Price competition is an everyday reality in a number of sectors and industries. However, there is a world where price doesn’t matter, and seemingly ordinary products can cost far more than you’d expect. Welcome to the high-end universe where the prestige pricing strategy is not only common but also highly appreciated. Examples of the prestige...
Product feed – what is it and how should it look like?
To promote an online store’s assortment effectively, you need to present it in several channels – not only on your website but also on marketplaces and price comparison websites. We have discussed it in more detail in our article about multichannel selling and promotion. Additionally, to monitor your store’s performance and competitiveness, you probably use...
Price index formula – definition and how to calculate price index
Category: Pricing strategies
Every brand and every e-commerce business owner should be vitally interested in their price positioning. Why is that? Building a consistent pricing strategy is essential from the strategical perspective for building brand image. To manage it effectively and find out how your products are positioned on the market, you need reliable data about your competitors and...
How to maximize profit in e-commerce?
Category: E-commerce, E-commerce management
During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Dropshipping – definition and pricing strategies
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Target marketing in e-commerce
Category: E-commerce, E-commerce marketing
Go far and wide or rather focus on a specific customer segment? This is a question almost every e-commerce business owner faces, and this is what target marketing is all about. You can generally think about your products and customers in two ways: By treating them like one mass or dividing them into narrow niches/segments....
Dealavo and Insaas announce partnership for e-commerce data insights
Category: News and press releases
Munich and Warsaw, April 26, 2021 – Valuable insights based on reliable market data – this is the expected outcome of a partnership between Dealavo and Insaas. The collaboration will be based on the synergy between Dealavo’s expertise in e-commerce data extraction and Insaas’s specialization in its analysis and presentation. “Thanks to the partnership...
Top 15 influencers in e-commerce 2021
Category: E-commerce
Today, we want to talk about something other than pricing strategies and show you our list of top e-commerce influencers you ought to follow in 2021. We’ve gathered a list of 15 influencers who talk about diverse aspects of running an e-commerce business. If you work in e-commerce, we bet you will find their experience...
How to increase sales on Allegro?
Although there are more and more new online shops, Allegro is still the most popular selling platform in Poland and one of the 10 biggest in the world. Every month, it has about 18 million visitors, who make 24 million transactions in total. There are two sides to every coin though – there are also...
Price skimming – a strategy for innovative brands
Category: Pricing strategies
What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...