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15 Black Friday Strategies in Ecommerce – Ideas, Tips for Retailers

Black Friday – what’s that? Simply put, Black Friday is a shopping spree day. Every year shortly after Thanksgiving special offers start. The first mentions of Black Friday appeared in the 1960s, but the tradition survived and evolved to the present day. Dozens of people hold on to their purchases to pick up a Black...

Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...

Product’s price history – how to check it?

Nowadays prices in e-commerce can change multiple times a day. This is due to brands’ promotional campaigns and changes based on different market conditions (dynamic pricing). Seasonal and occasional changes are other situations in which prices fluctuate – a good example of it is Black Friday. It’s counter-intuitive, we know, but even 60% of product...

Dynamic pricing tools and it’s implementation

In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...

8 best e-commerce platforms for 2022

In the recent past, the popularity of online shopping has increased significantly compared to the previous years. No wonder with this intensified interest in online purchases, the number of e-sellers also multiplied. However, beginning e-commerce retailers may also find it difficult to choose the best platform that will meet their needs. Among such fierce competition...