The popularization of reverse image search has significantly influenced the behavior of online store customers in recent years. Understanding this technology and its connection with big data allows marketers and online store owners to develop their businesses. What is Reverse Image Search? Reverse image search is a technology that involves searching for photos and graphics...
Category: E-commerce marketing
10 Best Price Monitoring Tools for Ecommerce
Category: E-commerce marketing
In order to stay on track for success, you should track the pricing and offerings of competitors. The best way to achieve that is to automate this process using price tracking tools. This article presents an overview of the best online price monitoring tools available and outlines the features that make them so useful. Why...
Is big data still effectively driving e-commerce?
The world of big data, known as Big Data, has become a fundamental pillar of modern e-commerce, sparking a revolution in the way companies approach creating effective business strategies. It is now hard to imagine an online business that does not utilise data and base most of its decisions on it. Furthermore, the principle of...
How to display prices in e-commerce: 5 UX best practices
Category: E-commerce marketing
Prices are undoubtedly hugely important in all retail and e-commerce (including online stores and mobile apps). If you want to succeed with your online store, you need to showcase prices in a way that attracts attention and is optimized from the UX standpoint. Let’s have a look at what to pay attention to when displaying...
Promotion Personalization: Tailoring Offers to Maximize Customer Engagement and Conversions
Category: E-commerce marketing
In today’s competitive e-commerce world, businesses constantly seek innovative strategies to captivate customers and drive conversions. From dynamic pricing to personalized incentives, this article explores the power of promotion personalization in maximizing customer engagement and conversions. Businesses can leverage data, segmentation, and automation tools like Dealavo to deliver tailored promotions that stand out in a...
5 Google Ads Tools to Automate Your Campaigns
Category: E-commerce marketing
With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools...
Customer loyalty in your e-commerce – how to do it
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Keeping a customer on your site is a big challenge for e-commerce owners. In spite of appearances, your contact with them does not end when they make a purchase. Investing in building consumer loyalty will certainly pay off for you and result in the success...
Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask
Category: E-commerce marketing
Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....
Best Omnichannel Tools for Your Brand you need to know in 2023
Category: E-commerce marketing
Today’s customers are highly varied in how they shop, choose products and decide whether they want to buy stuff from one company or the other one. The more technology advances, the more picky buyers get and expect retailers to offer more and react faster to their needs. These days every point of contact that customers...
Prioritizing keywords – how to decide which products are worth positioning?
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Selection and analysis of keywords for an ongoing SEO campaign is a tedious and complicated process. Surprisingly, it is not enough just to run tools and see which phrases are most searched by Internet users. Prioritization, that is, determining the importance of individual words or...