Education
Upcoming events
Practical training in scaling: a plan for 25% more sales and profit in 90 days
This isn’t theory — it’s a hands-on training built around a proven 90-day scaling framework. Walk away with a concrete action plan to grow both sales and profit, ready to implement straight away.
Price Monitoring Training: How to Scale Safely with Automated Market Analysis
Scaling without reliable market data is a gamble. In this training, learn how to set up automated price monitoring that actually works — and how to turn market signals into confident pricing decisions that protect your margins as you grow.
Promotions & Omnibus: tricks, traps and competitors’ price history
Promotions are powerful — but only when used strategically. Learn how to use competitors’ price history to plan smarter discounts, which psychological pricing tricks actually work, and what Omnibus pitfalls can cost you more than the promotion itself.
No More Fighting for Customers: How to Increase Basket Value and Revenue with Intelligent Pricing (E-commerce Case Studies)
Stop competing on price alone — start earning more from every order. This webinar shows how intelligent pricing strategies increase basket value and revenue, with real e-commerce case studies to back it up.
Blog
Why cost-plus strategy is insufficient now and how to make it better?
Pricing matters! Especially if you’re running an online business. Neil Patel states that 54% of shoppers will purchase products left in shopping carts if those products are offered at a lower price. Another survey, carried out by PwC, showed that 61% of respondents compare product prices. That’s why e-commerce companies should embrace pricing strategies and…
Customer price perception vs. price reality. How to manage both?
How do online customers perceive your prices? How would they approach and react towards your prices? These are two core questions that need to be answered while describing the price perception of customers towards your real prices. However, the perception is sometimes different than the reality, especially if we are talking about online pricing. The…
How do you rebuild a brand’s price level when it’s dropped below the safe line?
In today’s retail markets, it is obvious that the trend is to move from physical stores to online stores. As of now, brands can leverage the power of the big marketplaces like Amazon, eBay, and any other popular regional marketplaces and use their own physical stores mostly for logistic services, delivery centres, showrooms, and branding….
Publications
Ebook “Cross-border expansion: target country analysis and tips from experts”
Cross-border expansion seems to be a natural step in online store development. E-commerce makes selling internationally easier than ever, eliminating the need to invest in physical shops and simplifying the whole setup process. With such marketplaces as Amazon, you can start the expansion with just a few clicks. However, there are still many difficult decisions…
Report “Trends in the electronics and household appliances e-commerce market”
When we think about the rising e-commerce popularity, electronics and home appliances are usually one of the first product categories that cross our minds. In many countries, electronics & media account for the biggest amount of product sales. At the same time, with the increasing product choice, many customers use price comparison websites and marketplaces…