Dealavo Blog

Category: E-commerce marketing

The price monitoring service that will improve your Google Shopping campaigns – try ROAS Booster and maximize your profits from product ads!

The importance of Google Shopping ads on the e-commerce market Google Shopping ads are the main source of generating sales for many online stores. Some studies prove that Google Shopping has a 30% higher sales rate than standard text ads. Thus, it is a basic tool for buyers in which the user can browse and...

5 Google Ads Tools to Automate Your Campaigns

With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools...

Customer loyalty in your e-commerce – how to do it

This article was created in collaboration with the iCEA Group. Keeping a customer on your site is a big challenge for e-commerce owners. In spite of appearances, your contact with them does not end when they make a purchase. Investing in building consumer loyalty will certainly pay off for you and result in the success...

Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask

Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....

How To Make Your Product Stand Out with 15 Black Friday Strategies in E-commerce

Every year retailers and buyers are impatiently waiting for this special November day – Black Friday. Clients can find discounts for products in literary every category – from electronics, clothes, and toys to tickets or workshops. On the other hand, retailers outdo each other in special offers ideas to reach as many potential clients as...

Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass ceiling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...