Online store owners have a lot of tools and means to encourage customers to buy more products. One of such techniques is cross-selling. What do you need to know about it? And how can you use cross-selling in your store? Let’s find out. Cross-selling is one of the most straightforward techniques enabling you to increase...
“Pricing is still regarded as a hot potato by many companies” – interview with Maciej Wilczyński, CEO of Valueships.
Categorie: Pricing strategies
Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at...
Selling on Walmart Marketplace: the guide for beginners
Categorie: Marketplaces and price comparison websites
The story is simple: You run an online store, and you understand what omnichannel means. So you try to be where your customers might look for the products you offer. You already have an online store, an Amazon account, and recently, you’ve started a Facebook Shop. Where to next? Walmart, one of the biggest retail...
Defining and Increasing Customer Lifetime Value
Categorie: E-commerce
There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle. True heroes know when to allow their creative genius to take...
How to create a landing page that converts?
Categorie: E-commerce marketing
In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...
Google Shopping Ads – how to promote your products in Google?
Categorie: Marketplaces and price comparison websites
If you’ve read our article about Google Shopping, you surely came across Google Shopping Ads. Today, we are going to take a closer look at them. If you run an online store and you want to flourish in Google, you should think about incorporating them into your performance marketing strategy. What do you need to...
What is influencer marketing and how to use it to develop e-commerce business?
Categorie: E-commerce marketing
If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...
Omnibus directive – how does it impact pricing strategies and promotions?
Categorie: Pricing strategies
On 27 November 2019, there was published the Directive (EU) 2019/2161 more commonly known as the omnibus directive. And, since it has just been transposed into national laws and must be applied by May, 2022, we decided to take a quick look at the most important changes that this new law introduces. Long story short...
ROPO (Research online, Purchase offline) & Reverse ROPO and their implications for retailers
Categorie: E-commerce
Access to information about product prices, reviews and specifications has never been as easy as it is today. Almost no customer leaves his home today without a smartphone in his pocket, ready to quickly check information about product offers on the internet. What are the ROPO & reverse ROPO effects? Where do customers look for...
Brand identity online – what it is and why do you need it?
Categorie: E-commerce marketing
No matter what you do, your company needs a brand identity. This way, you can distinguish yourself from competitors and communicate your values and mission. But what exactly is brand identity? And why do you need it? Does it have anything to do with pricing? That’s what we’re going to talk about in this blog...