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Pricing strategies for retailers and manufacturers – find the one for you and increase profits

What’s the core of every business? Maybe a product or marketing campaigns that will boost your sales and attract a new audience? Well, of course, they have a great impact on your results, yet one of the crucial business elements is pricing. As commerce along with the e-commerce industry has become an extremely competitive landscape,...

Best Retail Conferences you have to attend in 2023

Conferences and summits are a great way to stay abreast of the latest updates in the e-commerce industry. It’s important these days as technology speeds up and consumer expectations increase each day. Even now, when the most difficult years of the Covid-19 pandemic seem to be overcome, many conferences still happen in the digital format....

Pricing in Google Shopping – price tracking, alerts, and price history

According to the latest research, Google Shopping has 1.2 billion searches monthly. This enormous number makes the platform one of the most popular and reliable compare engines worldwide. That’s why we decided to once again take a closer look at Google Shopping, this time focusing on its pricing, alert features as well as price history....

Best Repricing Strategies for your internet shop

Nowadays, all e-commerce retailers must stay competitive in any given circumstance. Without that, with the number of potential competitors, it would be impossible to win customers and answer their needs. What does it mean to stay competitive? Well, it means a lot of things, but it means having your prices set the way customers want...

How to increase your Google Shopping Campaign by 29% in one month, and outsmart competitors? Adrenaline.pl case.

Adrenaline.pl is an online sports shop, also running a chain of brick-and-mortar shops under the names of Nike & Adidas throughout Poland. Their assortment includes not only sportswear, running shoes, or sports gear but also street fashion in the broad sense. Adrenaline.pl places importance on high-quality products. Within their offer, one may find clothing made...

The ultimate guide to Competitive Pricing – definition, advantages, and disadvantages

Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimization and smart price management are the factors that actually make a great difference in terms of profit and revenues generated by companies. We can reach out for various pricing...

Best Price Tracking Excel Templates for E-shops

A price comparison template is something that everyone may benefit from. It’s helpful both when you look for the best price of a given product online or you run an e-commerce store and you want to compare your competitors‘ prices. Excel Price Tracking Template might be a great way to clearly report all the relevant...

Market Research Software for e-commerce That Can Help Your Business Grow

Have you ever wondered how to find a competitive advantage for your e-commerce business? Finding new consumers or launching new products may seem easy, but when it comes to practice – you just need to be unique. Distinctive offer is straightforward when your e-store delivers niche products. However, as e-commerce is growing rapidly, the competition...