Best Price Tracking Excel Templates for E-shops

A price comparison template is something that everyone may benefit from. It’s helpful both when you look for the best price of a given product online or you run an e-commerce store and you want to compare your competitors’ prices. Excel Price Tracking Template might be a great way to clearly report all the relevant data. It will surely help you make some crucial business decisions.

In this article we will provide you with the best Excel Templates for your e-store, so you can make easy comparisons between different suppliers, shops or vendors.

Let’s get started!

Different Types of Best Excel Templates

We will focus mainly on Excel Templates that allow you to accurately Price Track your competitors, but we also want to show you how many types of templates are available for any aspect of daily operational work.

Note: If you’re interested only in Price Tracking Templates skip to the next part.

Let’s go through some of the most effective types of Excel Templates you may consider getting familiar with in order to help out your business:

  • Sales Pipeline and Forecasting Templates

Tools that will help you with sales pipelines and forecasting your future sales, as well as controlling sales funnels.

  • Sales Outreach and Email Templates

You can track your overall Sales Outreach with these tools. It might be your cold e-mail strategy or many other aspects.

  • Sales Activity Tracking Templates

Tools that help you with your Sales Calls calendar planning, daily “attacks” strategies and so on.

  • Sales Management and Performance Templates

Tools that will enhance your Management Performance in terms of overall improvement, calculating personal performance and 1-on-1 coaching.

  • Sales Compensation Templates

These templates may help you with building or re-building a Sales Compensation Plan from scratch

Now you know what are the top used and most effective business-connected templates. In the following part, we will focus specifically on The Price Tracking Excel Templates.

Price Tracking Excel Templates for Your E-Store

First of all, let’s define the Price Tracking Excel Template. What is it and who can benefit from using it? 

Price Tracking Excel Template is simply an Excel ready-to-use pattern with pre-defined rows and columns. These templates often automatically calculate important figures based on the variables you put in the right cells. They are all simple to use, printable, and fully customizable whether you want to use them privately or as a business owner or manager.

Different types of Price Related Templates

There are many types of Excel Templates we can use as business owners.

Get familiar with them and decide for yourself which may fit your company the best!

Competitor Price Analysis Template

Competitor Price Analysis Template

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The competitor Price Analysis Template is something you just can’t miss. This simple yet powerful tool will handle all the basic competitor analysis by comparing different competition products with your own. The template itself consists of columns for low, high and average prices so you’ll never miss out on any opportunity and you’ll also be able to clearly see possible threads.

You can also customise it by adding columns of your choice such as taxes, shipping and products’ ID numbers.

That template is without a doubt a must-have in your competition tracking strategy plan. It just makes it much easier for you to set new goals and overcome your business’ obstacles.

Competitor Price Analysis Template

Construction Cost Comparison Template

Construction Cost Comparison Template

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The Template allows you to compare bids from different contractors and subcontractors in order to rank them accordingly and choose the best one. You can do it by recognizing their construction financing options, qualifications, bid amounts, and other details.

The most important column in this template is the “Ranking” column which shows you which bidder is the most competitive and stands out from other ones.

Construction Cost Comparison Template

Product Feature Comparison Template

Product Feature Comparison

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The Product Feature Template is another key tool to create a visual layout of products’ features. You can easily compare different products based on their key characteristics.
The tool is a great solution both for business and personal use as it lets both sides make key decisions about similar products and make up their minds. For a business owner, it’s vital to see how the products stand out from the rest of the market. For a customer, it’s a template that shows exactly what value each brand’s articles have.

How to Accurately Track Your Competitors’ Prices with Google Sheets

In this section, we will shortly show you how you can easily track your competitors’ prices with Google Sheets.

First, let’s look at things you can do with the Google Spreadsheet tool:

  • View products listed on your competitor’s online store that you don’t have
  • Compare product prices per category
  • Remove the colour code letters from given product names
  • See which competitor’s products contain specific, valuable keywords

2 Google Sheets Functions to Accurately Track Your Competition

Google sheets is another great way to monitor your competitors. With the tool, you can track their prices, and devour data directly from websites, CSV files and many more.


The Google Sheets ImportDATA function will pull in all the information you need from a TSV or CSV file. This is useful for absorbing data directly from particular web tools or services.

The Sheets IMPORTDATA function has just one required parameter.

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As you can see it’s a very simple function. All you need to do is insert the following text in a cell:


Google Sheets will ask you to put the site’s URL into the space between the quotation marks. After you put it, just click Enter and the data will be pulled from the site.


The IMPORTXML function requires two parameters.

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All you need to do in the “Import” part is to create 3 columns with headers like “Product ID/Name”, “Product Price” and “URL”.

The ImportXML function needs two parameters as shown above. It’s the URL and the XPath query.

To apply this function, go to the Google Sheets field and type the “=” sign. Then type the function (IMPORTXML). In the parameters section implement the URL that you want to import data from. It should be your competitors’ exact website URL from which you want to get the intel.

Next step: The “xpath” parameter.

The xpath is nothing else but XML path language – querying language used to select nodes within the data.

The first part of it – with the two slashes (//) – tells the tool to search through the document until it finds the variable we put after them.

So you want to put exactly what you want Sheets to find after the slashes.

If you want it to find the headline of the product – “Smart Speaker” in the example below – highlight it and use the “Inspect Element” HTML option to enter the browser’s developer tool. It will automatically open and highlight the element (node) you need to put after the slashes we talked about earlier.

Elevet : Electronics Super Store PrestaShop Theme

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For this particular example it will look like this:

//h1[contains(@itemprop, ‘Smart Speaker’)]

All you need to do is to put it after the “;” sign in our ImportXML function so it will look like this:

=IMPORTXML(“URL”;”//h1[contains(@itemprop, ‘Smart Speaker’)]”)


Repeat this process for each product that you want to monitor and you’re good to go!

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There are many templates that can significantly help you track your competitor’s prices and other activities. We hope that with the examples that we’ve presented in this article you will now be able to use them to your advantage and outrun your competition!

If you have any questions on the way, feel free to contact us.