In this article, you will find tips on how to use price tracking software in the Fashion & apparel industry. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the fashion & apparel market? What are the challenges...
Category: E-commerce
Price monitoring on the books & media market
Category: E-commerce
In this article, you will find tips on how to use price tracking software on the Books & media market. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the books & media market? What are the challenges...
Allegro vs Amazon – major similarities and differences
Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at sell.amazon.pl. The Seller Central Poland panel is also available to sellers. This is a...
Conventional sales strategies in e-commerce. How to use them and what is the Marketing Mix?
Category: E-commerce, E-commerce marketing
Although the times are changing, some areas connected with acquiring new customers and selling products are still the same. We are referring to the Marketing Mix, also known as the 4 P’s – four essential elements that affect sales. What exactly is the Marketing Mix and what is its role in e-commerce? Does this strategy...
Price monitoring in the FMCG (CPG) industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the FMCG (Grocery) industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the FMCG (grocery) market? What are the challenges related to...
How does Apple use being a luxury brand? – Case study of a skimming strategy
Category: E-commerce
The skimming, creaming or prestige strategy is a pricing strategy intended to set the highest possible price after the launch of a new product on the market and sell prestige products to buyers for whom price is not a limiting factor. To use this strategy, the company must have a strong brand, devoted customers and...
Amazon launch in Poland – entrepreneurs can already register their accounts
Amazon’s entry into the Polish market had been anticipated for a few months already – this intensified in November 2020, when InPost extended its cooperation with Amazon. Today, on the 27th of January 2021, Amazon made it possible to register accounts in Polish on sell.amazon.pl in preparation for the, already official, launch of the...
How does the market react to the rapid demand changes? Case study of baby care industry during Covid-19
Category: E-commerce, E-commerce pricing trends
The first mentions of the virus spreading in China started to appear on the Internet in December 2019. Initially, few people considered SARS-CoV-2 to be a serious threat, but more and more information appeared with each passing day about the number of infected people and the fact that the virus was drawing closer. The residents...
Price monitoring in the Health & beauty industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Health & beauty industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the health & beauty market? What are the...
New Year’s sales? Price hikes instead of promotions.
Category: E-commerce, E-commerce pricing trends
Many people are used to post-Christmas promotions. This year, customers were hoping to take advantage of them primarily in online stores. But it turns out that consumers who were planning to buy popular products at the beginning of January were more likely to encounter price hikes instead of promotions. This year Dealavo once again cooperated...