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Price Monitoring Platform – must have for omnichannel

Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...

How to fight price erosion – re-launches and offer updates

Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...

Voice search in eCommerce – future or sci-fi?

The concept of having a conversation with computers is not new. It has been imagined by visionary sci-fi authors years ago with humans talking to smart machines naturally and even with some touches of humor. For example: computers in Star Trek or droids of Star Wars. We were all amazed by these dreamy interactions at...

Safe testing of pricing strategies

Price testing is definitely one of the most difficult projects you can undertake. Those who have tried partisan ways on the principle of “I’ll change the price and see what will happen” quickly found out that it is 100% effective but only as far as “seeing what will happen” goes. Increasing the revenues or building...

The Ultimate Guide to MAP/MSRP Monitoring

Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand that has many different online distributors, faced with price violations among 23% of all products. This is not all. The average price drop on products is 17% below...

How to correctly interpret price changes in competing e-stores?

Your e-commerce store can’t run its operations in isolation from the competition, just taking internal actions and ignoring market conditions and competitors updates. With hundreds of different options and the ability to reach the information in seconds, today’s customers have great power in their hands. Moreover, competition is really fierce and so, consumers do not...