Blog Dealavo

Category: Pricing strategies

Safe testing of pricing strategies

Price testing is definitely one of the most difficult projects you can undertake. Those who have tried partisan ways on the principle of “I’ll change the price and see what will happen” quickly found out that it is 100% effective but only as far as “seeing what will happen” goes. Increasing the revenues or building...

Surival kit for brands in the age of Amazon

It is not a secret anymore that Amazon is dominating e-commerce today. Checking Amazon first is a very normal behavior of a regular online shopper. The stats show that 44% of all product searches, start on Amazon. Also, Amazon covers 43% of all U.S. online retail sales. If you are a brand, now more than...

The Ultimate Guide to MAP/MSRP Monitoring

Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand that has many different online distributors, faced with price violations among 23% of all products. This is not all. The average price drop on products is 17% below...

How do you rebuild a brand’s price level when it’s dropped below the safe line?

In today’s retail markets, it is obvious that the trend is to move from physical stores to online stores. As of now, brands can leverage the power of the big marketplaces like Amazon, eBay, and any other popular regional marketplaces and use their own physical stores mostly for logistic services, delivery centres, showrooms, and branding....