Dealavo Blog

Category: E-commerce

Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...

Behavioral economics in e-commerce marketing. What is it? How can you use it?

Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...

Tools for product managers – the best product planning and management software

  E-commerce is all about products, that’s apparent. However, managing products and ensuring their good exposure can be a time-consuming and complex task. That’s why e-commerce product managers use various tools that help them facilitate and accelerate everyday work. In this article, you will find a list of six useful tools that will help you...

What is q-commerce, and what do you need to know about it?

The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort of their homes – even groceries and medicines. Q-commerce makes the most of this fact. This term stands for quick commerce and is all about fast delivery. Let’s...

Defining and Increasing Customer Lifetime Value

There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle.  True heroes know when to allow their creative genius to take...