What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...
The Ultimate Guide to Amazon Ads
Amazon is surely one of the largest online marketplaces out there, so it would be wise to consider leveraging it to boost your e-store’s growth. Amazon Advertising on the other hand has become pivotal for e-store owners seeking not just survival but prosperity in the digital marketplace. If you’re running an e-store and wish to...
The advantages and risks of dynamic pricing at Kaufland.de
Anyone who sells goods online in Germany will undoubtedly have come across the Kaufland.de marketplace, where retailers can advertise their products for a commission. Next to Amazon, the largest sales platform in the world, Kaufland.de is often forgotten by sellers, yet this marketplace offers a lot of sales potential, especially in Germany. Source: https://www.kaufland.de/seller-signup/ With...
Top Must-Have Integrations for Shopware to Boost Your Online Store’s Performance
Shopware, a leading e-commerce platform, offers a rich ecosystem of integrations that can catapult your online store to new heights. Minding the fact that the e-commerce world is really flexible and can change drastically over months, sellers should stay nimble and adaptive. This is where various integrations come into play. By seamlessly integrating various tools...
Price monitoring for eBay — a way to build a marketplace advantage
eBay is the second most popular marketplace platform in the world. If you are selling online and not taking advantage of this market, you are losing a lot. From the following article, you will learn how to get started successfully on eBay by conducting effective price monitoring – both on your account and your competitors. ...
Maximizing Seasonal Revenue: Effective Techniques for E-commerce Sellers
Category: Pricing strategies
Seasonal revenue is a potent force in e-commerce. Doing it right and implementing effective seasonal sales strategies into your business may make it skyrocket. E-commerce sellers can embrace those tips and tactics to boost their seasonal revenue so that they would be able to master the entire calendar of seasonal offers and promotions. In the...
Fixed Costs vs. Variable Costs – How to Optimize Them in E-commerce?
Category: E-commerce management
In the dynamic realm of e-commerce, mastering cost optimization is a game-changer for businesses seeking growth and competitiveness. Fixed and variable costs can influence businesses’ profitability and market standing. We’ll try to uncover the secrets of cost optimization in e-commerce, and explain how it can propel your business toward greater profitability and success. In this...
Top 6 Tools for Competitor Price Tracking in 2023
Category: E-commerce management
E-commerce is by far one of the most competitive sectors in the current market. Online stores are mushrooming and have to take care of even the smallest elements of their offer in order to stay afloat. If you run an online store, you must be aware of what your competition is doing. In this post,...
How To Beat Your Competition Without Lowering The Prices: 6 Tactics
Category: Pricing strategies
Trying to get ahead of your competition by lowering prices can be effective short-term, but in the long run, it’s a bad decision for you, and in fact, for the whole market. Thankfully, there are other ways to get ahead and outrun other competitors in your sector. And that’s what we want to discuss in...
Repricing Guide: What it Means, How it Works
Category: Pricing strategies
Are you confused about what repricing actually is? Do you know how it works and the implications of using a repricing strategy in your business? Don’t worry–we understand this can be tricky to wrap your head around. That’s why we’re here to remove all the mystery surrounding repricing and explain precisely what it means and...
How to Increase Your Distribution Scope: A Guide for E-commerce Retailers and Manufacturers
Category: Distribution
Product distribution plays a crucial role in determining the success of retailers and manufacturers in today’s e-commerce world. Here, we will try to cover the key strategies that will expand your product distribution in e-commerce and maximize your growth potential. Source: https://neilpatel.com/blog/distribution-channels/ A well-structured distribution scope is the key to unlocking potential growth, extending market...
