Price monitoring is nowadays a standard procedure that is used in the e-commerce branch. It is used especially by medium and large companies, mainly by online shops. There is a second group that uses this tool – the producers or merchants of certain brands. The platform which is popular and where the control and price comparison takes place is Google Shopping.
Before we jump into price monitoring in Google Shopping, let’s explain what is the price monitoring phenomenon. Shortly, it is a tool similar to a web crawler (a robot) that analyses the competitor’s website collecting necessary information such as prices, availability, discounts, or the new items, if available. A lot of e-commerce shops and platforms try to block their website crawling. Providing that, the price monitoring tool producers have to find new ways to omit the protection barriers.
The price control is conducted to get a view on what competitors do to react fast and adequately modify the analog offer of your products.
Google Shopping service (being a part of the Google Merchant platform) allows you to compare prices. The Google search engine is the most popular worldwide and its users while searching for a specific product often use the comparison feature (the competitors are fully aware of it).
The price comparison engine promotes products of companies that cooperate with Google Corp on a wider scale, e.g. using Google Ads tool.
Still, it is a valuable and indispensable source of information about competitors. All top brands and all the companies that want to reach the highest sales revenues use Google – because the search engine is the most popular worldwide.
The price ranking in Google Shopping is based on bidding and generates some natural factors that influence what products are worth promoting. These are the top three:
The natural, initial position of certain products that should be promoted compared to prices offered by competitors
Profit margin – the level to which it is possible to lower the price and still sell a certain good with a profit (considering sales and discount costs).
The importance of the product compared to other offered goods. It is rated based on the conversion rate or the demand among clients).
Thanks to the use of the right software and keep in mind three factors above, the e-shop can assess which product is the most competitive and worth investing in terms of increasing the stakes in the bidding process. All in all the search engine optimization in Google Shopping is the base for the bidding system.
Dealavo is a tool that, thanks to technologically advanced algorithms, efficiently monitors prices on many platforms simultaneously. Thanks to this, you can simply and intuitively monitor not only Google Shopping, but also Idealo, Amazon and countless other marketplaces and shops. It’s the best solution for companies that want to have full market coverage as part of price monitoring. Dealavo allows you to simultaneously monitor the prices of even thousands of products, and the data refreshes even every hour, so it’s always up to date.
If you are looking for a proven tool for monitoring prices on the Internet, please contact us. We will show you the features of our platform so that you can decide if this is the solution for you. We will also help you configure it so that it best suits your needs and effectively helps you achieve your business goals.
Firstly, you will understand the market – its volume, dynamics, and key players.
Secondly, by the instant reaction to the price change, you will increase your competitive strength.
We will recommend you the best price for your product.
Also, we will explain the source of your income changes.
Furthermore, you will be able to spot price wars beginnings on the market.
All provided data may be easily analyzed, which will save you money and time.
At Dealavo you pay just for the price monitoring of the products you follow. Our service prices are discussed individually, as it depends on the volume of your assortment and the monitoring range. There is no universal price, but don’t worry, you will not be disappointed. We offer a 7-day trial, and after handing over the product feed to us, we will set up your account immediately, so you can start your first analysis on the spot.
Thanks to the Dynamic Pricing platform and all the collected data, our algorithm can recommend a price that will attract the client, as well as guarantee you optimal profits. The system update may occur even a few times a day.
Essential parameters are:
– product name,
– EAN (CounterPrice only),
– product ID.
Gross purchase price is also highly recommended, as that enables the user to set limits of suggested prices based on a minimal margin or markup.
Dealavo generates gross retail price recommendations according to the price rules set by the client, and shares them in a gross retail price for the shop field.
Kasia, Customer Success ManagerI believe that better relations with clients equal a greater success for both sides. It’s very satisfying when I can help a client to maximize his values with Dealavo and achieve his long-term goals.
Ola, Customer SuccessWhen it comes to contact with clients, the crucial part is kindness and an individual approach – an attempt to build a strong business relationship based on the client’s needs. At Dealavo we care for our clients success, that is why we do our best to make their work easier, by providing accurate data to simplify decision making process.
Kasia, Customer SuccessIn my job with clients, the most important factors are good relations and trust so I can show them the actual benefits of the cooperation. It’s hugely satisfying to implement solutions together and assist the clients with their daily work as well as their business development. It’s amazing to watch them growing.
Monika, Customer SuccessThe favorite part of my job is contact with people. It’s satisfying to help the clients and meet their needs. I enjoy being the client’s “voice” at Dealavo and taking care of the constant growth of our product. Happy client = happy me 🙂
