Dealavo Blog

Category: E-commerce marketing

How to create a landing page that converts?

In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...

What is influencer marketing and how to use it to develop e-commerce business?

If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...

Everything you need to know about e-commerce analytics

How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...

Social proof – trust that helps you grow sales

Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...

Merchandising for e-commerce

Today, with so much revenue generated online, e-commerce companies are discovering ways to grow sales by making strategic visual decisions beyond designing a clean and responsive website. As an online store owner, you’re probably thinking about how e-commerce merchandising exactly works and why it’s so important to use it in your store. Merchandising helps guide...

5 best promotion strategies for e-commerce

On our blog, we frequently talk about diverse pricing strategies and channels where you should offer your products. The ultimate goal is always the same – to sell more. And today, we want to talk to you exactly about increasing sales. We have made a list of five strategies that will help you get more...