For the past years, the D2C (direct to consumer) sales model has been gaining popularity – more and more manufacturers have decided to open their own branded shops or sell through such channels as Amazon. What are the advantages of this model? What do brands have to pay attention to when making a transition to...
Category: E-commerce
How to build effective cooperation with retailers? An interview with Agata Mossop.
Category: Distribution, E-commerce
Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach with selling through distributors and attract the attention of the customers of an online shop. Aleksandra Hołownia, Dealavo: In recent years, you have cooperated with distributors and explored...
Online grocery shopping – a trend that is here to stay
Category: E-commerce
When thinking about e-commerce growth, one usually has in mind numerous offers for electronic products, cosmetics, apparel, etc. available online. Until recently, e-grocery wasn’t the first thought – in 2018, even in the US, as many as 84% of respondents said they were never buying groceries online, according to the Gallup poll. The COVID pandemic...
Product feed – what is it and how should it look like?
To promote an online store’s assortment effectively, you need to present it in several channels – not only on your website but also on marketplaces and price comparison websites. We have discussed it in more detail in our article about multichannel selling and promotion. Additionally, to monitor your store’s performance and competitiveness, you probably use...
How to maximize profit in e-commerce?
Category: E-commerce, E-commerce management
During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Dropshipping – definition and pricing strategies
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Target marketing in e-commerce
Category: E-commerce, E-commerce marketing
Go far and wide or rather focus on a specific customer segment? This is a question almost every e-commerce business owner faces, and this is what target marketing is all about. You can generally think about your products and customers in two ways: By treating them like one mass or dividing them into narrow niches/segments....
Top 15 influencers in e-commerce 2021
Category: E-commerce
Today, we want to talk about something other than pricing strategies and show you our list of top e-commerce influencers you ought to follow in 2021. We’ve gathered a list of 15 influencers who talk about diverse aspects of running an e-commerce business. If you work in e-commerce, we bet you will find their experience...
How to increase sales on Allegro?
Although there are more and more new online shops, Allegro is still the most popular selling platform in Poland and one of the 10 biggest in the world. Every month, it has about 18 million visitors, who make 24 million transactions in total. There are two sides to every coin though – there are also...
Where to check prices of electronics products? Amazon, Google Shopping and Idealo analysis
Google Shopping, Amazon, and Idealo are the most popular e-commerce platforms in the UK that consumers usually use to compare the electronics products prices. More and more retailers consider promoting their offers in all of these channels to attract the biggest consumer base possible. Based on data concerning 1,192 products from the electronics market, we...