Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...
Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?
Categorie: E-commerce
In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is EAN, there are also others that you should be aware of. In this article, we will tackle the...
Empik marketplace: What do you need to know about it?
Categorie: Marketplaces and price comparison websites
Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...
Social proof – trust that helps you grow sales
Categorie: E-commerce marketing
Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...
How to increase AOV in your online store
Categorie: E-commerce management
How to increase AOV in an online store? – It’s by far one of the most important questions in every e-commerce business. AOV stands for average order value, and as you already know from our article about KPIs in e-commerce, it’s a critical indicator of your store’s condition. In this article, we are going to...
Merchandising for e-commerce
Categorie: E-commerce marketing
Today, with so much revenue generated online, e-commerce companies are discovering ways to grow sales by making strategic visual decisions beyond designing a clean and responsive website. As an online store owner, you’re probably thinking about how e-commerce merchandising exactly works and why it’s so important to use it in your store. Merchandising helps guide...
E-commerce KPIs and metrics you should follow
Categorie: E-commerce management
E-commerce data analytics is the golden secret behind your business success. It offers amazing insight into the behaviors and actions of your potential and current customers. But with the sheer number of potential KPIs and metrics to track, how do you pick the right ones to help you improve your e-commerce conversion rate? Many e-commerce...
5 best promotion strategies for e-commerce
Categorie: E-commerce marketing
On our blog, we frequently talk about diverse pricing strategies and channels where you should offer your products. The ultimate goal is always the same – to sell more. And today, we want to talk to you exactly about increasing sales. We have made a list of five strategies that will help you get more...
Everyday Low Prices vs High-Low – what are EDLP and HL pricing strategies?
Categorie: Pricing strategies
Everyday Low Prices and High-low are two popular pricing strategies used in retail. How to recognize which one a particular shop follows? Which one can bring better results? How to make sure the chosen strategy is implemented successfully? Check our article to understand the differences between the EDLP and HL strategies! Pricing strategies in retail...
Facebook Shops: A new player in the global e-commerce market
Categorie: Marketplaces and price comparison websites
Not that long after Google had launched their Shopping service, Facebook saw the opportunity in conquering the global e-commerce market and tried to fight with Amazon for at least a piece of the e-commerce cake. In 2020, Mark Zuckerberg’s platform announced a new feature – Facebook Shops. It is a fully configurable e-commerce interface that...