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What is the competitive pricing strategy and how to use it?

Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimisation and smart price management are the factors which actually make a great difference in terms of profit and revenues generated by companies. We can reach out...

Home office products’ prices and availability – ANALYSIS

The consumer electronics industry is seeing a boom in the times of the pandemic. This category of products also includes equipment designed for working from home, such as, for instance, laptops, mobile phones, printers or headphones – preferably cordless. Let’s look at the prices and availability of these products during the lockdown, when most people...

Price monitoring in the electronics industry – guide for e-shops

Online sales of products from the consumer electronics industry are developing dynamically. Consumers are increasingly less concerned about buying equipment online, and virtual stores grow in number. All this means that staying competitive in the market without unnecessary loss of margin is not only very important, but also extremely difficult. How a price monitoring tool...

Price monitoring of consumer electronics – a guide for brands

The consumer electronics industry characterizes in dynamic changes and high competitiveness – every year more and more competitors appear, and products are easy to compare. High level of innovation shapes the market and intensifies these activities. This category also often experiences price wars and reductions, which have a significant impact on the level of sales,...

FBA vs. FBM on Amazon. Which one to choose?

Although Amazon is not yet officially available in all countries, many online sellers, for example from Eastern Europe, are already interested in starting operations on this platform. No wonder – the world leader in e-commerce offers extensive opportunities to promote the offer and reach customers. To successfully start selling on Amazon, however, you must first...

Decline in demand and decrease in margin online due to COVID-19

  The COVID-19 pandemic has significantly affected many sectors of the economy. Some industries have seen revenue increases, but there are also those where the demand for products and services has dropped dramatically. Sellers take various actions to protect themselves against loss of trade. One of them is lowering prices at the expense of the...

Price management during a crisis.
How will COVID-19 affect e-commerce?

The coronavirus pandemic has affected many sectors of the industry, transforming some of them for good. Depending on the industry, the crisis caused by the epidemic has presented both threats and opportunities. What will the e-commerce market look like after the pandemic and how should you manage your online prices in these new conditions? Sectors...

How is promotion monitoring different from price monitoring?
How to use it?

It could seem that monitoring prices automatically involves monitoring promotions as well. However, this is not exactly the case. Although many companies offer price monitoring services, only a few offer simultaneous promotion tracking. What exactly is it and why should it be implemented?   Price monitoring vs promotion monitoring Using monitoring tools, we can observe price...