Dealavo Blog

Category: Pricing strategies

Premium pricing in e-commerce: Key strategies and examples

It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:...

Competitive Price Analysis (E-commerce World Guide)

Competitor analysis is a key process in e-commerce, allowing you to better understand how you are positioned in the market in terms of pricing and to assess the strength and influence of other players in the market. Such an exercise enables you to identify your pricing strategy and potential areas where you can improve your...

Price Observatory Alternatives For E-stores – Choose The Best E-commerce Price Monitoring Tool

An understanding of e-commerce price monitoring tools is essential for success in this dynamic environment. To assist you in improving your e-commerce pricing strategy, we’ll look closely at Price Observatory alternatives which e-stores can make a good use of. The text will also provide you with a comparison between Price Observatory and our own price...

Experimenting with price: 7 strategies for increasing sales

Price plays a crucial role for most customers when they select an online shop. As an online store owner you have an opportunity to conduct various price experiments. In many cases, the good approach is getting for advanced automation tools. In the following article, we will delve into how you can leverage price experimentation to...

Pricing Strategies: How to Scale and Grow Without Losing Profit (Guide)

E-commerce is a highly competitive sector. Customers have millions of products to choose from, thousands of online stores offer them, and oftentimes, even a small change in the product’s price can decide whether you will close the deal or not. Naturally, online stores have many different ways of growing their business, especially marketing-related ones. But...

Is big data still effectively driving e-commerce?

The world of big data, known as Big Data, has become a fundamental pillar of modern e-commerce, sparking a revolution in the way companies approach creating effective business strategies. It is now hard to imagine an online business that does not utilise data and base most of its decisions on it. Furthermore, the principle of...

netRivals – review and alternatives

Essential to the success of your e-commerce business is the effective execution of a carefully planned pricing strategy. To achieve this, using advanced price monitoring tools is crucial. Let’s explore why these apps are indispensable. Why is price monitoring so important? Undoubtedly, you’ve likely found yourself using the filter by price feature when browsing through...