What is ROAS Booster?
Cost-per-click (CPC) campaigns are one of the most popular digital marketing strategies used by businesses today. With CPC campaigns, advertisers pay Google for each click their ads generate on a search engine results page. The success of a CPC campaign is largely dependent on the attractiveness of the prices offered to customers; if they are more attractive, customers will be more eager to make a purchase, resulting in lower costs for the advertiser.
Unfortunately, retailers frequently promote products with unattractive prices, and as a result – they overspend money on inefficient product campaigns with a low ROAS level.
ROAS Booster is a service that helps avoid such a position and allows businesses to increase their return on ad spend (ROAS). Thanks to our advanced analytics, along with Machine Learning algorithms support, it identifies products with high margins, allowing businesses to select the right products to advertise and maximize their ROAS. With ROAS Booster, you can make data-driven decisions about which products to promote, leading to increase your ROAS.
Although ROAS Booster provides you with the tools and insights to optimize your ad campaigns, it doesn’t create an ad campaign for you. Instead, it helps you identify areas of improvement in your existing campaigns and suggests strategies to help you get more out of them. With ROAS Booster, you can make sure that you are getting the most out of every dollar spent on advertising.