The Google search engine is the most powerful tool worldwide when it comes to searching for specific products. No wonder Google Shopping is the second, after Amazon, the most popular platform for customers and retailers to search, compare, buy, and sell.
Even though Google Shopping provides price comparison features, the engine promotes products of companies that cooperate with Google Corp on a wider scale. Thus, using an independent monitoring and repricing tool shows you the bigger and real picture of how the market actually looks like.
Moreover, being the second most popular platform, Google Shopping is a highly competitive marketplace for retailers, especially those who just kickstarted offering their products. But it doesn’t matter whether you are an experienced merchant or a beginner – will need to respond to dynamic market changes anyway.
There’s where repricing comes in handy. With a proper repricing tool, you can track prices, employ strategies, set pricing rules, and react immediately when your competitors’ offers or assortment change.