“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In the exclusive interview for Dealavo, he explains how to initiate, set up and evaluate the pricing strategy in online retail. He shares information about the most relevant psychological...
Author: Aleksandra Holownia
How to sell luxury products? An interview with Wojciech Kopciewski
Category: Distribution, Pricing strategies
What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a...
Mobile Search Bar
Category: E-commerce management
This article was created in cooperation with Luigi’s Box Mobile devices have become one of the most used devices nowadays. Everyone is constantly communicating or looking for information. Search is a fundamental part of mobile activity, and many apps are used mostly for searching. While searching, users prefer less effort and quick and easy access....
What is price scraping and how does it work?
Category: Pricing strategies
Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository. And when it comes to online trade, one of the most important types of data that sellers are interested in are prices. And that’s how we get to...
Selling on Facebook Marketplace – a beginners guide
Mark Zuckerberg’s social media platform knows how to exploit the potential of its massive user base. One of the ways to provide users all over the world with useful features is called Facebook Marketplace. Through it, everyone, even individuals, can buy and sell items and rent apartments and houses. In this blog post, we will...
Margin and mark-up – what are they and how do they differ?
Category: Pricing strategies
When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the production costs incurred, for the online shop – the purchase price. E-shops using automatic price management (dynamic pricing) often use a certain level of margin as a boundary...
7 Key Advantages of Ecommerce Mobile Apps For Your Online Store
Category: E-commerce marketing
It’s no secret that we’re living in a mobile-first world. In the first quarter of 2021, mobile accounted for 54.8% of global web traffic according to Statista. As of April 2021, 85% of Americans owned a smartphone, and 97% owned a cell phone of some kind. Nowadays, people aren’t just using mobile devices to make...
What is q-commerce, and what do you need to know about it?
Category: E-commerce
The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort of their homes – even groceries and medicines. Q-commerce makes the most of this fact. This term stands for quick commerce and is all about fast delivery. Let’s...
Odd-even pricing strategy – definition and examples
Category: Pricing strategies
Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and versatile to use in different business setups and sectors, we decided to devote a whole new article just to it. To be precise, we have to emphasize that...
What is cross-selling, and how can you use it to maximize profits?
Category: E-commerce, Pricing strategies
Online store owners have a lot of tools and means to encourage customers to buy more products. One of such techniques is cross-selling. What do you need to know about it? And how can you use cross-selling in your store? Let’s find out. Cross-selling is one of the most straightforward techniques enabling you to increase...