On 27 November 2019, there was published the Directive (EU) 2019/2161 more commonly known as the omnibus directive. And, since it has just been transposed into national laws and must be applied by May, 2022, we decided to take a quick look at the most important changes that this new law introduces. Long story short...
ROPO (Research online, Purchase offline) & Reverse ROPO and their implications for retailers
Categorie: E-commerce
Access to information about product prices, reviews and specifications has never been as easy as it is today. Almost no customer leaves his home today without a smartphone in his pocket, ready to quickly check information about product offers on the internet. What are the ROPO & reverse ROPO effects? Where do customers look for...
Brand identity online – what it is and why do you need it?
Categorie: E-commerce marketing
No matter what you do, your company needs a brand identity. This way, you can distinguish yourself from competitors and communicate your values and mission. But what exactly is brand identity? And why do you need it? Does it have anything to do with pricing? That’s what we’re going to talk about in this blog...
e-GDP – the impact of e-commerce on the European economy
Categorie: News and press releases
E-commerce has become a vital part of the European economy. Buying online is now more natural to some customers than standing in queues in physical stores. The recently published report “2021 European E-commerce Report”, executed by Amsterdam University of Applied Sciences and Centre of Market Insights, examines the role of e-commerce by such measures as...
Shopee – key information about the Asian marketplace
Categorie: Marketplaces and price comparison websites
The Asian e-commerce market has transformed in the last few years and will undoubtedly grow in the next few decades. A good example is a Singaporean marketplace called Shopee. It fights for a strong position in the global e-commerce market with other rapidly developing platforms such as Lazanda and AliExpress. What distinguishes this new platform,...
Performance marketing – how to grow sales quickly and effectively?
Categorie: E-commerce marketing
There are many marketing techniques available on the market, but one particularly stands out. Today, we will talk about performance marketing, sometimes referred to as performance advertising as well. If you want to grow sales quickly – that’s your best bet. What is performance marketing? What do you need to know about this strategy? And...
What are Allegro Ads?
Categorie: Marketplaces and price comparison websites
ADS advertising is a special type of product placement on Allegro platform. The payment is based on the number of times users click on the ad (pay-per-click). Currently, there are several variants of such advertising and their efficiency depends on many factors, such as selecting proper ad placement, adjusting rates and the budget, as well...
Everything you need to know about e-commerce analytics
Categorie: E-commerce marketing
How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...
E-commerce market in Europe – how to start selling internationally?
Categorie: E-commerce management
If you run an e-commerce business, the idea of expanding your business abroad has probably crossed your mind. Nowadays it’s easier than ever to sell in foreign countries. One of the reasons is the popularity of international marketplaces and the ease with which a seller can add new countries to the covered markets list. However,...
Facebook Ads for e-commerce: Effective advertising on Facebook
Categorie: E-commerce marketing
The decision to start advertising your e-commerce business via Facebook Ads can be a huge milestone in your store’s development. Thanks to a mind-boggling reach and vast ad personalization options, you can reach precisely the customers you want. How can you do that? When you analyze the marketing offer of Mark Zuckerberg’s platform, you will...