F Currently, Amazon claims around 50% of entire U.S. e-commerce sales. The e-commerce dominance of Amazon creates enormous traffic and also inspires trust in customers. Buyers are more willing to purchase items from a recognizable platform that provides fraud protection. That attracts more and more retailers to kickstart their e-commerce business there. However, here arises...
Price checker software for e-commerce – how to check competitor’s prices?
Category: E-commerce, E-commerce pricing trends, Pricing strategies
E-commerce gives great business opportunities these days. You can use dozens of platforms to kick off your e-store and sell any kind of products you’ve ever imagined. Sounds amazing, doesn’t it?However, this retailers-friendly environment also has its drawbacks. E-commerce competition is extremely fierce, so even though you can easily start, it doesn’t necessarily mean you...
What is Price Matching and How Does It Work?
Category: E-commerce pricing trends
Customers rely heavily on e-commerce marketplaces and sites that allow them to purchase products at the bottom price. A product’s reasonable price is not enough these days as potential buyers will actually look for cheaper substitutes. That’s the point where the strategy of price matching makes a huge difference for online retailers. But what exactly...
Analysis and optimization of the assortment – strategies, tools [complete guide]
Category: Distribution, E-commerce management
There are many elements that determine your store’s success. One of them is your assortment. Depending on what you have in your offer, you attract a specific target audience and get particular results. In this article, we will show you how to optimize your assortment so that it helps you achieve your business goals and...
How to sell luxury products? An interview with Wojciech Kopciewski
Category: Distribution, Pricing strategies
What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a...
Women in E-commerce – rising opportunities, challenges, influencers
Category: E-commerce, E-commerce marketing, News and press releases
Women in E-commerce – shattering the glass ceiling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Product’s price history – how to check it?
Category: E-commerce pricing trends
Nowadays prices in e-commerce can change multiple times a day. The main culprit here is the brands that adjust promotional campaigns and change their prices according to current market conditions. That’s what we call Dynamic Pricing. Seasonal and occasional changes are other situations in which prices fluctuate – let’s take Black Friday as an example....
Retail Pricing Guide – strategies, tools, definition
Category: E-commerce management
What is retail pricing? As a retailer perhaps you came across the term “retail pricing”. But what does retail pricing mean? Simply put, it’s the final price the buyer needs to pay for a product for his own use and without the intention of reselling it for profit. The retail price is a combination of...
Top Online Marketplaces by Countries
As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise. With this complex overview of popular marketplaces, price comparison websites...
Dynamic pricing tools and it’s implementation
Category: Pricing strategies
In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...