Dealavo Blog

Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository. And when it comes to online trade, one of the most important types of data that sellers are interested in are prices. And that’s how we get to...

When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the production costs incurred, for the online shop – the purchase price. E-shops using automatic price management (dynamic pricing) often use a certain level of margin as a boundary...

Do you remember our post about psychological pricing? One of the techniques that we mentioned there was the odd-even pricing strategy. And since it’s quite interesting and versatile to use in different business setups and sectors, we decided to devote a whole new article just to it. To be precise, we have to emphasize that...

Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at...

On 27 November 2019, there was published the Directive (EU) 2019/2161 more commonly known as the omnibus directive. And, since it has just been transposed into national laws and must be applied by May, 2022, we decided to take a quick look at the most important changes that this new law introduces. Long story short...

This interview is part of the report “Trends in the electronics and household appliances e-commerce market“.  Over the last few years, you had a chance to discuss the pricing topics with representatives of several industries. Have you noticed anything particular about the companies offering electronics or household appliances? Are their pricing needs somehow different?  Jakub...

Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...

Everyday Low Prices and High-low are two popular pricing strategies used in retail. How to recognize which one a particular shop follows? Which one can bring better results? How to make sure the chosen strategy is implemented successfully? Check our article to understand the differences between the EDLP and HL strategies!  Pricing strategies in retail...

Selling more than one product at once can be profitable for both parties. You, as a seller, have the possibility to increase the average order value (AOV). Your customer, on the other hand, pays less for shipping and gets a discounted price. This is what bundle pricing is all about. Today, we want to show...