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Why should you start Amazon Price Tracking?

Amazon is now the most dominant company in the e-commerce branch having the biggest market share in the United States reaching 43% in online sales and ca. 44% of all product searches in the U.S. The platform gives a lot of opportunities when it comes to increasing sales results or gaining new clients. But the dark side is the harsh competition that might take actions and negatively influence the brand image and enterprise revenue.

Learn more: Why should you sell on Amazon? A step-by-step guide.

By monitoring Amazonyou gain a tremendous opportunity to acquire valuable knowledge about the market which will certainly make it easier to make the right pricing choices and pick the correct position in e-commerce. With reliable monitoring, you can also find out what your competition is doing in order to effectively set your own prices.

It is particularly important to monitor Amazon if you are a manufacturer and want to determine deviations from MSRP prices (suggested prices) in Europe. In the USA, in turn, manufacturers can enforce MAP prices (minimal prices) which makes monitoring even more critical. This way, you can protect yourself against price undercutting by other manufacturers and losing your margin.

Learn more: Why does Amazon sell below MSRP price?

The Lowest Price on Amazon – not always the best choice

Attempts to compete with other retailers in Amazon should be categorically omitted because it is ineffective. It is because of the algorithms and price management system that a lot of retailers belong to.

Decreasing own margin to get to the same level as competitors won’t bring the desired effect and will negatively impact enterprise finance.

Instead of trying to extremely lower the prices, it is better to focus on maintaining the client’s satisfaction level at the same time keeping the retailer’s margin on the profitable level. To support such a case, retailers should remember about production cost optimization, distribution, transport, or conducted operations.

Try Dealavo – e-commerce price tracking app for Amazon.

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Detect violations with Amazon Price Watcher

Among the offers, some auctions belong to retailers that don’t have any agreement. They offer goods that are under their market value. There are several ways to combat this phenomenon, namely:

  • Signing up to Brand Registry – the Amazon’s registry for sole distributors of certain brands and services
  • Spotting unauthorized retailers and reporting MAP (in the U.S) abuse, suggesting retail price or reporting unknown name of the company.

Nevertheless, spotting such violations is hardly feasible when checking the prices manually. That is another reason why you should consider using Amazon price watcher. Detecting and reporting these unwanted behaviours from unauthorized vendors, will help you to increase your sales volume, and hopefully minimaze the risk of such market violations in a long term.

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We monitor your competitors’ prices

Amazon Price Tracker – think outside the Buy Box

The Buy Box is a dedicated module located on the right side of selected Amazon auctions that can be used to purchase a particular product. This feature is available only to proven sellers with particularly attractive deals. Over 80% of Amazon sales are done using this button – this means that access to the Buy Box is an opportunity to significantly improve sales results.

The position of the Buy Box is always determined by the Amazon algorithm, which analyses other auctions offering a similar product and picks the best one, which, however, is not necessarily the cheapest one. The Buy Box is normally used for new products, but now used offers can also frequently be featured.

Find out more: How to win the Amazon Buy Box?

It is much cheaper and easier for providers of price monitoring services to only monitor offers with the Buy Box. However, with such a large player, it is necessary to monitor the entire platform to get the full picture of its prices. Relying on incomplete data only provides limited knowledge of the prices and offers on Amazon, and it also makes it difficult to identify new sellers. This means that if you make your decisions based on incomplete information, you are very likely to make mistakes.

To effectively monitor Amazon prices, you have to start by selecting a provider of monitoring services that actually monitors all offers posted at the store. At Dealavo, for instance, we provide our clients with complete information about the auctions at the platform, not just the ones with the Buy Box.

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Amazon Price History – always keep track of prices

To become a successful e-commerce vendor you need to be always prepared for possible market changes. These days the price of your product may change drastically not only on Black Friday but even a few times a day. Keeping track of prices and checking the history of prices will help you to find out: 

  • in which months products are the most expensive,
  • whether a specific product is really getting cheaper during the special offer period,
  • what was the lowest and the highest price of a specific product.

That refers especially to Amazon – the biggest e-commerce platform available so far. There are many ways to verify Amazon Price History. One of them is using  Keepa – a Chrome extension created for Amazon retailers. 

Find out more: Product’s price history – how to check it?

 

How to use Keepa for product promotion on Amazon?

Keepa is a pricing tracking platform that helps sellers run their online business on Amazon e.g. by providing price history charts. The software monitors the most popular markets like the United States, UK, and Canada, but also gives you insight into Brazil or India current market situation. 

The platform consists of three main sections:

1. Keepa Deals

Keepa Deals enables you to find a product to track. You can filter the content by category, deal type, price, or discount range, After filtering you will be provided with an Amazon price history chart. Moreover, thanks to this feature you may receive browser or email notifications when the price of your chosen product changes. 

2. Keepa Track

In this section, you’ll find your tracking history and recent alerts. 

3. Keepa Data

Here you’ll find all of the gathered information which gives you a chance to make a proper business decision. Among given features you may use:

  • Product finder: find any product to monitor, 
  • Product viewer: import your product lists,
  • Best-seller lists: enables finding and filtering of best-selling products,
  • Top-seller list: check your strongest competitors,
  • Category tree: helps to organize gathered data,
  • Keepa’s API – provides a detailed overview of requested products.

Try Dealavo – Keepa’s alternative for Amazon.

Keepa alternatives – find an Amazon Price Tracker for you

Apart from Keepa being a dedicated Amazon Price Tracking Tool, nowadays you may find plenty of alternative apps that help the merchants in product promotion on Amazon. Here are some honorable mentions:

1. Dealavo

Dealavo is a tool that provides price monitoring for e-shops and brands fully integrated with Amazon. It’s an online solution that enables internet shops to check at what price their competitors sell the products that they offer. One of Dealavo’s key functionalities is the ability to check a product’s price history. Dealavo also allows downloading a product’s price history in an Excel form, through API and it keeps you updated in terms of market changes through e-mail alerts.

Get a free demo!

2. CamelCamelCamel

One of the most popular Keepa’s alternatives. The main pro speaking in favor of this tool is that CamelCamelCamel is entirely free of charge. Apart from the access to Amazon price history charts of countless products, the software will send you e-mail notification alerts, or (if you’d like to monitor prices anonymously) inform you about the price changes via RSS feed

3. Earny

Along with the functionalities you may find in Keepa or CamelCamelCamel, Earny lets you know beforehand whether the products on your watch list are actually likely to change or not. What’s more with Earny you don’t need to worry about missing special offers – with its cashback feature you will receive a refund if the price of your purchase dropped down.

Even though Earny is not a free-of-charge tool, its price may be still considered reasonable. 

The software is available on Android and iOS devices as well as on the Chrome browser.

4. Honey

Our final mention is Honey – a browser extension compatible with Chrome, Firefox, Safari, Opera, and Edge. What stands out Honey from the other price tracking apps is its user-friendly dashboard. Besides, it allows you to find promo codes for any item you are interested in. Notification alert functionalities are also available. 

Dealavo offers full integration with Amazon

Are you interested in increasing your sales on Amazon? Or maybe you’d like to become a part of the top sellers’ list in your business branch? Try out Dealavo!

Dealavo software solution for e-commerce allows you not only to monitor prices on Amazon but also to set dynamic pricing rules to overtake your competitors. It’s not a secret that Amazon is a price-oriented platform. That is why kicking off with price monitoring is simply a must if you want to be a successful Amazon vendor.

Due to a double verification conducted by our Machine Learning algorithms, we guarantee to provide the highest data quality. Moreover, Dealavo allows you to monitor various product pages, not only these included in BuyBox.

Without a doubt, Amazon is the best marketplace for e-commerce sellers worldwide. Try out Dealavo and increase your sales volume with our Amazon Price Tracking App!

Try out Dealavo!

FAQ

Which countries can be monitored with Dealavo?


With Dealavo Pricing Tool Software we can track prices in any country you ask us for.

How much does Dealavo cost?


At Dealavo you pay just for the price monitoring of the products you follow. Our service prices are discussed individually, as it depends on the volume of your assortment and the monitoring range. There is no universal price, but don’t worry, you will not be disappointed. We offer a 7-day trial, and after handing over the product feed to us, we will set up your account immediately, so you can start your first analysis on the spot.

What does Dealavo use to monitor prices?


Dealavo Price Tracking Tool monitors prices using many methods. The main factors allowing price tracking are names of products, EAN codes, GTIN codes, ASIN codes and many more.

The usage of a variety of tracking tools allows Dealavo to track prices as accurately as possible.

Does Dealavo monitor different sizes of products?


Yes, Dealavo Pricing Tool allows businesses to track different-sized products.

How often does Dealavo update prices?

Dealavo is known to be one of the fastest working price-tracking websites on the market. If the pricing tool can access frequently updated information, data can be updated every 15 minutes.

How does Dealavo ensure the high quality of the data?


Price tracking requires gathering accurate and up-to-date information. Every little error in the data might negatively influence the business.

That’s why at Dealavo we use double data verification. Our price tracking platform not only uses Machine Learning algorithms to verify all the intel, but it also provides Manual Quality Assurance Authentication.

We ensure a successful cooperation

  • Kasia, Customer Success Manager Kasia, Customer Success Manager
    I believe that better relations with clients equal a greater success for both sides. It’s very satisfying when I can help a client to maximize his values with Dealavo and achieve his long-term goals.
  • Ola, Customer Success Ola, Customer Success
    When it comes to contact with clients, the crucial part is kindness and an individual approach – an attempt to build a strong business relationship based on the client’s needs. At Dealavo we care for our clients success, that is why we do our best to make their work easier, by providing accurate data to simplify decision making process.
  • Kasia, Customer Success Kasia, Customer Success
    In my job with clients, the most important factors are good relations and trust so I can show them the actual benefits of the cooperation. It’s hugely satisfying to implement solutions together and assist the clients with their daily work as well as their business development. It’s amazing to watch them growing.
  • Monika, Customer Success Monika, Customer Success
    The favorite part of my job is contact with people. It’s satisfying to help the clients and meet their needs. I enjoy being the client’s “voice” at Dealavo and taking care of the constant growth of our product. Happy client = happy me 🙂

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