The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...
Category: E-commerce
The People You Need to Take Your E-Commerce Business to New Heights
Category: E-commerce
Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...
Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?
Category: E-commerce
In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is EAN, there are also others that you should be aware of. In this article, we will tackle the...
Where do online shoppers look for product inspiration? Best ways to drive traffic to your online store
Category: E-commerce
When you sell online, you need to understand your customers. Where do they look for product inspiration and information? What is the most effective triggering factor to making the purchase? The latest report “The Behavior of Online Shoppers Survey 2021” prepared by Epinion and iPaper gives some interesting insights about customers’ online behavior, preferences and...
m-commerce – what do you need to know about mobile commerce?
Category: E-commerce
Smartphones have triggered a massive revolution in the way we use the internet. Thanks to them (and other mobile devices), we are online 24/7, and the mobile internet is in no way worse than the desktop one. Our smartphones enable us to find the information we need, look for a nearby restaurant, and, yes, shop...
Marketplaces and auction websites
Category: E-commerce
The two largest e-commerce companies in the world (Amazon and Alibaba) are marketplaces. Nowadays, the e-commerce world is shaped not by single online stores but by extensive shopping platforms, which are, right after Google, the main source of product information for millions of customers. In this article, we are going to take a closer look...
Free shipping – how to use it to increase online shop’s earnings?
Category: E-commerce
Customers are more and more used to free shipping. The reason is the popularity of such programs as Amazon Prime or Walmart+. Some of the online shops implement it as well – to attract more customers but also to increase the average order value (AOV). Is it worth it for an online shop to offer...
What is the future of retail and why do we still shop locally? Interview with Karsten Holdorf (gap intelligence)
Category: E-commerce
We all observe the shift towards digital in retail but there are still several challenges that it doesn’t cope with. Why is virtual shopping not ready yet to replace analog shopping for high-priced products? What was the impact of the pandemic on purchasing behavior at local stores? Karsten Holdorf, Managing Director at gap intelligence GmbH,...
Direct-to-Consumer (D2C/DTC) model – why is it getting more and more popular?
Category: Distribution, E-commerce
For the past years, the D2C (direct to consumer) sales model has been gaining popularity – more and more manufacturers have decided to open their own branded shops or sell through such channels as Amazon. What are the advantages of this model? What do brands have to pay attention to when making a transition to...
How to build effective cooperation with retailers? An interview with Agata Mossop.
Category: Distribution, E-commerce
Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach with selling through distributors and attract the attention of the customers of an online shop. Aleksandra Hołownia, Dealavo: In recent years, you have cooperated with distributors and explored...