Women in E-commerce – shattering the glass celling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...
Category: E-commerce
Top Online Marketplaces by Countries
As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise. With this complex overview of popular marketplaces, price comparison websites...
Why should you sell on Ebay? A step-by-step guide
With over 150 million active users, Ebay is still one of the biggest marketplaces[1] and the largest auction website. Therefore, it’s also a good place for your offer. In this article, we are going to show you how to start selling on Ebay. We will also provide you with some additional tools that can facilitate...
Behavioral economics in e-commerce marketing. What is it? How can you use it?
Category: E-commerce, E-commerce marketing
Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...
Why should you sell on Amazon? A step-by-step guide
With over 200 million people using their services and over 12 million products listed[1], Amazon is one of the biggest online marketplaces ever. Selling here means getting access to a vast, international group of potential customers, no matter where you are or what types of products you sell. That’s why today, we’re going to tell...
Tools for product managers – the best product planning and management software
Category: E-commerce, E-commerce management
E-commerce is all about products, that’s apparent. However, managing products and ensuring their good exposure can be a time-consuming and complex task. That’s why e-commerce product managers use various tools that help them facilitate and accelerate everyday work. In this article, you will find a list of six useful tools that will help you...
What is q-commerce, and what do you need to know about it?
Category: E-commerce
The covid-19 pandemic has triggered many shifts in the global retail market. In the last two years, people discovered and appreciated buying various products from the comfort of their homes – even groceries and medicines. Q-commerce makes the most of this fact. This term stands for quick commerce and is all about fast delivery. Let’s...
5 useful tools for cross-border expansion in e-commerce
Category: E-commerce, E-commerce management
E-commerce is one of the sectors that flourish in the Covid-19 pandemic and there is nothing to indicate that this trend should stop soon. The situation looks similar in different countries. And that’s why more and more online retailers think about cross-border expansion, which is relatively easy in e-commerce. Which tool will help you achieve...
What is cross-selling, and how can you use it to maximize profits?
Category: E-commerce, Pricing strategies
Online store owners have a lot of tools and means to encourage customers to buy more products. One of such techniques is cross-selling. What do you need to know about it? And how can you use cross-selling in your store? Let’s find out. Cross-selling is one of the most straightforward techniques enabling you to increase...
Defining and Increasing Customer Lifetime Value
Category: E-commerce
There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle. True heroes know when to allow their creative genius to take...