Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository. And when it comes to online trade, one of the most important types of data that sellers are interested in are prices. And that’s how we get to...
Auteur: Aleksandra Holownia
Selling on Facebook Marketplace – a beginners guide
Categorie: Marketplaces and price comparison websites
Mark Zuckerberg’s social media platform knows how to exploit the potential of its massive user base. One of the ways to provide users all over the world with useful features is called Facebook Marketplace. Through it, everyone, even individuals, can buy and sell items and rent apartments and houses. In this blog post, we will...
Margin and mark-up – what are they and how do they differ?
Categorie: Pricing strategies
When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the production costs incurred, for the online shop – the purchase price. E-shops using automatic price management (dynamic pricing) often use a certain level of margin as a boundary...
7 Key Advantages of Ecommerce Mobile Apps For Your Online Store
Categorie: News and press releases
It’s no secret that we’re living in a mobile-first world. In the first quarter of 2021, mobile accounted for 54.8% of global web traffic according to Statista. As of April 2021, 85% of Americans owned a smartphone, and 97% owned a cell phone of some kind. Nowadays, people aren’t just using mobile devices to make...
What is q-commerce, and what do you need to know about it?
Categorie: E-commerce
The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort of their homes – even groceries and medicines. Q-commerce makes the most of this fact. This term stands for quick commerce and is all about fast delivery. Let’s...
Odd-even pricing strategy – definition and examples
Categorie: Pricing strategies
Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and versatile to use in different business setups and sectors, we decided to devote a whole new article just to it. To be precise, we have to emphasize that...
What is cross-selling, and how can you use it to maximize profits?
Categorie: E-commerce, Pricing strategies
Online store owners have a lot of tools and means to encourage customers to buy more products. One of such techniques is cross-selling. What do you need to know about it? And how can you use cross-selling in your store? Let’s find out. Cross-selling is one of the most straightforward techniques enabling you to increase...
“Pricing is still regarded as a hot potato by many companies” – interview with Maciej Wilczyński, CEO of Valueships.
Categorie: Pricing strategies
Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at...
Selling on Walmart Marketplace: the guide for beginners
Categorie: Marketplaces and price comparison websites
The story is simple: You run an online store, and you understand what omnichannel means. So you try to be where your customers might look for the products you offer. You already have an online store, an Amazon account, and recently, you’ve started a Facebook Shop. Where to next? Walmart, one of the biggest retail...
How to create a landing page that converts?
Categorie: E-commerce marketing
In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...