The rise of direct-to-consumer (D2C) brands is one of the most prominent eCommerce trends in this era of online retail. D2C sales in the US alone are projected to reach $175 billion by 2023, up from only $76.68 billion in 2019. Customers are also showing significant interest in buying from D2C brands. Over 50% of...
Effective sales promotions for e-commerce
Category: Pricing strategies
Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...
Customer loyalty and retention strategies for e-commerce
Category: E-commerce management
A loyal customer is a holy grail of the e-commerce sector. Getting one isn’t easy and requires a well-thought-out strategy and sustained efforts. In this article, we want to talk about customer loyalty and customer retention. What can your store do in order to attract and retain more customers? And what are the most effective...
eCommerce Trends and Forecasts to Prepare for in 2022
Category: E-commerce
The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...
The People You Need to Take Your E-Commerce Business to New Heights
Category: E-commerce
Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...
Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?
Category: E-commerce
In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is EAN, there are also others that you should be aware of. In this article, we will tackle the...
Empik marketplace: What do you need to know about it?
Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...
Social proof – trust that helps you grow sales
Category: E-commerce marketing
Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...
How to increase AOV in your online store
Category: E-commerce management
How to increase AOV in an online store? – It’s by far one of the most important questions in every e-commerce business. AOV stands for average order value, and as you already know from our article about KPIs in e-commerce, it’s a critical indicator of your store’s condition. In this article, we are going to...
Merchandising for e-commerce
Category: E-commerce marketing
Today, with so much revenue generated online, e-commerce companies are discovering ways to grow sales by making strategic visual decisions beyond designing a clean and responsive website. As an online store owner, you’re probably thinking about how e-commerce merchandising exactly works and why it’s so important to use it in your store. Merchandising helps guide...