Black Friday – what’s that? Simply put, Black Friday is a shopping spree day. Every year shortly after Thanksgiving special offers start. The first mentions of Black Friday appeared in the 1960s, but the tradition survived and evolved to the present day. Dozens of people hold on to their purchases to pick up a Black...
Category: E-commerce marketing
Women in E-commerce – rising opportunities, challenges, influencers
Category: E-commerce, E-commerce marketing, News and press releases
Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Content Automation With a Twist: 5 Reasons to Automate Your Product Descriptions
Category: E-commerce marketing
This article was created in cooperation with Xanevo. Whether we like it or not, in our increasingly digital age, the mountains of content online businesses need to produce continue to reach new heights. But you’re rolling out products for a new season, and you’re committed anyway! You have your product pages set up, your images...
Behavioral economics in e-commerce marketing. What is it? How can you use it?
Category: E-commerce, E-commerce marketing
Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...
7 Key Advantages of Ecommerce Mobile Apps For Your Online Store
Category: E-commerce marketing
It’s no secret that we’re living in a mobile-first world. In the first quarter of 2021, mobile accounted for 54.8% of global web traffic according to Statista. As of April 2021, 85% of Americans owned a smartphone, and 97% owned a cell phone of some kind. Nowadays, people aren’t just using mobile devices to make...
How to create a landing page that converts?
Category: E-commerce marketing
In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...
What is influencer marketing and how to use it to develop e-commerce business?
Category: E-commerce marketing
If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...
Brand identity online – what it is and why do you need it?
Category: E-commerce marketing
No matter what you do, your company needs a brand identity. This way, you can distinguish yourself from competitors and communicate your values and mission. But what exactly is brand identity? And why do you need it? Does it have anything to do with pricing? That’s what we’re going to talk about in this blog...
Performance marketing – how to grow sales quickly and effectively?
Category: E-commerce marketing
There are many marketing techniques available on the market, but one particularly stands out. Today, we will talk about performance marketing, sometimes referred to as performance advertising as well. If you want to grow sales quickly – that’s your best bet. What is performance marketing? What do you need to know about this strategy? And...
Everything you need to know about e-commerce analytics
Category: E-commerce marketing
How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...