Top Online Marketplaces by Countries

As an entrepreneur who wants to enter foreign markets, the first thing you should do is to get to know them as good as possible. It’s you after all that will have to face native competition which might get really difficult without deep market expertise.

With this complex overview of popular marketplaces, price comparison websites and online shops, we will provide you with all the data on what you should particularly focus on. Knowing that you can easily estimate what result you may get entering specific markets.

But let’s start with Video where we will provide you the information on what the marketplace is, and we will show you the top 10 best and largest marketplaces worldwide.

Ok, so we know what are top 10 marketplaces, but we further analyse the most popular sites and platforms in every part of the world. In the Contents part, you can find every covered country so you can just pick whatever interests you the most and move on straight to the point. Let’s start our extensive list with Europe:

Contents

Eastern Europe and Russia

It is estimated that more than 46% of internet users shop online in Eastern Europe. Therefore, the e-commerce market in this region has great capacity and should be considered when thinking about expansion.

ESTONIA

Marketplace

  1. ASTRI

The biggest online shopping mall in Estonia with physical stores. The platform sells more than 300 thousand products from over 400 online shops. The offer is wide – it includes consumer electronics, car accessories, home articles, FMCG and more.

Price comparison websites

  1. HINNAVAATLUS

The biggest price monitoring platform in Estonia. It is visited by an average of 250,000 unique users per month. The platform is a leader in the sale of electronic goods.

Online shops

  1. 1A

An online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. EURONICS

 An international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. EXPERT

 It’s an online shop with physical stores. It is ranked fourth in Europe in terms of sales of consumer electronics products. It operates in more than 20 countries, offering products of famous brands.

  1. ONFF 

An online shop specialising in selling consumer electronics products and AGD.

LATVIA

Price comparison websites

  1. KURPIRKT

A price comparison website offering products from various online shops in Latvia. You can find there more than 12,5 million products from more than 1200 Latvian online shops.

  1. SALIDZINI

 A search engine and price comparison website that specialises in electronic goods.

Online shops

  1. 1A

It’s an online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. 220

An e-market in which you can find products from almost all industries. The store sells furniture, car accessories and even books.

  1. EURONICS

An international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. KSENUKAI

One of the biggest online shops with physical stores all over Latvia. It offers varied products, including clothing and cosmetic products.

  1. RDVEIKALS

A web store offering a wide range of products from the consumer electronics industry.

LITHUANIA

Price comparison websites

  1. KAINA24

A price comparison website where you can find information about more than 300 shops and 2 million products. Product categories include consumer electronics, household goods, FMCG and more.

Online shops

  1. 1A

An online shop offering a wide range of IT products, clothes and household goods. The products are distributed to almost every Baltic country. A large e-market where you can find almost anything.

  1. EURONICS

It’s an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. SENUKAI

It’s a multi-branch online store, operating stationery as well. It specializes in the electronics industry.

BELARUS

Price comparison websites

  1. GOOGLE SHOPPING

It shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

Online shops

  1. 21VEK

An online market with a wide range of products.

  1. AMD

It’s an online shop specializing in electronic goods and AGD. It offers clothing, car accessories, and cosmetics as well.

  1. SVYAZNOY

It’s a platform offering a wide range of modern electronic devices and tickets to sports events and concerts. It also provides financial and payment services. Since 2010, it has been a platform where you can repay your bank loan, purchase insurance or buy plane or lottery tickets and many other products sought after by the market.

UKRAINE

Price comparison websites

  1. GOOGLE SHOPPING

It shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

Online shops

  1. EURONICS

An international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. ITMARKET

It’s an e-market managed by a Ukrainian mobile network operator. It sells products and services (smartphones, modems, starter kits) and goods from AliExpress.

  1. ROZETKA

A platform that sells just about everything. It is the biggest online shop in Ukraine and Russia. It has been operating for fourteen years, earning the trust of its customers.

  1. OZON

An online shop offering consumer electronics products and other goods. Ozon has about 8 million regular customers. 64 million visits per month and more than 11 thousand sellers. The sellers can ship their products directly to Russian buyers and get paid directly in US dollars or euros. The platform offers support for speakers of English.

RUSSIA

Marketplace

  1. FRUUGO

An international platform that offers products from various industries in 46 countries. The platform has an algorithm that translates the product offer into 28 languages.

  1. OZON

An online shop offering consumer electronics products and other goods. Ozon has about 8 million regular customers. 64 million visits per month and more than 11 thousand sellers. The sellers can ship their products directly to Russian buyers and get paid directly in US dollars or euros. The platform offers support for speakers of English.

  1. TIU

ARussian e-market where more than 13 thousand online entrepreneurs sell more than 33 million goods and services. It offers a wide range of products – from flowers to car parts.

  1. YANDEX

A platform which was created to compare prices. Over time, it has evolved into a marketplace, making it possible to shop inside the system. Yandex offers more than 100 million products and services from more than 20,000 retailers in various industries.

Price comparison websites

  1. E-KATALOG

 It’s a price comparison website. The platform offers descriptions and reviews of electronics, household appliances and many others.

  1. GOOGLE SHOPPING

It shows customized offers of products directly from the search engine level. They are imported from online stores that use Google Ads.

  1. KELKOO

A product search engine and a price comparison website that connects sellers with customers. The platform also operates in large European countries.

  1. MAGAZILLA

It’s the biggest catalogue of product descriptions and prices of household goods, consumer electronics products, computers and more. It does not sell any products, but provides price comparisons and information about product availability.

  1. PRICEOK

One of the biggest price comparison websites in Russia. Around 200 thousand visitors per day, more than 3 million offers.

  1. PRICE

It’s another price comparison website. It provides an analysis of 23 million products from 6 thousand different shops.

Online shops

  1. ELEX

A platform that specialises in the sale of household equipment and consumer electronics products.

  1. EURONICS

An international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers. It specializes in consumer electronics, audio and photo equipment.

  1. HOLODILNIK

It’s a Russian online shop that sells household equipment in the country and abroad.

  1. ROZETKA

A platform that sells just about everything. It is the biggest online shop in Ukraine and Russia. It has been operating for fourteen years, earning the trust of its customers.

  1. TECHNOPARK

An online shop and one of the leaders in household equipment trading.

  1. SVYAZNOY

It’s a platform offering a wide range of modern electronic devices and tickets to sports events and concerts. It also provides financial and payment services. Since 2010, it has been a platform where you can repay your bank loan, purchase insurance or buy plane or lottery tickets and many other products sought after by the market.

  1. RBT

RBT Company LLC is a wholesale buyer and seller of electronic, television and radio products and services. The company has many physical stores, offering franchise opportunities to sellers in numerous Russian cities.

As you can see there are many platforms in Eastern Europe and Russia that have great potential and are pretty easy to use. Is this part any good for your business? If not, let’s move on to the next area which is…

Central Europe

The region of Central Europe, including Poland, Slovakia, the Czech Republic and Hungary, grows even faster than Easter Europe when it comes to e-GDP. The percentage of internet users that shop online in this region is growing fast every year and it’s more than 75% today. It all makes Central Europe a very good area while considering foreign expansion.

POLAND

Marketplace

  1. ALLANI

A website that belongs to the Domodi Group. It is a modern clothing e-market that attracts fashion enthusiasts. The platform does not sell the goods directly but redirects customers to the landing page of the shop.

  1. ALIGATO

It is a relatively small marketplace that belongs to a UK company. The platform is still growing and, for now, it offers a range of products from different categories.

  1. ALLEGRO

The biggest e-commerce platform in Poland. It has been selling products from almost every category for 21 years. It is the biggest marketplace, and it can also be used to compare product prices. You can read more in our article How will the new API of Allegro affect the availability of analytical data?

  1. ARENA

It is a modern and rapidly developing e-commerce platform in the Polish market. It specialises, among others, in the sale of household goods, consumer electronics products, books and cosmetics.

  1. CARREFOUR

Carrefour Polska is a chain store with physical shops that sells products from different categories. It cooperates with more than 900 shops, offering products and banking and payment services.

  1. CHH

It is an e-commerce platform for wholesale trade. It enables you to buy goods from different suppliers in one place. The platform provides commercial space for manufacturers who do not have their own websites.

  1. DOMODI

A website that belongs to the Domodi Group. It is a modern clothing e-market that attracts fashion enthusiasts. The platform does not sell the goods directly but redirects customers to the landing page of the shop.

  1. EBAY

The website is an international selling platform. It offers a wide range of products from different categories.

  1. EMPIK

It is an online shop that started out as a bookshop. Now, it has become a marketplace. The platform has more than 55 million users and 2.5 million visits to the website per day. Empik sells its products online and in physical stores. It offers 2.5 million products.

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. FUNPRICE

It is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. HOMEBOOK

Homebook is a website that belongs to the Domodi Group. It is a modern e-market that attracts enthusiasts and specialists from the area of interior design. The platform does not sell the goods directly but redirects customers to the landing page of the shop.

  1. MERCATEO

Mercateo is a platform where you can find different manufacturers of electronic goods. It enables you to buy products from different suppliers in one place.

  1. MORELE

It is a modern online platform that specialises in the sale of consumer electronics products.

  1. PATYNA

The platform specialises in interior design. It has a wide range of unique furniture and home accessories and decor. It is the biggest online furniture shop that sells products from different manufacturers.

  1. SHOWROOM

It is an exclusive fashion boutique. It offers branded clothes from both recognised and emerging designers.

  1. SPARTOO

Spartoo is a French platform that sells branded products from all over Europe. It offers clothes for women and men, shoes and leather accessories.

Price comparison websites

  1. CENEO

Ceneo is the most popular price comparison website in Poland. The platform gathers product opinions and reviews. It is still growing, and, currently, it presents products from more than 18 thousand online shops. It enables you to buy products directly by using the “buy now” button and it also redirects you to the landing page of the online shop.

  1. ELLE

A fashion website where you can compare prices of products from famous designers. The platform does not sell products directly, it redirects you to the website of its partner shop.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. NOKAUT

The platform is a Polish price comparison website for electronic equipment, household goods and clothing.

  1. OKAZJE INFO

It is a search engine and a price comparison website. The platform displays 10 million products from online and physical shops and retail chains. It also provides access to discounts, rebates, promotions and sales.

  1. RADAR WP

It is a price comparison website that allows you to monitor promotions and sales on the Polish market. The platform does not sell products directly, it redirects you to the website of the online shop.

  1. SKĄPIEC

Skąpiec is a platform where you can compare prices of computer, electronic, fashion and household products. It also allows to compare the delivery options and to provide information on the availability of a particular product. The platform also gathers opinions about the products.

  1. SKLEPY24

It is a catalogue of online shops that allows you to compare product offers and gathers opinions about the products.

Online shops

  1. KOMPUTRONIK

It is a Polish chain of stores that offers computers, consumer electronics and household and electronic goods.

  1. MALL

It is a platform that belongs to the most prominent e-commerce Group in Central and Eastern Europe. Mall offers more than 900 thousand products from, among others, FMCG, fashion, children and animal sectors. The Mall Group also sells financial and television services.

  1. NEO NET

It is an online shop specialising in selling computer, electronic and household goods.

  1. MEDIA MARKT

One of the biggest online shops on the Polish market that offers computer equipment and home and consumer electronics products.

  1. OLLE OLLE

It is an online shop specialising in selling consumer electronics products. It also offers household equipment and home accessories.

  1. RTV EURO AGD

It is a Polish online shop that sells electronic and household goods. The platform gathers product opinions.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many partner brands, shipping them all over Europe.

  1. X-COM

It is an online shop with physical stores. It is the largest player in the Polish electronic market.

CZECH REPUBLIC

Marketplace

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. HEUREKA

It is an international platform for independent retailers of electronic goods across Europe. It specialises in the sale of consumer electronics products, audio and photo equipment.

  1. SPARTOO

Spartoo is a French platform that sells branded products from all over Europe. It offers clothes for women and men, shoes and leather accessories.

  1. ZBOZI

It is a Czech price comparison website that allows you to search for products from different categories and compare their prices.

Online shops

  1. ALZA

It is an online department store. One of the sales leaders in Central and Eastern Europe.

  1. DATART

Datart is an online shop with consumer electronics goods. It has many physical stores in the Czech Republic.

  1. ELECTROWORD

The Electroworld platform is a leading online seller in the Czech Republic. It specialises in consumer electronics products.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

The biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. MIRONET

One of the biggest online shops in the Czech Republic, offering electronic products and services.

  1. MALL

It is a platform that belongs to the biggest e-commerce Group in Central and Eastern Europe. Mall offers more than 900 thousand products from, among others, FMCG, fashion, children and animal sectors. The Mall Group also sells financial and television services.

  1. OKAY

An online shop that offers products from different categories (including furniture and electrical appliances). The platform has many physical stores. It also operates in the stone industry.

  1. ORIGINALKY

It is an online shop specialising in selling consumer electronics and household products.

  1. TSBOHEMIA

A shop that sells computer equipment, electronic and household goods and many more.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many partner brands, shipping them all over Europe.

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SLOVAKIA

Marketplace

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. SPARTOO

Spartoo is a French platform that sells branded products from all over Europe. It offers clothes for women and men, shoes and leather accessories.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service. In the testing phase.

  1. NAJNAKUP

Najnakup is the second biggest price comparison website on the Slovak market. It allows you to compare products from many different categories.

  1. PRICEMANIA

An online platform that compares product offers and gathers customer opinions.

  1. GLAMI

A platform that promotes fashion products. It allows you to search for products and compare their prices.

  1. FLAVI

The platform is a price comparison website for furniture products and household accessories.

  1. BIANO

A price comparison website for household goods. It operates in five countries. It gathers interior design enthusiasts.

Online shops

  1. ALZA

It is an online department store. One of the sales leaders in Central and Eastern Europe.

  1. DATART

Datart is an online shop with consumer electronics goods.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. HEUREKA

It is an international platform for independent retailers of electronic goods across Europe. It specialises in the sale of consumer electronics products, audio and photo equipment.

  1. MALL

It is a platform that belongs to the most prominent e-commerce Group in Central and Eastern Europe. Mall offers more than 900 thousand products from, among others, FMCG, fashion, children and animal sectors. The Mall Group also sells financial and television services.

  1. NAY

Nay is one of the biggest online shops in Slovakia. It belongs to the Expert Group. It specialises in the sale of consumer electronics products and household equipment and goods.

HUNGARY

Marketplace

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. SPARTOO

Spartoo is a French platform that sells branded products from all over Europe. It offers clothes for women and men, shoes and leather accessories.

Price comparison websites

  1. AGREP

It is a multi-category price comparison website with a wide range of products. There are more than 2 thousand sellers operating on the platform.

  1. ARPORTAL

A platform that compares the prices of fashion products.

  1. ARUKERESO

The website operates in the Hungarian, Bulgarian and Romanian markets. Online shopping guide and price comparison engine for about 20 million products.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. OLCSOBBAT

It is the biggest price and product comparison website in Hungary. The platform offers about a million products from more than 5 thousand online shops.

Online shops

  1. 220VOLT

It is a Hungarian online shop specialising in selling consumer electronics and photo products.

  1. ALZA

It is an online department store. One of the sales leaders in Central and Eastern Europe.

  1. AQUA

Aqua is another website that specialises in the sale of consumer electronics products.

  1. EMAG

It is an online shop that offers different electronic goods, household equipment, food products and many more. The platform has 6 million visits.

  1. EDIGITAL

It is an online shop that offers a wide range of consumer electronics and household products.

  1. EXPERT

The biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. IPON

It is the biggest online shop specialising in selling consumer electronics and photo products.

  1. MALL

It is a platform that belongs to the most prominent e-commerce Group in Central and Eastern Europe. Mall offers more than 900 thousand products from, among others, FMCG, fashion, children and animal sectors. The Mall Group also sells financial and television services.

  1. MEDIA MARKT

An online shop that offers computer equipment and home and consumer electronics products.

As you can see there are many online platforms, brands and shops in the Central Europe area and a lot of them gather millions of users every year. Although countries in Central Europe aren’t necessarily the richest in Europe, their e-commerce is growing fast. For example, in actual figures for 2021, Middle Europe traded €70 billion euros, while Eastern Europe traded only €14 billion euros.

But if you are still not satisfied with provided statistics and data, look at how saturated the e-commerce market is in Western Europe…

Western Europe

Western Europe is an area with the fastest growing e-commerce industry. In comparison, Eastern Europe’s B2C e-commerce turnover is 2% while Western Europe has turnover at an outstanding level of 63% at constantly keeps it above 60% in recent years.

NETHERLANDS

Marketplace

  1. EBAY

Ebay is an international platform that sells a wide range of products from different categories. On the website, you can observe the prices of foreign manufacturers who deliver their products to the Dutch market.

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. OTTO

An online platform that belongs to the German Otto Group. It is the biggest competitor of Amazon in the Netherlands. It has physical stores and sells products from different categories – from clothes through furniture to computer equipment.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. BESLIST

The biggest price comparison website in the Netherlands. It offers more than 25 million products. On Beslist you can compare not only the prices of the products but also the delivery periods.

  1. HARDWARE

It is a platform where you can compare products and prices of electronic goods. Hardware gathers customer opinions and publishes a magazine about what is new in the electronic equipment sector.

  1. VERGELIJK

A website where you can compare more than 4 million products from almost every category. The platform also gathers customer opinions.

Online shops

  1. ALTERNATE

An online shop that offers a wide range of IT equipment, computers, laptops and consumer electronics products.

  1. BCC

An online platform that has the highest sales of consumer electronics products and computers in the Netherlands. The shop also offers household equipment and other home accessories. BCC belongs to the Fnac Darty Group.

  1. BOL

One of the most famous online shops in the Netherlands. The development of Bol is often compared to Amazon. The shop has a wide range of products, from toys to consumer electronics products and clothes.

  1. CONRAD

An online shop that specialises in the sale of technical devices, health and safety products and electronic construction devices.

  1. COOLBLUE

This online shop started as a student company, and now it is the most recognisable shop with consumer electronics products and computer equipment on the Dutch market. Coolblue has physical stores and is developing its own delivery system and technical support service.

  1. ELECTROWORLD

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products from famous brands.

  1. FONQ

An online shop that operates in the e-commerce market in the area of furniture. It specialises in the sale of home accessories, furniture and decorations.

  1. MEDIA MARKT

Another chain of online shops on the European market that offers electronic goods, computer equipment and consumer electronics products.

  1. WEHKAMP

The company started as an online shop with bed mattresses. Today, Wehkamp is an innovative shopping platform that offers goods from almost every category.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

BELGIUM

Marketplace

  1. EBAY

Ebay is an international platform that sells a wide range of products from different categories. On the website, you can observe the prices of foreign manufacturers who deliver their products to other countries.

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Price comparison websites 

  1. BESLIST

A price comparison website which offers more than 25 million products. On Beslist you can compare not only the prices of the products but also the delivery periods.

  1. COMPARER

Price and product comparison website. The platform also allows you to observe delivery periods and shipment costs.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. HARDWARE

It is a platform where you can compare products and prices of electronic goods. Hardware gathers customer opinions and publishes a magazine about what is new in the electronic equipment sector.

  1. VERGELIJK

A website where you can compare more than 4 million products from almost every category. The platform also gathers customer opinions.

Online shops

  1. ALTERNATE

An online shop that offers a wide range of IT equipment, computers, laptops and consumer electronics products.

  1. BOL

An online shop whose development is often compared to Amazon’s. The shop has a wide range of products, from toys to consumer electronics products and clothes.

  1. COOLBLUE

This online shop started as a student company, and now it is the most recognisable shop with consumer electronics products and computer equipment on the Dutch market. Coolblue has physical stores and is developing its own delivery system and technical support service.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It is a European multichannel seller of electronic and household equipment and home products.

  1. KREFEL

It is an online shop with consumer electronics goods that belongs to the Euronics Group.

  1. VANDENBORRE

A website that belongs to the Fnac Darty Group. It is the biggest distributor of consumer electronics products in Europe. It offers TV sets, computers, household goods and home accessories.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

LUXEMBOURG

Marketplace

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It is a European multichannel seller of electronic and household equipment and home products.

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Online shops

  1. ALTERNATE

An online shop that offers a wide range of IT equipment, computers, laptops and consumer electronics products.

  1. BOL

An online shop whose development is often compared to Amazon’s. The shop has a wide range of products, from toys to consumer electronics products and clothes.

  1. HIFI

A website that belongs to the Euronics Group. The chain specialises in the sale of consumer electronics products.

  1. SBM

An online shop that offers IT equipment, laptops, computers and electronic accessories.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

GERMANY

Marketplace

  1. ASOS

It is a leader in the sale of fashion products. It offers products of almost 800 partners.

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. HOOD

The biggest multi-category e-commerce platform on the German market, offering more than 10 million products.

  1. OTTO

An online platform that belongs to the German Otto Group. It has physical stores and sells products from different categories – from clothes through furniture to computer equipment.

  1. REAL

The biggest marketplace in Germany for retail sellers. It offers products from different categories.

  1. YATEGO

A platform where you can shop at more than 10 thousand stores. It is a multi-category Marketplace.

  1. EBAY

eBay is an international platform that sells a wide range of products from different categories. On the website, you can observe the prices of foreign manufacturers who deliver their products to other countries.

Price comparison webistes

  1. AERA ONLINE

A platform that allows you to compare prices and buy dental products.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. GUENSTIGER

The platform gathers customer opinions and allows you to compare the prices of products from many categories. The biggest online shops in Germany are registered on the platform.

  1. IDEALO

The biggest price and service comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

  1. NEXTAG

It is a product search engine and a price comparison website. The platform provides the product ranking and gathers customer opinions.

  1. PREIS

The platform allows you to compare the prices of consumer electronics products.

  1. PREISSUCHMASCHINE

A website that focuses on consumer electronics products. It allows you to compare the prices of products from almost 2 thousand online shops in Germany.

  1. SPARDEINGELD

A website where you can compare prices and products from different categories.

  1. SHOPPING

A platform that belongs to the eBay Group. It cooperates with many online shops in Germany. It allows you to compare product offers from many categories, from gardening goods through clothes to home products.

  1. SHOPZILLA

It is a website for price comparison. It cooperates with the biggest e-commerce shops in Germany.

Online shops

  1. ALZA

An online shop that offers products from different categories. One of the leaders in e-commerce sales in Central and Eastern Europe.

  1. BOL

An online shop whose development is often compared to Amazon’s. The shop has a wide range of products, from toys to consumer electronics products and clothes.

  1. EBAY

EBay is an international platform that sells a wide range of products from different categories. On the website, you can observe the prices of foreign manufacturers who deliver their products to other countries.

  1. EURONICS

Euronics is an international platform for independent electronics retailers across Europe. It serves over 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products from famous brands.

  1. FLACONI

It is an online shop that offers cosmetic products and perfumes. There are 720 brands and 45 thousand products on the platform.

  1. MEDIA MARKT

Another chain of online shops on the European market that offers electronic goods, computer equipment and consumer electronics products.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

SWITZERLAND

Marketplace

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It a European multichannel seller of electronic and household equipment and home products.

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates products offers into 28 languages.

Price comparison websites

  1. DIGITEC

It is a price comparison website for products from different categories that also gathers customer opinions.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

Online shops

  1. BAUUNDHOBBY

It is a hardware shop that also offers electronic equipment and home decorations.

  1. EURONICS

Euronics is an international platform for independent electronics retailers across Europe. It serves over 600 million customers.

  1. GALAXUS

A leader in the sale of electronic and computer equipment. The biggest online shop in Switzerland with a constantly growing range of products.

  1. HORNBACH

It is a DIY store that also offers consumer electronics products.

  1. LANDI

It is an online shop specialising in selling consumer electronics products and everyday use goods.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

AUSTRIA

Marketplace

  1. FRUUGO

Fruugo is an international platform that sells products in 46 countries. It is a global online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. GEIZHALS

It is an Austrian price and product comparison website. It gathers consumer opinions and reviews. It offers products from the biggest online shops in almost every category.

  1. IDEALO

The biggest price and service comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

Online shops

  1. ALZA

An online shop that offers products from different categories. One of the leaders in e-commerce sales in Central and Eastern Europe.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. REDZAC

An online shop that belongs to the Euronics Group. It is an international seller of electric goods across Europe. Euronics serves more than 600 million customers.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

As you can tell, a lot of European e-commerce growth centres around the West. One big factor that plays a huge role in that case, is that Western Europe has the highest proportion of online buyers in Europe (83%) and it accounts for 70% of the e-commerce market in the whole of Europe.

It’s worth adding that in 2020 alone, e-commerce sales in this area have grown by an outstanding 26.3%.

Northern Europe

As well as Western Europe, its Northern part is also a great area for companies operating in the e-commerce market. There is also a high percentage of people using the internet as well as people buying stuff online.

IRELAND

Marketplace

  1. ASOS

It is a leader in the sale of fashion products. It offers products from almost 800 partners.

  1. EBAY

Ebay is an international platform that sells a wide range of products from different categories.

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Price comparison websites

  1. SHOPMANIA

It is a multi-category price and product comparison website.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

Online shops

  1. ARGOS

One can find toys, furniture, electronic products and household equipment on this platform.

  1. CURRYS

An online shop that offers electronic products and household equipment. The main e-commerce seller in Ireland.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products from famous brands.

  1. KOMPLETT

It is an online shop that specialises in the sale of electronic and computer products.

  1. LITTLE WOODS IRELAND

An online shop that offers such products as toys, clothes and electronic goods.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

UNITED KINGDOM

Marketplace

  1. ASOS

It is a leader in the sale of fashion products. It offers products from almost 800 partners.

  1. EBAY

Ebay is an international platform that sells a wide range of products from different categories.

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. ONBUY

A marketplace that offers products from different categories. It is an alternative to Amazon in Europe.

Price comparison websites

  1. BIZRATE

It is a multi-category product search engine.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. IDEALO

The biggest price and service comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

  1. KELKOO

Kelkoo is a multi-category product comparison website. It also allows you to search for flights.

  1. NEXTAG

It is a product search engine and a price comparison website. The platform provides the product ranking and gathers customer opinions.

  1. PRICEGRABBER

It is a UK product search engine and price comparison website.

  1. PRICERUNNER

The Price Runner platform is a leading price comparison website on the UK market. It allows you to compare the prices of more than 6.5 million products from 6.5 thousand online shops.

  1. PRICESPY

One of the biggest price comparison websites on the UK market. The platform cooperates with retail sellers from many different sectors.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

  1. SHOPPING

A platform that belongs to the eBay Group. It cooperates with many online shops in the UK. It allows you to compare product offers from many categories, from gardening goods through clothes to home products.

  1. SHOPZILLA

It is a website for price comparison. It cooperates with the biggest e-commerce shops in the UK.

Online shops

  1. ALZA

An online shop that offers products from different categories. One of the leaders in e-commerce sales in Central and Eastern Europe.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

DENMARK

Marketplace

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. MIINTO

Miinto is a website that gathers more than 3 thousand sellers and online shops on one e-commerce platform. The platform offers 20 thousand products from the fashion sector.

  1. SHOPALIKE

It is a marketplace where you can find over one million products from more than 250 thousand shops.

Price comparison websites

  1. PRISVIS

It is a price comparison website where you can compare products from more than 4 thousand sellers. It has a wide range of different merchandise such as electronic goods, clothes, children’s and sports accessories and automotive products.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. PRICERUNNER

The Price Runner platform is a leading price comparison website on the UK market. It allows you to compare the prices of more than 6.5 million products from 6.5 thousand online shops.

Online shops

  1. EDBPRISER

It is an exclusive online shop for enthusiasts of games and electronic goods.

  1. ELGIGANTEN

It is an online shop that specialises in the sale of electronic and computer products.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates on the markets of more than 20 countries, offering products of famous brands.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

NORWAY

Marketplace

  1. CDON

The Cdon platform is a Scandinavian marketplace that offers products from almost every category. It cooperates with many brands from the Norwegian market.

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. MIINTO

Miinto is a website that gathers more than 3 thousand sellers and online shops on one e-commerce platform. The platform offers 20 thousand products from the fashion sector.

Price comparison webistes

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. PRISJAKT

Prisjakt is a product search engine and a price comparison website.

  1. PRISGUIDEN

It is a multi-category price comparison website that has been present on the Norwegian market for twenty years.

Online shops

  1. ELON

It is an online shop with physical stores. It sells consumer electronics products and household equipment.

  1. NETONNET

An online platform that offers consumer electronics products.

  1. POWER

A shop that belongs to the Expert Group. It specialises in the sale of consumer electronics products.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

SWEDEN

Marketplace

  1. CDON

The Cdon platform is a Scandinavian marketplace that offers products from almost every category.

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. MIINTO

Miinto is a website that gathers more than 3 thousand sellers and online shops on one e-commerce platform. The platform offers 20 thousand products from the fashion sector.

  1. SHOPALIKE

It is a marketplace where you can find over one million products from more than 250 thousand shops.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. PRICERUNNER

The Price Runner platform is a leading price comparison website on the UK market. It allows you to compare the prices of more than 6.5 million products from 6.5 thousand online shops.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

Online shops

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. ELGIGANTEN

It is an online shop that specialises in the sale of electronic and computer products.

  1. FYNDIQ

An online shop offering electronics, fashion products, health&beauty products and much more.

  1. NETONNET

An online platform that offers consumer electronics products.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

FINLAND

Marketplace

  1. FRUUGO

It is an international platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. SHOPALIKE

It is a marketplace where you can find over one million products from more than 250 thousand shops.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. HINTASEURANTA

One of the best price comparison websites in Finland. It allows you to compare prices of products from many different categories.

  1. VERTAA

It is a price comparison website that operates in the Dutch, Belgian and Finnish markets.

Online shops

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. POWER

A shop that belongs to the Expert Group. It specialises in the sale of consumer electronics products.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

All. in all, Northern Europe is just behind Western Europe when it comes to market attractiveness. The number of marketplaces, online shops and price comparison websites in this part of Europe creates a great opportunity for online businesses that want to distinguish themselves from the competition.

Southern Europe and France

Although it’s estimated that Southern Europe lags behind in e-commerce when compared to Western or Northern Europe, however, if we add France to it the Souther market becomes an interesting area that should be included if thinking about international expansion. Let’s look a bit closer at the given countries in the area:

ITALY

Marketplace

  1. ASOS

It is a leader in the sale of fashion products. It offers products from almost 800 partners.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. EBAY

Ebay is an international platform that offers a wide range of products.

  1. EPRICE

An online platform for retail sellers of products from almost any category. It specialises in the sale of electronic and computer equipment in the B2B system.

  1. IBS

An e-commerce centre in Italy. This online platform offers stationery, electronic goods, music and household products.

  1. MANOMANO

It is a French platform selling DIY products. An online DIY centre that offers more than 4 million products, including equipment, plumbing and swimming pool supplies and pet and home accessories.

Price comparison webistes

  1. IDEALO

The biggest product and service price comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

  1. TROVAPREZZI

The oldest price comparison website on the Italian market. It compares product offers from more than 3 thousand online shops. The website has also a mobile application.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. SHOPPING

A platform that belongs to the eBay Group. It cooperates with many online shops in Italy. It allows you to compare product offers from many categories, from gardening goods through clothes to home products.

  1. NEXTAG

It is a product search engine and a price comparison website. The platform provides the product ranking and gathers customer opinions.

Online shops

  1. AOSOM

A global company that offers outdoor and fitness equipment, home and pet accessories, children’s goods and hobby and leisure products. The platform offers products of many famous brands.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. OLLO

It is an online shop that offers a wide range of consumer electronics products, photographic supplies, household equipment and many home accessories.

  1. MONCLICK

A company that specialises in the sale of electronic goods, computer and household equipment, mobile phones and gaming accessories.

  1. LAREDOUTE

A platform that sells fashion and interior design products. It offers women’s, men’s and children’s clothes. The platform also sells elegant home accessories.

FRANCE

Marketplace

  1. ASOS

It is a leader in the sale of fashion products. It offers products from almost 800 partners.

  1. CDISCOUNT

A marketplace that sells Cdiscount products and goods offered by external partners. It offers products from different categories, from clothes to consumer electronics goods and household equipment.

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It is a European multichannel seller of electronic and household equipment and home products.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. RUEDUCOMMERCE

A pioneer in the sale of electronic products in France. RueDuCommerce is constantly extending its range of products, such as computer equipment and consumer electronics goods, accessories for gamers and advanced technologies for home automation. The website also sells sports products, furniture, toys and clothes.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. IDEALO

The biggest product and service price comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

  1. LAURENT FABIUS

An online shop that specialises in the sale of consumer electronics products. On the platform, you can observe customer purchase decisions and preferences. The website offers rankings and comparisons of the products and their reviews.

  1. NEXTAG

It is a product search engine and a price comparison website. The platform provides the product ranking and gathers customer opinions.

  1. TROVAPREZZI

Price comparison website that compares product offers from more than 3 thousand online shops. The website has also a mobile application.

  1. SHOPPING

A platform that belongs to the eBay Group. It cooperates with many online shops in Italy. It allows you to compare product offers from many categories, from gardening goods through clothes to home products.

  1. SHOPZILLA

It is a website for price comparison. It cooperates with the biggest e-commerce shops in France.

Online shops

  1. BOULANGER

An online shop that belongs to the Euronics Group. It sells electronic goods, computer and household equipment and devices for everyday use.

  1. CONFORAMA

An online market that offers household products, interior design accessories, consumer electronics goods and items from many different categories.

  1. LAREDOUTE

A platform that sells fashion and interior design products. It offers women’s, men’s and children’s clothes. The platform also sells elegant home accessories.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

SPAIN

Marketplace

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It is a European multichannel seller of electronic and household equipment and home products.

  1. EBAY

Ebay is an international platform that offers a wide range of products.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. WORTEN

It offers thousands of products at low prices from trusted partners. The shop sells products from many different categories, including consumer electronics goods.

Price comparison webistes

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. IDEALO

The biggest product and service price comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

  1. NEXTAG

It is a product search engine and a price comparison website. The platform provides the product ranking and gathers customer opinions.

Online shops

  1. ELCORTEINGLES

A multi-category shop that sells a diversified range of products and services.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products from famous brands.

  1. LAREDOUTE

A platform that sells fashion and interior design products. It offers women’s, men’s and children’s clothes. The platform also sells elegant home accessories.

  1. MEDIAMARKT

A chain of online shops on the European market that offers electronic and computer equipment.

  1. PCCOMPONENTES

A company that specialises in the sale of computers and consumer electronics products.

  1. ZALANDO

It is an innovative online shop that specialises in fashion. It sells products of many brands, shipping them all over Europe.

PORTUGAL

Marketplace

  1. DOTT

It is a Portuguese marketplace where you can find products from almost any category.

  1. FNAC

An e-commerce platform that belongs to the Fnac Darty Group. It is a European multichannel seller of electronic and household equipment and home products.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. WORTEN

It offers thousands of products at low prices from trusted partners. The shop sells products from many different categories, including consumer electronics goods.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. KUANTOKUSTA

It is a price comparison website that gathers the biggest online shops on the Portuguese market.

  1. IDEALO

The biggest product and service price comparison website on the European market. The platform allows you to monitor the prices of products from many categories. The website also allows you to compare the cost of apartment rental, air travel, hotels and car rental.

Online shops

  1. ELCORTEINGLES

A multi-category shop that sells a diversified range of products and services.

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products from famous brands.

  1. PCCOMPONENTES

A company that specialises in the sale of computers and consumer electronics products.

Let’s get straight to another European part – the Balkan countries. In this part, we will cover every noteworthy site in countries like Romania, Bulgaria, Slovenia, Greece and Croatia.

ROMANIA

Marketplace

  1. AOSOM

It is a leader in the sale of fashion products. It offers products of almost 800 partners.

  1. CEL

It is a platform where you can find products from different sellers of home goods, household and electronic equipment and many more.

  1. EMAG

It is a multi-category platform that sells Emag products and goods offered by external partners. The website offers around 6 million products.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

Price comparison websites

  1. COMPARI

Compari is a well-known search engine and product price comparison website in Southern Europe.

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

Online shops

  1. ELEFANT

It is a platform that sells products from many different categories. It offers goods such as clothes, toys, cosmetic products and electronic and household equipment.

  1. FLANCO

Flanco is one of the biggest online shops in Romania. It sells electronic goods – laptops, computer equipment, gaming accessories and audio products.

  1. DEDEMAN

It is yet another online store frequently chosen by the customers. It offers home products, toys, accessories and household equipment.

  1. PCGARAGE

The company offers a wide range of electronic products, such as computer equipment and office supplies.

  1. SANITO

It is an online shop selling hygienic goods. It offers sanitation and cleaning products and many more goods for home and office.

BULGARIA

Marketplace

  1. EMAG

It is a multi-category platform that sells Emag products and goods offered by external partners. The website offers around 6 million products.

Price comparison websites

  1. CHECKPRICE

The platform allows you to compare the prices of products from many different categories.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

  1. SRAVNI

A website where you can compare more than 200 thousand products from many categories. One of the leading shopping platforms on the e-commerce market in Bulgaria.

Online shops

  1. COMPUTER-STORE

The company sells electronic products. From office supplies through electronic and small household equipment to computer products and software.

  1. TECHNOMARKET

It is an online shop that specialises in the sale of consumer electronics products, computer goods and appliances for home and office. It also gathers customer reviews.

  1. TECHNOPOLIS

Another online platform that offers electronic goods. It sells IT products, computers and audio and photo equipment.

  1. GET

An e-market where you can find almost anything.

GREECE

Marketplace

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors. The platform has an algorithm that translates product offers into 28 languages.

  1. SKROUTZ

Skroutz is a marketplace for sellers who do not have their own websites. The platform allows you to compare prices of products from many different online shops in Greece. It has a wide range of products.

  1. SNIF

A multi-category selling platform that offers products from almost any category.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. BESTPRICE

A website where you can find products and compare their prices.

Online shops

  1. EURONICS

It is an international platform for independent retailers of electronic goods across Europe. Euronics serves more than 600 million customers.

  1. E-SHOP

It is one of the biggest online shops in Greece. It offers consumer electronics products.

  1. EXPERT

It is the biggest online retail chain in Europe with physical stores. It is ranked fourth in terms of sales of consumer electronics products. Currently, it operates in the markets of more than 20 countries, offering products of famous brands.

  1. KOTSOVOLOS

It is an online shop that specialises in the sale of consumer electronics products and household equipment.

  1. MEDIAMARKT

A chain of online shops on the European market that offers electronic goods, computer and consumer electronics products and many more.

SLOVENIA

Marketplace

  1. ENAA

An online platform for retail sellers on the Slovenian market. It offers products from many different categories.

Price comparison webistes

  1. CENEJE

It is a multi-category price comparison website where you can find around 3 million products.

Online shops

  1. MERCATOR

An online shop for everyday purchases of FMCG products.

  1. MIMOVRSTE

It is a multi-category selling platform that belongs to the Mall Group. It offers products from almost any category.

  1. NAKUPOVANJE

The e-commerce company specialises in the sale of electronic goods. It also offers household equipment and home accessories.

CROATIA

Price comparison websites

  1. JEFTINIJE

It is a popular multi-category product search engine and price comparison website that belongs to Heureka Group a.s.

  1. NABAVA

It is a price comparison website with the product offer of the biggest online shops in Croatia.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

Online shops

  1. EKUPI

A company that sells products from almost any category.

  1. LINKS

It is an online shop with consumer electronics goods.

  1. MALL

It is a platform that belongs to the biggest e-commerce Group in Central and Eastern Europe. It offers more than 900 thousand products from many categories. The Mall Group also specialises in the sale of financial services.

  1. PEVEX

An online shop that has a wide range of electronic goods, home accessories and many more.

  1. SONUSART

A popular selling platform that offers electronic products.

That would be it for this part. These are the most popular platforms in Balkans so far. Are you convinced by any of the above-cited countries? If not, let’s move on to our last section – the U.S.

It’s obvious that the U.S. is one of the biggest markets in the world itself. In 2021, total US e-commerce sales reached an incredible $870 billion which was also an 18,3% increase from 2020. That’s the main reason why you should take a closer look at the overview of the top e-commerce platforms in this particular country.

USA

Marketplace

  1. AMAZON

The biggest e-commerce platform in the US market offers products and services from many different categories. The website also gathers product opinions.

  1. EBAY

Ebay is an international selling platform and is the biggest competitor of Amazon.

  1. FRUUGO

It is an international e-commerce platform that sells products in 46 countries. It is an online market for retail sellers from different sectors.

  1. WALMART

It is a chain of supermarkets that offers entrepreneurs a virtual space to sell their products. It has a wide range of products, from clothes through FMCG to electronic equipment and gifts. What is interesting about Walmart is the fact that the platform has an extensive algorithm that generates different product prices depending on the content of customer’s shopping cart.

  1. SEARS

It is a marketplace that sells its own products and goods offered by its retail partners. It offers a wide range of products.

Price comparison websites

  1. GOOGLE SHOPPING

Google Shopping allows you to learn about product offers adapted to the needs of a particular customer from the level of the search engine. The offers are imported from online shops that use the Google Ads service.

  1. BECOME

It is a price comparison website. The platform gathers product reviews and opinions.

  1. BIZRATE

It is a multi-category product search engine where you can compare prices.

  1. KELKOO

A platform where you can compare prices of more than a million products from different categories.

  1. SHOPMANIA

It is a multi-category price and product comparison website.

  1. SHOPPING

A platform that belongs to the eBay Group. It cooperates with many online shops. It allows you to compare product offers from such categories as gardening, clothes and home products.

  1. SHOPZILLA

It is a price and product comparison website. It cooperates with the biggest e-commerce shops from all around the world.

  1. YAHOO SHOPPING

It offers a service that is similar to the one provided by Google Shopping. It allows you to learn about products that are adjusted to your needs. You can get more information about the goods offered by different sellers from the level of the search engine.

Online shops

  1. BESTBUY

It is a US company that specialises in the sale of consumer electronics products. It sells goods and services in the United States, Canada and Mexico.

  1. MACY’S

One of the biggest online shops on the US market, which also has physical stores. It sells clothes, accessories, children’s products, jewellery and cosmetics.

  1. NEWEGG

It is a platform that offers electronic equipment and interior design and home products.

  1. OVERSTOCK

It is an online shop that sells home and interior design products.

  1. TARGET

It is a leader in the retail market in the USA. It offers products from many different categories. It also has physical stores.

  1. WAYFAIR

It is a selling platform that offers furniture and home products.

That would be it for the U.S.’s top e-commerce platforms. Impressive, isn’t it? It’s worth mentioning that the competition in the U.S. is enormous, but the potential wide audience is something that cannot be missed. It’s definitely a game worth the candle.

Summary

In conclusion, if you are planning an international expansion, it’s necessary to conduct complex research about the chosen market. And furthermore, you should adapt your pricing and marketing strategies among many other factors in order to fit best in the new environment.

After all, the sales all around the world in 2021 reached an outstanding $5,542 billion and it’s estimated that in 2025 it’s going to be $7,391 billion. It all shows the power that e-commerce has reached in recent years and how substantial the industry will become in the future.

So… where is your expansion heading?