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How is promotion monitoring different from price monitoring?
How to use it?

It could seem that monitoring prices automatically involves monitoring promotions as well. However, this is not exactly the case. Although many companies offer price monitoring services, only a few offer simultaneous promotion tracking. What exactly is it and why should it be implemented?   Price monitoring vs promotion monitoring Using monitoring tools, we can observe price...

Pet food prices during the coronavirus pandemic

  The coronavirus outbreak had a significant effect on the development of the online sales channel. The increase applies primarily to everyday items such as food and cosmetics, but also to medical and protective products particularly popular during this period. We devoted our text to them: Mask prices surge due to coronavirus epidemic. However, as...

We found unauthorized resellers – what’s next?

  In the previous post, we showed how to monitor online stores and how you can use monitoring tools to detect unauthorized sellers. However, what to do after we find them? What steps can we take to legally maintain the desired price positioning and brand image on the market? Unauthorized sales – why monitor it?...

Using price monitoring to find unauthorized resellers

Maintaining the desired brand image, also in terms of the price segment, is a challenge for many brands. With the number of online sales channels growing, it is impossible to manually track everything that is happening on the market. One of the threats to the selected price positioning is the activity of unauthorized resellers. What...

Using price monitoring to value new products

  Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...

Monitoring of the DIY industry in the times of own brands.
How to do it effectively?

  Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...

How to monitor competitive brand products?

Monitoring the prices of own products is a natural activity for brands. However, many of them still forget that to get a full picture of the situation, you also need to track the competition. Thanks to this, it’s possible to gain valuable knowledge about your position on the market and take actions to optimize your...

How often to check product prices online?

Price monitoring is not a process that can be implemented and used in practice for all products and businesses identically, like a copy-paste rule. The products available on the market differ by numerous factors, from the industry through categories, specifications to the final popularity among customers. So how do you customize price monitoring in the...