What is Idealo?
Idealo is a price comparison website as well as an e-commerce engine established in Germany in 2000, available for retailers from many European countries, including the UK, Italy, France, and Spain.
Idealo’s features allow merchants to sort products in terms of price, reviews, or various rankings. This facilitates the consumers making purchase decisions when the price value fluctuates in different shops.
Many reasons may cause the price gap on various e-commerce platforms. For instance, the research conducted by ehandel.com shows that the average prices of specific electronic goods differ from one another depending on the seller’s country of origin. Thus, thanks to Idealo consumers can find the best price currently on the market, and save their money and time.
The platform guarantees data accuracy due to a combination of screen scraping websites along with CSV files. That creates a unique and reliable database, supported by an automated matching system and a large number of content curators behind it.