Product matching in the context of e-commerce refers to the process of identifying and linking identical or similar products across different online stores or platforms, even if they are described or categorized differently. This process is essential for price comparison, competitive analysis, inventory management, and ensuring that consumers see accurate product information regardless of the...
Author: Paweł Kijko
Premium pricing in e-commerce: Key strategies and examples
Category: Pricing strategies
It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:...
Competitive Price Analysis (E-commerce World Guide)
Category: Pricing strategies
Competitor analysis is a key process in e-commerce, allowing you to better understand how you are positioned in the market in terms of pricing and to assess the strength and influence of other players in the market. Such an exercise enables you to identify your pricing strategy and potential areas where you can improve your...
Competition pricing as a basis for stable e-commerce business development
Category: Pricing strategies
Monitoring your competitors’ prices is one of the most crucial aspects of successful e-commerce business. After all, no shop operates in a vacuum. If your prices don’t encourage people to buy, customers will skip to your competitor’s offer. With a view to improving price strategy, we present to you a guide that show the value...
The Importance of ERP Integration for E-Commerce Businesses
Category: E-commerce
One of the key strategies to achieve high degree of efficiency and accuracy in e-commerce business is to integrate one’s e-commerce platform with an Enterprise Resource Planning (ERP) system. But what exactly does ERP integration entail, and why is it so vital for e-commerce businesses? Let’s dive into the main concepts of ERP integration from...
Everything you need to know about Google Shopping [comprehensive guide 2024]
Category: E-commerce
Nowadays, your own sales channel is not enough; you should strive to be present with your e-commerce offer in several places, especially if you want to grow and attract new traffic. By far, one of the most important places you should consider is Google Shopping. This service allows you to display and promote your products...
Experimenting with price: 7 strategies for increasing sales
Category: Pricing strategies
Price plays a crucial role for most customers when they select an online shop. As an online store owner you have an opportunity to conduct various price experiments. In many cases, the good approach is getting for advanced automation tools. In the following article, we will delve into how you can leverage price experimentation to...
10 Best Price Monitoring Tools for Ecommerce
Category: E-commerce marketing
In order to stay on track for success, you should track the pricing and offerings of competitors. The best way to achieve that is to automate this process using price tracking tools. This article presents an overview of the best online price monitoring tools available and outlines the features that make them so useful. Why...
Price Index Formula – calculation of key indicator for price monitoring
Category: Pricing strategies
Are you looking for the strategies to increase sales in your e-commerce business? One way you can try is to monitor prices over the time and draw the thoughtful conclusions. One important concept in price analysis is Price Index Formula. If you want to know, how to get advantage of this formula, this article provides...
Pricing Strategies: How to Scale and Grow Without Losing Profit (Guide)
Category: Pricing strategies
E-commerce is a highly competitive sector. Customers have millions of products to choose from, thousands of online stores offer them, and oftentimes, even a small change in the product’s price can decide whether you will close the deal or not. Naturally, online stores have many different ways of growing their business, especially marketing-related ones. But...
