Black Friday – what’s that? Simply put, Black Friday is a shopping spree day. Every year shortly after Thanksgiving special offers start. The first mentions of Black Friday appeared in the 1960s, but the tradition survived and evolved to the present day. Dozens of people hold on to their purchases to pick up a Black...
Analysis and optimization of the assortment – strategies, tools [complete guide]
Categorie: Distribution, E-commerce management
There are many elements that determine your store’s success. One of them is your assortment. Depending on what you have in your offer, you attract a specific target audience and get particular results. In this article, we will show you how to optimize your assortment so that it helps you achieve your business goals and...
How to sell luxury products? An interview with Wojciech Kopciewski
Categorie: Distribution, Pricing strategies
What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a...
Women in E-commerce – rising opportunities, challenges, influencers
Categorie: E-commerce, E-commerce marketing, News and press releases
Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Product’s price history – how to check it?
Categorie: E-commerce pricing trends
Nowadays prices in e-commerce can change multiple times a day. This is due to brands’ promotional campaigns and changes based on different market conditions (dynamic pricing). Seasonal and occasional changes are other situations in which prices fluctuate – a good example of it is Black Friday. It’s counter-intuitive, we know, but even 60% of product...
Retail Pricing Guide – strategies, tools, definition
Categorie: E-commerce management
What is retail pricing? As a retailer perhaps you came across the term “retail pricing”. But what does retail pricing mean? Simply put, it’s a final price the buyer needs to pay for a product for his own use and without the intention of reselling it for profit. The retail price is a combination of...
Top Online Marketplaces by Countries
As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise. With this complex overview of popular marketplaces, price comparison websites...
Dynamic pricing tools and it’s implementation
Categorie: Pricing strategies
In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...
8 best e-commerce platforms for 2022
Categorie: E-commerce management
In the recent past, the popularity of online shopping has increased significantly compared to the previous years. No wonder with this intensified interest in online purchases, the number of e-sellers also multiplied. However, beginning e-commerce retailers may also find it difficult to choose the best platform that will meet their needs. Among such fierce competition...
Packaging EPR in Germany explained: How online sellers get EPR-compliant
Categorie: E-commerce management
E-commerce retailers from all countries who sell in Germany must abide by the German packaging law. To become compliant and receive your EPR number you need to register at the relevant authority and take further measures. The fines for not obeying the German Packaging Act are high. Thus, in order to sell successfully in Germany...