What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a...
Category: Pricing strategies
Top Online Marketplaces by Countries
As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise. With this complex overview of popular marketplaces, price comparison websites...
Dynamic pricing and it’s implementation
Category: Pricing strategies
In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...
What is price scraping and how does it work?
Category: Pricing strategies
Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository. And when it comes to online trade, one of the most important types of data that sellers are interested in are prices. And that’s how we get to...
Margin and mark-up – what are they and how do they differ?
Category: Pricing strategies
When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the production costs incurred, for the online shop – the purchase price. E-shops using automatic price management (dynamic pricing) often use a certain level of margin as a boundary...
PriceGrid Alternatives – checking another price tracking tool
Category: Pricing strategies
Staying in touch with current trends in the market is crucial in every business. If you’re looking for a price monitoring software that allows you to learn about a variety of features, look no further! In this article, we’re going to compare PriceGrid vs Dealavo. Dealavo focuses on providing price monitoring software as well as...
Feedvisor alternatives: compare and decide
Category: Pricing strategies
There is no doubt that the e-commerce sector is growing rapidly every day. With so many new competitors joining the race for new customers, each detail matters. When it comes to competitors’ price monitoring, there is plenty of information that can get you ahead of them all. That’s why price tracking software is a...
Price Watch (Lizeo Group) alternatives: take a closer look and decide
Category: Pricing strategies
Nowadays the e-commerce sector is one of the fastest-growing fields. More and more companies try their best to acquire new customers from their competitors. That’s why price tracking software is a must-have in today’s e-commerce world. More data about competitors and their prices mean more room for improvement in your business. It results in...
Smart Price Optimization and Management Alternative: meet Dealavo
Category: Pricing strategies
Price tracking software is a crucial tool in today’s e-commerce world. The better data about your products’ price you have, the more ahead of your competitors you are. If you are looking for a Smart Price Optimization Management (PROS) alternative, you’ve come to the right place. This article will provide you with all the information needed...
Odd-even pricing strategy – definition and examples
Category: Pricing strategies
Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and versatile to use in different business setups and sectors, we decided to devote a whole new article just to it. To be precise, we have to emphasize that...