The COVID-19 pandemic has significantly affected many sectors of the economy. Some industries have seen revenue increases, but there are also those where the demand for products and services has dropped dramatically. Sellers take various actions to protect themselves against loss of trade. One of them is lowering prices at the expense of the...
How to start selling on Amazon?
Amazon is the leader of the global e-commerce market. Although it is not officially present in Poland and other Eastern European countries, interest in this platform is constantly growing. Perhaps the American giant will soon become a competitor to the local marketplaces. So how do you start selling on Amazon and run it successfully? Is...
Price management during a crisis.
How will COVID-19 affect e-commerce?
Category: E-commerce, E-commerce management
The coronavirus pandemic has affected many sectors of the industry, transforming some of them for good. Depending on the industry, the crisis caused by the epidemic has presented both threats and opportunities. What will the e-commerce market look like after the pandemic and how should you manage your online prices in these new conditions? Sectors...
How is promotion monitoring different from price monitoring?
How to use it?
Category: E-commerce, E-commerce marketing
It could seem that monitoring prices automatically involves monitoring promotions as well. However, this is not exactly the case. Although many companies offer price monitoring services, only a few offer simultaneous promotion tracking. What exactly is it and why should it be implemented? Price monitoring vs promotion monitoring Using monitoring tools, we can observe price...
How to prepare for Amazon launch in Poland?
Amazon, the global online sales leader, in some respects differs from Polish Allegro, the largest platform of this type in the CEE region. On Amazon, there are no auctions, and only registered companies are sellers. Recently, however, there are voices in the media that the American giant will soon start operating on our market. And...
Pet food prices during the coronavirus pandemic
Category: E-commerce, E-commerce pricing trends
The coronavirus outbreak had a significant effect on the development of the online sales channel. The increase applies primarily to everyday items such as food and cosmetics, but also to medical and protective products particularly popular during this period. We devoted our text to them: Mask prices surge due to coronavirus epidemic. However, as...
We found unauthorized resellers – what’s next?
Category: Distribution, E-commerce
In the previous post, we showed how to monitor online stores and how you can use monitoring tools to detect unauthorized sellers. However, what to do after we find them? What steps can we take to legally maintain the desired price positioning and brand image on the market? Unauthorized sales – why monitor it?...
Using price monitoring to find unauthorized resellers
Category: Distribution, E-commerce
Maintaining the desired brand image, also in terms of the price segment, is a challenge for many brands. With the number of online sales channels growing, it is impossible to manually track everything that is happening on the market. One of the threats to the selected price positioning is the activity of unauthorized resellers. What...
Using price monitoring to value new products
Category: E-commerce, Pricing strategies
Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...
Monitoring of the DIY industry in the times of own brands.
How to do it effectively?
Category: E-commerce, Pricing strategies
Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...