What is Promotion Tracking?
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers..
In Promotion Tracking, every aspect is important. Things like the location of promotional banner, ad or button or period in which promotion is being set. At first glance, it may appear random, but in order to get exceptional results, e-stores have to accurately analyze and set their promotions.
According to the HubSpot report, in 2019 as many as 19% of salespeople spent over 60 minutes a day entering data into the company’s database. It is as much as 2.5 days of work of one salesperson who could spend this time on activities that are more crucial for business development – such as preparing offers or contact with the customer. However, there is a way to improve this result – introduce automation of promotion monitoring.
Find out more: How is promotion monitoring different from price monitoring?