Dealavo Blog

Category: Marketplaces and price comparison websites

What are Allegro Ads?

ADS advertising is a special type of product placement on Allegro platform. The payment is based on the number of times users click on the ad (pay-per-click). Currently, there are several variants of such advertising and their efficiency depends on many factors, such as selecting proper ad placement, adjusting rates and the budget, as well...

Empik marketplace: What do you need to know about it?

Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...

Facebook Shops: A new player in the global e-commerce market

Not that long after Google had launched their Shopping service, Facebook saw the opportunity in conquering the global e-commerce market and tried to fight with Amazon for at least a piece of the e-commerce cake. In 2020, Mark Zuckerberg’s platform announced a new feature – Facebook Shops. It is a fully configurable e-commerce interface that...