Pricing is one of the most critical success factors for any e-commerce business, especially for startups. As a retailer with your new online shop, you want to get it just right from the start — setting prices that drive customers to buy yet remain profitable and sustainable in the long run. In this blog post,...
Category: E-commerce pricing trends
Competitive Pricing Analysis – stay ahead of your competitors
Category: E-commerce pricing trends
Successful pricing results from many different factors – the quality of your products, your market positioning, and the prices your competitors offer. Competitive pricing analysis can help you understand what can be done to ensure the highest possible profit. This is one of our platform’s features, and that’s what we want to discuss in this...
Market Research Software for e-commerce That Can Help Your Business Grow
Category: E-commerce pricing trends
Have you ever wondered how to find a competitive advantage for your e-commerce business? Finding new consumers or launching new products may seem easy, but when it comes to practice – you just need to be unique. Distinctive offer is straightforward when your e-store delivers niche products. However, as e-commerce is growing rapidly, the competition...
Price checker software for e-commerce – how to check competitor’s prices?
Category: E-commerce, E-commerce pricing trends, Pricing strategies
E-commerce gives great business opportunities these days. You can use dozens of platforms to kick off your e-store and sell any kind of products you’ve ever imagined. Sounds amazing, doesn’t it?However, this retailers-friendly environment also has its drawbacks. E-commerce competition is extremely fierce, so even though you can easily start, it doesn’t necessarily mean you...
What is Price Matching and How Does It Work?
Category: E-commerce pricing trends
Customers rely heavily on e-commerce marketplaces and sites that allow them to purchase products at the bottom price. A product’s reasonable price is not enough these days as potential buyers will actually look for cheaper substitutes. That’s the point where the strategy of price matching makes a huge difference for online retailers. But what exactly...
Product’s price history – how to check it?
Category: E-commerce pricing trends
Nowadays prices in e-commerce can change multiple times a day. The main culprit here is the brands that adjust promotional campaigns and change their prices according to current market conditions. That’s what we call Dynamic Pricing. Seasonal and occasional changes are other situations in which prices fluctuate – let’s take Black Friday as an example....
How does the market react to the rapid demand changes? Case study of baby care industry during Covid-19
Category: E-commerce, E-commerce pricing trends
The first mentions of the virus spreading in China started to appear on the Internet in December 2019. Initially, few people considered SARS-CoV-2 to be a serious threat, but more and more information appeared with each passing day about the number of infected people and the fact that the virus was drawing closer. The residents...
New Year’s sales? Price hikes instead of promotions.
Category: E-commerce, E-commerce pricing trends
Many people are used to post-Christmas promotions. This year, customers were hoping to take advantage of them primarily in online stores. But it turns out that consumers who were planning to buy popular products at the beginning of January were more likely to encounter price hikes instead of promotions. This year Dealavo once again cooperated...
The older, the cheaper? Not necessarily. We will try to find out how long manufacturers keep the price of electronics high.
Category: E-commerce pricing trends, Pricing strategies
The prices of electronic goods are frequently overestimated when they appear on the market for the first time. The manufacturers are aware that the greatest fans, so-called early adopters, are willing to pay a lot only to get the latest model of their device first. Then, the prices start to fall gradually, and you can...
“It will be cheaper soon…”- Does the price of the previous model always drop after the premiere of a new product version?
Category: E-commerce, E-commerce pricing trends
A premiere of a new iPhone is for some people like a holiday. Long lines of biggest fans wait in front of shops wanting to be the one who has the newest device on the day of release. For the last few years, new iPhones are released systematically, once per year, which causes old versions...