web store offering a wide range of products from the consumer electronics industry.

Lithuania

Price comparison websites

  1. Kaina24

Kaina24  is a price comparison website where you can find information about more than 300 shops and 2 million products. Product categories include consumer electronics, household goods, FMCG and more. 

Online shops

  1. 1a

1a is an online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. Euronics

Euronics is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. Senukai

Senukai is a multi-branch online store, operating stationery as well. It specializes in the electronics industry.

Belarus

Price comparison websites

  1. Google Shopping

Google Shopping – it shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

Online shops

  1. 21vek

21vek is an online market with a wide range of products.

  1. Amd

Amd – is an online shop specializing in electronic goods and AGD. It offers clothing, car accessories, cosmetics as well. 

  1. Svyaznoy

Svyaznoy is a platform offering a wide range of modern electronic devices and tickets to sports events and concerts. It also provides financial and payment services. Since 2010, it has been a platform where you can repay your bank loan, purchase insurance or buy plane or lottery tickets and many other products sought after by the market.

Ukraine

Price comparison websites

  1. Google Shopping

Google Shopping – it shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

Online shops

  1. Euronics

Euronics is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. Itmarket

Itmarket is an e-market managed by a Ukrainian mobile network operator. It sells products and services (smartphones, modems, starter kits) and goods from AliExpress.

  1. Rozetka

Rozetka – a platform that sells just about everything. It is the biggest online shop in Ukraine and Russia. It has been operating for fourteen years, earning the trust of its customers.

  1. Ozon

Ozon – an online shop offering consumer electronics products and other goods. Ozon has about 8 million regular customers. 64 million visits per month and more than 11 thousand sellers. The sellers can ship their products directly to Russian buyers and get paid directly in US dollars or euros. The platform offers support for speakers of English.

Russia

Marketplace

  1. Fruugo

Fruugo is an international platform that offers products from various industries in 46 countries. The platform has an algorithm that translates the product offer into 28 languages.

  1. Ozon

Ozon is an online shop offering consumer electronics products and other goods. Ozon has about 8 million regular customers. 64 million visits per month and more than 11 thousand sellers. The sellers can ship their products directly to Russian buyers and get paid directly in US dollars or euros. The platform offers support for speakers of English.

  1. Tiu

Tiu – is a Russian e-market where more than 13 thousand online entrepreneurs sell more than 33 million goods and services. It offers a wide range of products – from flowers to car parts.

  1. Yandex

Yandex is a platform which was created to compare prices. Over time, it has evolved into a marketplace, making it possible to shop inside the system. Yandex offers more than 100 million products and services from more than 20,000 retailers in various industries.

Price comparison websites

  1. E-katalog

E-katalog is a price comparison website. The platform offers descriptions and reviews of electronics, household appliances and many others.

  1. Google Shopping

Google Shopping – it shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

  1. Kelkoo

Kelkoo is a product search engine and a price comparison website that connects sellers with customers. The platform also operates in large European countries.

  1. MagaZilla

MagaZilla is the biggest catalogue of product descriptions and prices of household goods, consumer electronics products, computers and more. It does not sell any products, but provides price comparison and information about product availability.

  1. Priceok

Priceok – one of the biggest price comparison websites in Russia. Around 200 thousand visitors per day, more than 3 million offers.

  1. Price

Price is another price comparison website. It provides an analysis of 23 million products from 6 thousand different shops.

Online shops

  1. Elex

Elex – a platform that specialises in the sale of household equipment and consumer electronics products.

  1. Electronics

Euronics is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. Holodilnik

Holodilnik is a Russian online shop that sells household equipment in the country and abroad.

  1. Rozetka

Rozetka – a platform that sells just about everything. It is the biggest online shop in Ukraine and Russia. It has been operating for fourteen years, earning the trust of its customers.

  1. Technopark

Technopark is an online shop and one of the leaders in household equipment trading.

  1. Svyaznoy

Svyaznoy is a platform offering a wide range of modern electronic devices and tickets to sports events and concerts. It also provides financial and payment services. Since 2010, it has been a platform where you can repay your bank loan, purchase insurance or buy plane or lottery tickets and many other products sought after by the market.

  1. RBT

RbtRBT Company LLC is a wholesale buyer and seller of electronic, television and radio products and services. The company has many physical stores, offering franchise opportunities to sellers in numerous Russian cities.

Start monitoring prices abroad!

Learn more about factors you should analyze when deciding about the optimal sales and promotion channels for your business: Which products to sell and promote on the most important e-commerce platforms?