The importance of Google Shopping ads on the e-commerce market Google Shopping ads are the main source of generating sales for many online stores. Some studies prove that Google Shopping has a 30% higher sales rate than standard text ads. Thus, it is a basic tool for buyers in which the user can browse and...
Category: E-commerce marketing
5 Google Ads Tools to Automate Your Campaigns
Category: E-commerce marketing
With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools...
Customer loyalty in your e-commerce – how to do it
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Keeping a customer on your site is a big challenge for e-commerce owners. In spite of appearances, your contact with them does not end when they make a purchase. Investing in building consumer loyalty will certainly pay off for you and result in the success...
Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask
Category: E-commerce marketing
Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....
Best Omnichannel Tools for Your Brand you need to know in 2023
Category: E-commerce marketing
Today’s customers are highly varied in how they shop, choose products and decide whether they want to buy stuff from one company or the other one. The more technology advances, the more picky buyers get and expect retailers to offer more and react faster to their needs. These days every point of contact that customers...
Prioritizing keywords – how to decide which products are worth positioning?
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Selection and analysis of keywords for an ongoing SEO campaign is a tedious and complicated process. Surprisingly, it is not enough just to run tools and see which phrases are most searched by Internet users. Prioritization, that is, determining the importance of individual words or...
TOP 7 Best E-commerce Market Intelligence Software you definitely need to check
Category: E-commerce marketing
E-commerce is a saturated and highly competitive market. According to Nasdaq, it’s estimated that by 2040 95% of all purchases will be made online. That means that running an e-store will be even more challenging in the nearest future. Thus, tech companies constantly come up with new ideas on how to help retailers be at...
How To Make Your Product Stand Out with 15 Black Friday Strategies in E-commerce
Every year retailers and buyers are impatiently waiting for this special November day – Black Friday. Clients can find discounts for products in literary every category – from electronics, clothes, and toys to tickets or workshops. On the other hand, retailers outdo each other in special offers ideas to reach as many potential clients as...
Women in E-commerce – rising opportunities, challenges, influencers
Category: E-commerce, E-commerce marketing, News and press releases
Women in E-commerce – shattering the glass ceiling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Content Automation With a Twist: 5 Reasons to Automate Your Product Descriptions
Category: E-commerce marketing
This article was created in cooperation with Xanevo. Whether we like it or not, in our increasingly digital age, the mountains of content online businesses need to produce continue to reach new heights. But you’re rolling out products for a new season, and you’re committed anyway! You have your product pages set up, your images...