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What is Promotion Tracking?

Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers..

In Promotion Tracking, every aspect is important. Things like the location of promotional banner, ad or button or period in which promotion is being set. At first glance, it may appear random, but in order to get exceptional results, e-stores have to accurately analyze and set their promotions.

According to the HubSpot report, in 2019 as many as 19% of salespeople spent over 60 minutes a day entering data into the company’s database. It is as much as 2.5 days of work of one salesperson who could spend this time on activities that are more crucial for business development – such as preparing offers or contact with the customer. However, there is a way to improve this result – introduce automation of promotion monitoring.

Find out more: How is promotion monitoring different from price monitoring?


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Who should use Promotion Monitoring?

Thanks to the promo monitoring, brands can find out how individual stores promote their products, whether they fulfill the concluded contracts and whether the promotional activities carried out by them are profitable. For example, a brand sells products to a retailer at a lower price, counting on a promotion and increased consumer sales. The retailer, however, will use the situation to achieve a higher margin and will not update the price. As a result, sales will not increase and the manufacturer will not achieve his goal.

Stores can monitor the promotions as part of competition tracking. You can read more about observing your competition in this article: How to use data from price monitoring? Guide for e-shops. This is an important element of sales in e-commerce. It allows you to compare your offers with the activities of other market players and to respond to the activities of other stores to remain competitive.


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Promotion monitoring – automation

Manual market monitoring not only requires a large amount of human work but above all is ineffective. For example, manual monitoring will never provide us with full information about the time and frequency of displaying the banner on the stores’ websites. It is also difficult to analyze non-standard promotions such as cross-selling or multipack.
One of the solutions to this problem is the automation of promotion monitoring, which frees up valuable time of salespeople and allows them to use the resources in sales and marketing departments better.


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Types of promo monitoring

Promotion monitoring tools can comprehensively report various types of promotional mechanisms, such as promotions:

  • On the product card, i.e. communicated directly on the product page in the form of icons, banners, or pop-ups. The tool detects and reports various mechanisms, such as discounts, installments, freebies, or free delivery.
  • In a given store or sales channel, i.e. banners on the home page and product subpages. The tool lists texts and graphic creations from them with their exact place in the rotator and the time and frequency of display, and also includes the discount values ​​in the report.
  • Outside the sales channel, i.e. coupons with an indication of the places where they were communicated (the tool analyzes promotion aggregators).
  • Cart-level– some types of promotions, such as discounts after entering a code, freebies, cross-sells, or free delivery, are visible only from the cart level. The tool records them and presents the final sale price along with the history of its changes.
  • Promotional newsletters – using special algorithms it is also possible to extract prices from supermarkets published on the web and present them in the form of a readable report.

Such comprehensive monitoring gives the most complete picture of competitors’ strategies and allows you to effectively manage you promotions and working time of sales departments.


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How to automate promotion monitoring?

Automation of promotion monitoring should start with the implementation of a dedicated tool. For example, Dealavo allows you to track:

  • strikethrough prices

By monitoring prices crossed out and replaced by a new proposal, we gain confidence that we are dealing with a promotional campaign. We can also compare available historical data and check if the crossed-out prices actually correspond to the offers that were there before.

  • promotional codes

Many stores offer occasional discount codes. Dealavo also allows you to monitor this type of promotion and obtain data on product prices after applying the code.

  • basket-level prices

Some promotions are only visible after adding products to the cart. Most often they are discounts like “buy 2 products, get 3 for 50% of the price” or “10% discount on purchases over PLN 200”. Tracking such promotions is extremely important because then a product whose shelf price is 250 PLN, in fact, costs 225 PLN. At Dealavo, such monitoring can be efficiently combined with observing promotional codes.

  • cross-sell offers

These are offers that combine specific products into promotional sets. Manual monitoring of such promotions is very difficult, and prices can be difficult to interpret. Therefore, it is worth automating this process to obtain transparent and reliable information.

  • promotional banners

E-shop banners and sliders are one of the most important forms of online promotion used by brands in online stores. The Dealavo platform allows you to monitor which position in the rotator and how often individual banners appear. Such knowledge can be useful when negotiating contract terms between a manufacturer and a retailer.

  • offer content monitoring

Another function of Dealavo is monitoring any content such as graphics or descriptions. This allows you to observe less standard promotions, which are often elusive for other tools.


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Automation of promotion monitoring – advantages

Automation of promotion monitoring is:

  • significant time savings for sellers
    Thanks to its implementation, your salespeople will not have to spend hours weekly on manually searching for information and preparing reports. Instead, they will be able to spend this time preparing offers, contacting the client, or improving sales skills, leading to better sales results.
  • all data in one place
    Information on promotions will be downloaded from all offline and online stores and marketplaces and collected in one intuitive tool in the form of a transparent and ready-to-use report that can be used simultaneously by several departments.
  • greater accuracy and correctness of data
    The automation tool enables detailed monitoring of selected products, market segments, specific sellers, and types of promotions.


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Dealavo as a Promotion Tracking Tool

Dealavo is a modern platform for price and promo monitoring that allows simultaneous observation of many forms of discounts. Thanks to it you will be able to get a full picture of prices on the market, both shelf and promotional. The acquired data is ready for comparison with internal data or competition, which will allow you to verify the effectiveness of the implemented strategy and determine the direction of its optimization.

If you would like to learn more about price monitoring, please contact us. At Dealavo, we’ll show you the key features of our platform and help you configure it to provide you with key information for your business.


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How can Promotion Tracking help me in growing my e-shop?

Firstly, you will understand how promotions work, which of them work the best and what to do in order to fully benefit from using them in your strategy.

You will also be able to precisely analyse the impact that promotions of your products have. It will unveil whether they are meant for your e-store or not.
Data that Dealavo will provide you with, may be easily analyzed, which will save you money and time.

Do I have to pay extra for Promotion Tracking?

No. It’s not something that we charge extra. Generally, our service prices are discussed individually, as it depends on the volume of your assortment and the monitoring range. There is no universal price, but don’t worry, you will not be disappointed. We offer a 7-day trial, and after handing over the product feed to us, we will set up your account immediately so that you can start your first analysis on the spot.

How often can the system update the prices in my shop according to the price rules?

Thanks to the Dynamic Pricing platform and all the collected data, our algorithm can recommend a price that will attract the client, as well as guarantee you optimal profits. The system update may occur even a few times a day.

What input does Dealavo need?

Essential parameters are:
– product name,
– EAN (CounterPrice only),
– product ID.

Gross purchase price is also highly recommended, as that enables the user to set limits of suggested prices based on a minimal margin or markup.

Where does Dealavo share price recommendations?

Dealavo generates gross retail price recommendations according to the price rules set by the client, and shares them in a gross retail price for the shop field.


We ensure a successful cooperation


  • Kasia, Customer Success Manager Kasia, Customer Success Manager
    I believe that better relations with clients equal a greater success for both sides. It’s very satisfying when I can help a client to maximize his values with Dealavo and achieve his long-term goals.
  • Ola, Customer Success Ola, Customer Success
    When it comes to contact with clients, the crucial part is kindness and an individual approach – an attempt to build a strong business relationship based on the client’s needs. At Dealavo we care for our clients success, that is why we do our best to make their work easier, by providing accurate data to simplify decision making process.
  • Kasia, Customer Success Kasia, Customer Success
    In my job with clients, the most important factors are good relations and trust so I can show them the actual benefits of the cooperation. It’s hugely satisfying to implement solutions together and assist the clients with their daily work as well as their business development. It’s amazing to watch them growing.
  • Monika, Customer Success Monika, Customer Success
    The favorite part of my job is contact with people. It’s satisfying to help the clients and meet their needs. I enjoy being the client’s “voice” at Dealavo and taking care of the constant growth of our product. Happy client = happy me 🙂

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