Dealavo Blog

Author: Amadeusz Bathelt

eCommerce Trends and Forecasts to Prepare for in 2022

The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...

E-commerce KPIs and metrics you should follow

E-commerce data analytics is the golden secret behind your business success. It offers amazing insight into the behaviors and actions of your potential and current customers. But with the sheer number of potential KPIs and metrics to track, how do you pick the right ones to help you improve your e-commerce conversion rate? Many e-commerce...

Cart Abandonment Strategies: 6 Ways to Fine-tune Your Cart Recovery Approach

a guestpost by targetbay.com Table of Contents Introduction Understanding shopping cart abandonment Why do you need a cart recovery strategy in 2021? Why do shoppers abandon their online carts? How do abandoned cart emails work, and why are they so effective?? 6 must-follow abandoned cart email practices every marketer should know Encourage account registration through...

How to maximize profit in e-commerce?

During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...

Amazon entered Polish market. What does it mean for merchants?

From the end of January, when sellers could register their accounts on the platform, there are speculations about when Amazon will launch in Poland. This day just came. From today, we can register as customers on the Polish version of the marketplace, choose from the products offered by Amazon, and fully use all the options...

Conventional sales strategies in e-commerce. How to use them and what is the Marketing Mix?

Although the times are changing, some areas connected with acquiring new customers and selling products are still the same. We are referring to the Marketing Mix, also known as the 4 P’s – four essential elements that affect sales. What exactly is the Marketing Mix and what is its role in e-commerce? Does this strategy...

How does the market react to the rapid demand changes? Case study of baby care industry during Covid-19

The first mentions of the virus spreading in China started to appear on the Internet in December 2019. Initially, few people considered SARS-CoV-2 to be a serious threat, but more and more information appeared with each passing day about the number of infected people and the fact that the virus was drawing closer. The residents...

The older, the cheaper? Not necessarily. We will try to find out how long manufacturers keep the price of electronics high.

The prices of electronic goods are frequently overestimated when they appear on the market for the first time. The manufacturers are aware that the greatest fans, so-called early adopters, are willing to pay a lot only to get the latest model of their device first. Then, the prices start to fall gradually, and you can...