Dealavo Blog

Seasonal revenue is a potent force in e-commerce. Doing it right and implementing effective seasonal sales strategies into your business may make it skyrocket. E-commerce sellers can embrace those tips and tactics to boost their seasonal revenue so that they would be able to master the entire calendar of seasonal offers and promotions. In the...

Trying to get ahead of your competition by lowering prices can be effective short-term, but in the long run, it’s a bad decision for you, and in fact, for the whole market. Thankfully, there are other ways to get ahead and outrun other competitors in your sector. And that’s what we want to discuss in...

Are you confused about what repricing actually is? Do you know how it works and the implications of using a repricing strategy in your business? Don’t worry–we understand this can be tricky to wrap your head around. That’s why we’re here to remove all the mystery surrounding repricing and explain precisely what it means and...

The need for dynamic pricing has become increasingly important as online shoppers now have access to abundant information and expect more personalized experiences. With proper implementation, dynamic pricing can be an effective way to optimize margins and increase sales, but it requires a deep understanding of market dynamics and consumer behavior. In this comprehensive guide,...

“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In the exclusive interview for Dealavo, he explains how to initiate, set up and evaluate the pricing strategy in online retail. He shares information about the most relevant psychological...

Are you running your online shop and wondering how to reduce the cost of your business? There are several ways to do this. In the following article, we present the most effective methods to reduce the costs of an online store. The importance of cost reduction in e-commerce Optimizing operating costs is one of the...

With over 300 million users worldwide, Amazon is one of the biggest marketplaces in the world and surely a good place for your online store to offer your products. However, Amazon is also a highly competitive environment, and pricing plays here a crucial role. That’s why if you want to succeed in this marketplace, you...

One powerful tool that has revolutionized the way customers make purchases is one-click buying. This innovative feature allows customers to complete their transactions with a single click, eliminating unnecessary steps and streamlining the purchasing journey. Here, we are going to go through such issues as: Last but not least, we will also cover the successful...

Inflation, rising manufacturers’ prices, and higher costs of almost every product and service – that’s the current business landscape in the majority of countries. How can you, as a retailer, respond? What can you do to cope with ever-increasing prices? We’ve listed five strategies that will help you maintain your income without rising prices significantly....

Implementing an effective subscription model pricing strategy can be the key to success. You should take some things into consideration regarding e-commerce subscription management (e.g., price monitoring) in order to optimize subscriptions. But the end effect may significantly boost your sales. Source: https://bmtoolbox.net/patterns/subscription/ By offering customers the convenience of recurring purchases and access to exclusive...