Dealavo Blog

Category: Marketplaces and price comparison websites

What are Allegro Ads?

ADS advertising is a special type of product placement on Allegro platform. The payment is based on the number of times users click on the ad (pay-per-click). Currently, there are several variants of such advertising and their efficiency depends on many factors, such as selecting proper ad placement, adjusting rates and the budget, as well...

Empik marketplace: What do you need to know about it?

Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...

Facebook Shops: A new player in the global e-commerce market

Not that long after Google had launched their Shopping service, Facebook saw the opportunity in conquering the global e-commerce market and tried to fight with Amazon for at least a piece of the e-commerce cake. In 2020, Mark Zuckerberg’s platform announced a new feature – Facebook Shops. It is a fully configurable e-commerce interface that...

Product feed – what is it and how should it look like?

To promote an online store’s assortment effectively, you need to present it in several channels – not only on your website but also on marketplaces and price comparison websites. We have discussed it in more detail in our article about multichannel selling and promotion. Additionally, to monitor your store’s performance and competitiveness, you probably use...

Where to check prices of electronics products? Amazon, Google Shopping and Idealo analysis

Google Shopping, Amazon, and Idealo are the most popular e-commerce platforms in the UK that consumers usually use to compare the electronics products prices. More and more retailers consider promoting their offers in all of these channels to attract the biggest consumer base possible. Based on data concerning 1,192 products from the electronics market, we...

Multichannel selling: Which products to sell and promote on the most important e-commerce platforms?

Currently, most online shops sell and promote their products not only on their own websites but also in many other channels. Frequent platforms include Amazon, eBay, Google Shopping, Idealo or Allegro. The sellers often ask themselves questions such as: In which channels should I offer and promote my products? Which product categories should I focus...