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What is Idealo?

Idealo is a price comparison website as well as an e-commerce engine established in Germany in 2000, available for retailers from many European countries, including the UK, Italy, France, and Spain.

Idealo’s features allow merchants to sort products in terms of price, reviews, or various rankings. This facilitates the consumers making purchase decisions when the price value fluctuates in different shops. 

Many reasons may cause the price gap on various e-commerce platforms. For instance, the research conducted by ehandel.com shows that the average prices of specific electronic goods differ from one another depending on the seller’s country of origin. Thus, thanks to Idealo consumers can find the best price currently on the market, and save their money and time.

The platform guarantees data accuracy due to a combination of screen scraping websites along with CSV files. That creates a unique and reliable database, supported by an automated matching system and a large number of content curators behind it. 

Find out more: Where to check prices of electronics products? Amazon, Google Shopping, and Idealo analysis.


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Why should you sell on Idealo?

Recently, the competition between e-commerce platforms is incredibly fierce. Both Amazon and Google Shopping have their pros and cons. However, when it comes to Idealo we should definitely take the below benefits under consideration:

  • User-friendly engine – even the most profitable or advanced e-commerce provider will not help you succeed when your biggest worry is how to manage your account. With Idealo you don’t need to worry about the complicated panel – everything is clear and just one click away.
  • Developed filtering and ranking sections – both features will help you not only to find a product but also to make a proper decision based on other consumers’ reliable opinions.
  • No listing fees – which enhances a fair-play competition between vendors.
  • Climate Neutral policy – increasing sales volume is important, but not at the cost of the natural environment. At Idealo sustainability plays a key role in their business approach. 


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We monitor your competitors’ prices

Idealo Price Monitoring

Even though Idealo is a user-friendly e-commerce platform, you shouldn’t forget that price monitoring is crucial in becoming a successful e-seller. 

On Idealo vendors have a few possibilities to follow the price changes. One of them is a tracking performance pixel. Additionally, these pixels also give the vendor a full customer history of activity which may be helpful e.g. to improve pricing strategy in the future.

To improve sales volume as well as keep an eye on competitors, we also highly recommend using modern monitoring automation tools, such as Dealavo. It is a platform that uses technically advanced algorithms to enable comparing prices of products from the websites chosen by the customer. The data gathered by the tool is then presented in the form of clear, readymade reports that are updated even every 15 minutes.

This way, you can get a complete view of the European e-commerce market, without having to check hundreds of websites or product sites manually. 


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Idealo Price Automation

Undoubtedly, one of the principal tools you should use when monitoring prices on Idealo is dynamic pricing. Dealavo allows you not only to track prices but also to adapt them automatically to the conditions of the market based on the predefined rules. In this situation, when the price of the competition drops, your offer will be immediately adapted to the price change. In this way, your e-shop can keep the competitive advantage without any additional effort, and you can easily control margins and, as a result, increase your profits.


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Dealavo & Idealo – API integration for e-commerce retailers

Dealavo price monitoring tool can be easily integrated with Idealo through our API. API documentation is available after logging into the “Files” section. You can also get access to all the data through the links that we share. The first contains up-to-date information from the market and the second – is an optimized product feed.

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What are the major functionalities of Dealavo for Idealo shop owners?

Firstly, you will understand the market – its volume, dynamics, and key players.
Secondly, by the instant reaction to the price change, you will increase your competitive strength.
We will recommend you the best price for your product.
Also, we will explain the source of your income changes.
Furthermore, you will be able to spot price wars beginnings on the market.
All provided data may be easily analyzed, which will save you money and time.

What sites can be monitored with the Dealavo Price Tracking Software?

We can track any site you want.

Price comparison websites, marketplaces or even specific sites like Amazon or your competitors’ sites. Our price tracking platform can successfully monitor all of them

Which countries can be monitored with Dealavo?

With Dealavo Pricing Tool Software we can track prices in any country you ask us for.

How often the system can update the prices in my shop according to the price rules?

Thanks to the Dynamic Pricing platform and all the collected data, our algorithm can recommend a price that will attract the client, as well as guarantee you optimal profits. The system update may occur even a few times a day.

What does Dealavo use to monitor prices?

Dealavo Price Tracking Tool monitors prices using many methods. The main factors allowing price tracking are names of products, EAN codes, GTIN codes, ASIN codes and many more.

The usage of a variety of tracking tools allows Dealavo to track prices as accurately as possible.

Does Dealavo monitor different sizes of products?

Yes, Dealavo Pricing Tool allows businesses to track different-sized products.

We ensure a successful cooperation

  • Kasia, Customer Success Manager Kasia, Customer Success Manager
    I believe that better relations with clients equal a greater success for both sides. It’s very satisfying when I can help a client to maximize his values with Dealavo and achieve his long-term goals.
  • Ola, Customer Success Ola, Customer Success
    When it comes to contact with clients, the crucial part is kindness and an individual approach – an attempt to build a strong business relationship based on the client’s needs. At Dealavo we care for our clients success, that is why we do our best to make their work easier, by providing accurate data to simplify decision making process.
  • Kasia, Customer Success Kasia, Customer Success
    In my job with clients, the most important factors are good relations and trust so I can show them the actual benefits of the cooperation. It’s hugely satisfying to implement solutions together and assist the clients with their daily work as well as their business development. It’s amazing to watch them growing.
  • Monika, Customer Success Monika, Customer Success
    The favorite part of my job is contact with people. It’s satisfying to help the clients and meet their needs. I enjoy being the client’s “voice” at Dealavo and taking care of the constant growth of our product. Happy client = happy me 🙂

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