Competitor price monitoring on Allegro
Allegro is the biggest e-commerce platform in Poland. It has been selling products from almost every category for 21 years. It is the biggest marketplace, and it can also be used to compare product prices.
Internet users connect it with low, attractive prices and wide offers. Everything is available there – from the pin to a car. Allegro is chosen by many retailers because they can sell products without having an online shop and this significantly reduces costs. As a result, they offer clients lower prices. The price is a key factor here as the sales volumes and marketing strategy depend on it. In this case, none of the retailers can go without an effective competitor’s price monitoring.