Dealavo Blog

Home » Blog

What is q-commerce, and what do you need to know about it?

The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort of their homes – even groceries and medicines. Q-commerce makes the most of this fact. This term stands for quick commerce and is all about fast delivery. Let’s...

Odd-even pricing strategy – definition and examples

Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and versatile to use in different business setups and sectors, we decided to devote a whole new article just to it. To be precise, we have to emphasize that...

“Pricing is still regarded as a hot potato by many companies” – interview with Maciej Wilczyński, CEO of Valueships.

Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at...

Defining and Increasing Customer Lifetime Value

There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle.  True heroes know when to allow their creative genius to take...

How to create a landing page that converts?

In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...

What is influencer marketing and how to use it to develop e-commerce business?

If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...