Why should you start Amazon Price Tracking?
Amazon is now the most dominant company in the e-commerce branch having the biggest market share in the United States reaching 43% in online sales and ca. 44% of all product searches in the U.S. The platform gives a lot of opportunities when it comes to increasing sales results or gaining new clients. But the dark side is the harsh competition that might take actions and negatively influence the brand image and enterprise revenue.
By monitoring Amazon, you gain a tremendous opportunity to acquire valuable knowledge about the market which will certainly make it easier to make the right pricing choices and pick the correct position in e-commerce. With reliable Amazon monitoring, you can also find out what your competition is doing in order to effectively set your own prices.
It is particularly important to track Amazon prices if you are a manufacturer and want to determine deviations from MSRP prices (suggested prices) in Europe. In the USA, in turn, manufacturers can enforce MAP prices (minimal prices) which makes monitoring even more critical. This way, by using a dependable Amazon price tracker you can protect yourself against price undercutting by other manufacturers and losing your margin.