Dealavo Blog

Author: Anna Skorupa

Price management in the EU – legal perspective for brands and e-shops, part 2

Smart price management is a long and complicated process intended to increase profit and build the brand. However, at almost every stage of this process, companies may be accused of undertaking illegal activities aimed at restricting competition. That is why we need specific knowledge that will help us to distinguish illegal practices from perfectly legitimate...

About the importance of the right “One Retail” Strategy

The post was written in collaboration with our Partner – Gap intelligence The traditional retail channel was massively impacted by Covid-19. Shopper frequency immediately dropped in stores, but this bad news should come as no surprise noting the global nature of the pandemic. However, many merchants are reporting interesting facts that can be taken as...

When the price is a problem… use price monitoring and retargeting!

  If you run e-commerce, you surely know a pleasant feeling that accompanies you when you see orders coming in. Your work is important and effective because you offer your customers what they need. The income is also satisfying. Sometimes, however, everyone who sells online also experiences emotions from the opposite extreme. In-store traffic continues,...

Dealavo solidifies partnership with gap intelligence

Service includes online price capture and promotion tracking DÜSSELDORF – August 18th, 2020 – gap intelligence, a values-led market research firm focused on information technology, consumer electronics, telecommunication and home appliance industries, announced the company’s collaboration with Dealavo.   Earlier this year, gap intelligence expanded its advertising monitoring services to Germany. Through its partnership with...

How did our client increase turnover by 12% and margin by 2,5 pp in two months?

  The e-commerce industry is very competitive – every online store wants to sell more and to more loyal customers. With such conditions, many companies believe that increasing margins, and therefore prices, may lead to an outflow of customers, and therefore a final reduction in turnover. Inexperienced shops are ready to aggressively lower the price...

Recommendation algorithms in the eCommerce service

  The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....

SEO guide for e-Commerce

The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries.   What is SEO? SEO is...

Online promotion monitoring – save your time thanks to automation

Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...