Prisync vs Dealavo: Take a closer look at the differences and decide
- 13 January 2022
Table of Contents
Price tracking software is a crucial tool in today’s e-commerce world. The better data about your products’ price you have, the more ahead of your competitors you are.
If you are looking for a Prisync alternative, you’ve come to the right place.
In this complex article, we will provide you with all the information needed, such as features, costs, implementation and many more factors, so that you can easily decide what tool would fit better for your company.
Dynamic or static pricing?
That’s a very important question that a business owner has to ask himself when it comes to setting a price strategy.
Static pricing is a traditional model in which a product’s price is fixed and has to stay the same even if market trends and competitive prices are fluctuating. It’s good to choose this strategy as a manufacturer since it gives the opportunity to establish one price for every customer on any given terms.
On the other hand, dynamic pricing is a model that gives the opportunity to change products’ prices multiple times, as soon as a product’s price starts to fluctuate due to competitors’ moves or demand changes. This strategy is widely used in the e-commerce sector. Changing a product’s price might be vital when it comes to adapting to new market trends or just staying ahead of the competition.
The more accurate the new price is, the more likely clients’ attention will be drawn to it. What’s the outcome? More revenue may be created – as simple as that. That’s why dynamic pricing has gained so much popularity over the last few years in e-commerce.
Repricing is the best way to efficiently stick with the implementation of a given pricing policy.
Both Prisync and Dealavo enable their clients to monitor, set, and develop new prices, based on accurate data about competitors’ actions, demand, and supply changes.
What’s easier to use – Prisync or Dealavo?
We have to admit that ease of use is probably the main factor that differentiates effective software from the one that is simply too complicated to use.
Secondly, when it comes to price tracking software, it is essential to differentiate a company’s primary goals. If a tool is well-matched with a company, it’s naturally easier to use.
That said, the choice of e-commerce tool depends on features that are crucial for a given brand. For some firms, accurately tracking competitors’ prices is the main focus, while for others it may be getting all the possible data as soon as possible.
Prisync is a very handy tool created mainly for online shops, while Dealavo focuses not only on online shops but also on marketplaces, and price comparison websites.
Dealavo’s twofold structure (divided into brands and e-shops) allows it to meet the company’s profile and main needs.
As stated before, Dealavo is an easy-to-use price tracking software that can be used in a very wide spectrum of businesses, gathering tons of data from different e-commerce channels and presenting it in the most convenient way.
It’s not only useful in the everyday price tracking process but also while planning long-term pricing or distribution strategy.
Dealavo as a Prisync alternative – essential features
Regarding Prisync’s alternative, Dealavo would fit in well in almost every e-commerce business possible, because of its universal purpose and features that competitors don’t necessarily have.
Dealavo compared to Prisync stands out with features like:
That’s a clutch functionality as it lets monitor banners being shown in regard to other companies’ ones.
Not only does it allow monitoring competition banners but also comparing them over time so that it’s much easier to plan promotion calendars.
Banner Monitoring also allows clients to verify if their trade terms are fulfilled by their partners.
Customized reports enable checking statistics that a given product has on the market. One of them is getting to know how saturated the market is with one’s products compared to competitor’s equivalents.
Top tier data quality
It’s important to product match assortment not only based on EAN codes, product names or URLs.
Dealavo also uses auto-matches with advanced algorithms that are then being double-checked by the Quality Assurance Team. What’s even more convenient – Dealavo lets its clients edit the auto-matches whenever they disagree with them.
Data itself is delivered in:
- Excel form
- e-mail alerts
Open API and Product Variants Distinctions in the cheapest (109 EUR) version – allows clients to use vital functionalities and link their software with the platform.
That’s where Prisync is getting left behind – it doesn’t have the Banner Monitoring option and doesn’t provide clients with customized reports.
It enables product matching based only on EAN codes, product names and URLs. In that case, matching may not always be so accurate and well-paired with clients’ needs.
On top of that, Prisync doesn’t provide an open API which buries clients’ opportunity to integrate their software with the tool.
Prisync and Dealavo – advanced features comparison.
When you are running a complex e-commerce store or brand, there’s one thing that’s undeniably key.
It’s a range of advanced features you can use, that will get you ahead of your competition. The more personalized options you can add to your online shop, the better you can communicate with your clients. Sounds right?
Here are the data presentation featured compared across both tools:
As shown, both software presents gathered data really well, but Dealavo comes out on top with the Open API interface, which is key when clients want to adjust the tool to their own software.
Machine Learning Component
Let’s dig deeper. Another feature that distinguishes Dealavo from Prisync is the Machine Learning component. It’s simply an artificial intelligence module that learns on given data, identifies patterns and adapts prices and pricing strategies for sales growth.
The Machine Learning component is a key factor when it comes to setting dynamic pricing strategies and campaigns. Moreover, it also learns from companies’ historical decisions and the results they’ve had.
Price updates every 15 minutes
Dealavo allows up to 15 minutes of price updates – with that frequency of price improvements, it’s easy to always stay ahead of your competitors. With updates every 4 hours, Prisync is getting left behind as it’s another key feature when it comes to dynamic pricing.
SLA – up to 99%
A high percentage of Service-level agreements is certainly a must-have when it comes to the quality of data gathered by software. Dealavo can provide up to 99% SLA standards as it’s undeniably one of the highest scores in the price monitoring tools industry.