Currently, most online shops sell and promote their products not only on their own websites but also in many other channels. Frequent platforms include Amazon, eBay, Google Shopping, Idealo or Allegro. The sellers often ask themselves questions such as: In which channels should I offer and promote my products? Which product categories should I focus...
Category: E-commerce
Competition on Google Shopping vs Ceneo: Dealavo Report
Ceneo and Google Shopping are undoubtedly one of the most popular e-commerce platforms in Poland. In the past, retailers focused primarily on making their products available on Ceneo – this was because of the high popularity of the Polish comparison platform with the consumers. Nowadays, however, it has become common to check out offers on...
Sales funnel in e-commerce – how to build it and use it?
Category: E-commerce, E-commerce management
How to effectively attract customers to an online shop? This is a question frequently asked by many e-commerce sellers. Generating site traffic is not enough. To turn visitors into paying customers, you have to build an effective sales funnel. What is a sales funnel and how to use it to improve sales? How to build...
Your offer in Google Shopping – Costs and conditions in a nutshell
If you’ve ever looked for a specific product in Google, you certainly saw the Google Shopping ads presented in the SERP (Search Engine Result Page). Google Shopping is, in essence, a comparison shopping engine. Its main purpose is to help customers using Google find the products they want and purchase them without browsing tens of...
Ceneo.pl – what do you need to know about fees and commissions?
Ceneo is a Polish price comparison website that allows online stores to present their offer to millions of customers. On the other hand – it allows the customers to find the product they are looking at the lowest price. Currently, there are over 26 thousand registered stores on the platform and the total number of...
Which country is the new e-commerce leader?
Category: E-commerce
In February, the new leader of the B2C E-commerce Index of the United Nations Conference on Trade and Development was announced. Every year, several factors are measured to determine the country with the highest readiness to engage in e-commerce. Which country surpassed the Netherlands in 2020? In 2019 and 2018, Netherlands was the leader of...
What is market segmentation? Definition, criteria and examples
Category: E-commerce, E-commerce marketing
Customers who buy products online display different types of buying behaviors. They are the result of a combination of different factors – income, age, sex, habits, interests and needs. Because of such a large diversity, it is almost impossible to prepare an offering that would be attractive to all customers. And this is where market...
Price monitoring in the pharmaceutical industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Pharmaceutical industry. You will find insights for online shops which want to stay competitive in this market. We will cover the following topics: What are the characteristics of the pharmaceutical industry? What are the challenges related to price monitoring and...
Price monitoring on the Household equipment market
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Household equipment market. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the household equipment market? What are the challenges related to...
Price monitoring in the Fashion & Apparel industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Fashion & apparel industry. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the fashion & apparel market? What are the challenges...