Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...
Category: E-commerce marketing
Merchandising for e-commerce
Category: E-commerce marketing
Today, with so much revenue generated online, e-commerce companies are discovering ways to grow sales by making strategic visual decisions beyond designing a clean and responsive website. As an online store owner, you’re probably thinking about how e-commerce merchandising exactly works and why it’s so important to use it in your store. Merchandising helps guide...
5 best promotion strategies for e-commerce
Category: E-commerce marketing
On our blog, we frequently talk about diverse pricing strategies and channels where you should offer your products. The ultimate goal is always the same – to sell more. And today, we want to talk to you exactly about increasing sales. We have made a list of five strategies that will help you get more...
Target marketing in e-commerce
Category: E-commerce, E-commerce marketing
Go far and wide or rather focus on a specific customer segment? This is a question almost every e-commerce business owner faces, and this is what target marketing is all about. You can generally think about your products and customers in two ways: By treating them like one mass or dividing them into narrow niches/segments....
What is market segmentation? Definition, criteria and examples
Category: E-commerce, E-commerce marketing
Customers who buy products online display different types of buying behaviors. They are the result of a combination of different factors – income, age, sex, habits, interests and needs. Because of such a large diversity, it is almost impossible to prepare an offering that would be attractive to all customers. And this is where market...
Conventional sales strategies in e-commerce. How to use them and what is the Marketing Mix?
Category: E-commerce, E-commerce marketing
Although the times are changing, some areas connected with acquiring new customers and selling products are still the same. We are referring to the Marketing Mix, also known as the 4 P’s – four essential elements that affect sales. What exactly is the Marketing Mix and what is its role in e-commerce? Does this strategy...
Recommendation algorithms in the eCommerce service
Category: E-commerce, E-commerce marketing
The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....
SEO guide for e-Commerce
Category: E-commerce, E-commerce marketing
The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries. What is SEO? SEO is...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
How is promotion monitoring different from price monitoring?
How to use it?
Category: E-commerce, E-commerce marketing
It could seem that monitoring prices automatically involves monitoring promotions as well. However, this is not exactly the case. Although many companies offer price monitoring services, only a few offer simultaneous promotion tracking. What exactly is it and why should it be implemented? Price monitoring vs promotion monitoring Using monitoring tools, we can observe price...