Offline Prices Monitoring

Online and Offline Prices – what is the difference?

There are a lot of key differences between online and offline prices. While online prices are basically the prices that appear in your e-store and can be updated every 15 minutes, offline prices is how products are priced in physical stores.

Is it possible to track both online and offline prices?

Not only it’s possible but it’s necessary. Although it may not seem like it at first, it’s crucial that you keep an eye on your competitors’ prices both online and in stationary shops.

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How to Monitor Offline Prices?

Tracking offline prices may seem like a really arduous work. In reality, all you need is a price tracking software that provides offline monitoring.

Dealavo is one of those software. It allows you to check the assortment and prices of your competitors both online and offline. It means that it collects all the relevant data both from online stores and brick and mortar shops.

To fully benefit from Offline Price Tracking, you need to:

Select your main competitors
Define your brand image
Set a strategy for reviewing and changing your prices

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We monitor your competitors’ prices

Price Intelligence and Offline Prices Monitoring Reliance

Price intelligence plays a huge role in Offline Price Monitoring. As a database, pricing intelligence may be created for offline competitors. This database is focused mainly on the local areas and local clients. Lastly, it should be integrated with a retail management system with prices that your stationary competitors offer for their goods.

It’s similar with Pricing Intelligence for Retailers as it helps with pricing strategy and its’ optimization both to online and offline extent. Effective Price Monitoring Software provides businesses with reliable data about any competition moves both online and offline.

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Offline Price Optimization

A good Offline Price Optimization strategy can play a huge role in business success as it complements the already collected data about online stores. Nowadays, e-commerce brands need to focus both on online and offline competitors and compete on both streams.

To optimize offline pricing, you need to follow few crucial steps:

conduct a competitor research – it helps with understanding who’s prices and assortment changes should you monitor
define your brand – it’s vital in terms of setting accurate pricing strategy; it also helps at defining your goals of offline price monitoring process
pricing intelligence

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Dealavo Solutions to Offline Prices Monitoring

Dealavo is a modern platform for offline price monitoring that allows simultaneous observation of both e-shops and brick and mortar shops. Thanks to it you will be able to get a full picture of prices on the market, both shelf and promotional. The acquired data is ready for comparison with internal data or competition, which will allow you to verify the effectiveness of the implemented strategy and determine the direction of its optimization.

If you would like to learn more about price monitoring, please contact us. At Dealavo, we’ll show you the key features of our platform and help you configure it to provide you with key information for your business.

FAQ

Does Dealavo provide Offline Price Monitoring?

Yes. Dealavo provides a very efficient Offline Price Monitoring functionality as it supports various e-stores. Dealavo also provides accurate data on the offline distribution and assortment reports which makes it an all-in-one solution for e-brands that want to have a full view of their competitors.

Do I have to pay extra for the Offline Price Monitoring feature?

At Dealavo you pay just for the price monitoring of the products you follow. Our service prices are discussed individually, as it depends on the volume of your assortment and the monitoring range. There is no universal price, but don’t worry, you will not be disappointed. We offer a 7-day trial, and after handing over the product feed to us, we will set up your account immediately so that you can start your first analysis on the spot.

How often can the system update the prices in my shop according to the price rules?

Thanks to the Dynamic Pricing platform and all the collected data, our algorithm can recommend a price that will attract the client, as well as guarantee you optimal profits. The system update may occur even a few times a day.

What input does Dealavo need?

Essential parameters are:
– product name,
– EAN (CounterPrice only),
– product ID.

Gross purchase price is also highly recommended, as that enables the user to set limits of suggested prices based on a minimal margin or markup.

Where does Dealavo share price recommendations?

Dealavo generates gross retail price recommendations according to the price rules set by the client and shares them in a gross retail price for the shop field.

We ensure a successful cooperation

Kasia, Customer Success Manager
I believe that better relations with clients equal a greater success for both sides. It’s very satisfying when I can help a client to maximize his values with Dealavo and achieve his long-term goals.
Ola, Customer Success
When it comes to contact with clients, the crucial part is kindness and an individual approach – an attempt to build a strong business relationship based on the client’s needs. At Dealavo we care for our clients success, that is why we do our best to make their work easier, by providing accurate data to simplify decision making process.
Kasia, Customer Success
In my job with clients, the most important factors are good relations and trust so I can show them the actual benefits of the cooperation. It’s hugely satisfying to implement solutions together and assist the clients with their daily work as well as their business development. It’s amazing to watch them growing.
Monika, Customer Success
The favorite part of my job is contact with people. It’s satisfying to help the clients and meet their needs. I enjoy being the client’s “voice” at Dealavo and taking care of the constant growth of our product. Happy client = happy me 🙂