Allegro vs Amazon – major similarities and differences


Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at The Seller Central Poland panel is also available to sellers. This is a major event in the Polish e-commerce industry, and we decided to see how the US giant compares with the current leader of the Polish market – Allegro.

The table below summarises the most important differences between the Polish e-commerce leader, Allegro, and Amazon:

Allegro vs Amazon – comparison:

Allegro Amazon
Number of users In March 2020, Allegro was visited by 17.39 million users. It is the fourth site most frequently visited by Poles and the tenth most popular e-commerce platform in the world. The mobile version was used by over 4 million users in March 2020. In March 2020, the German version of Amazon was visited by 457.47 million users. Amazon is now available in 17 markets.
Product pricing The product can be put up for auction or sold using the “buy now” option. A product can be posted only with a specific price.
User interface Focus on the seller – the product page suggests other items offered by the same seller. Focus on the product – the product page displays prices of the same item offered by other sellers.
Selling costs
  • Free account activation.
  • Package of discounts and start-up promotions.
  • Charges for posting offers and sales commissions.
  • Fixed commissions (6% to 15%) on sales for the individual categories.
  • Individual account (up to 40 offers per month) – the cost of a single offer is PLN 4.
  • Professional account (monthly subscription of PLN 165.91) – no charges for offers.
  • Fixed commissions on sales for the individual categories (avg 15%).
Interesting sales-boosting functions
  • Integration with many ERP systems functioning in Poland.
  • Advanced sales manager to manage automatic notifications, labelling and offer templates.
  • Synchronisation with external sales management tools.
  • Amazon Pay, which enables logging in and purchases at an external online store using the Amazon account.
  • Amazon Business, which can be used to issue VAT invoices and specify different prices for B2B customers.
Payments and shipping
  • Free PayU – Allegro covers the commission.
  • Allegro InPost – competitive shipping prices.
  • Allegro Smart – free shipping for buyers who join the programme.

The seller can send the products by their own means or use the FbA programme, where Amazon is responsible for the storage, labelling and shipping of the products.

Amazon or Allegro – which website to choose?

By now, you should be familiar with the most important differences between these two platforms, and you can see the benefits they can offer to your business. Time to make your choice: Where do you want to offer your products? Amazon or Allegro? Maybe both?

Whichever marketplace you choose, you might want to be familiar with prices on both platforms to have the full picture of the price positioning of your store. In the Dealavo price monitoring tool, you will be able to integrate the pricing information from all major e-commerce platforms.

Contact us if you want to find out how the Dealavo experts can help you increase your online sales, particularly in terms of the pricing policy. Our experts will show you how to effectively observe the market in your industry and tell you which platforms you should monitor.

We recommend an article: How to increase sales on Allegro in 2021? as well

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