Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In…
What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it?…
This article was created in cooperation with Luigi’s Box Mobile devices have become one of the most used devices nowadays. Everyone is constantly communicating or looking for…
Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository….
Mark Zuckerberg’s social media platform knows how to exploit the potential of its massive user base. One of the ways to provide users all over the world…
When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the…
It’s no secret that we’re living in a mobile-first world. In the first quarter of 2021, mobile accounted for 54.8% of global web traffic according to Statista. …
The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort…
Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and…
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