Dealavo Blog

Category: E-commerce marketing

15 Black Friday Strategies in Ecommerce – Ideas, Tips for Retailers

Black Friday – what’s that? Simply put, Black Friday is a shopping spree day. Every year shortly after Thanksgiving special offers start. The first mentions of Black Friday appeared in the 1960s, but the tradition survived and evolved to the present day. Dozens of people hold on to their purchases to pick up a Black...

Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...

Behavioral economics in e-commerce marketing. What is it? How can you use it?

Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...

How to create a landing page that converts?

In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...

What is influencer marketing and how to use it to develop e-commerce business?

If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...

Everything you need to know about e-commerce analytics

How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...