Dealavo Blog

Category: Distribution

How to build effective cooperation with retailers? An interview with Agata Mossop.

Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach with selling through distributors and attract the attention of the customers of an online shop.   Aleksandra Hołownia, Dealavo: In recent years, you have cooperated with distributors and explored...

About the importance of the right “One Retail” Strategy

The post was written in collaboration with our Partner – Gap intelligence The traditional retail channel was massively impacted by Covid-19. Shopper frequency immediately dropped in stores, but this bad news should come as no surprise noting the global nature of the pandemic. However, many merchants are reporting interesting facts that can be taken as...

Price monitoring of consumer electronics – a guide for brands

The consumer electronics industry characterizes in dynamic changes and high competitiveness – every year more and more competitors appear, and products are easy to compare. High level of innovation shapes the market and intensifies these activities. This category also often experiences price wars and reductions, which have a significant impact on the level of sales,...

We found unauthorized resellers – what’s next?

  In the previous post, we showed how to monitor online stores and how you can use monitoring tools to detect unauthorized sellers. However, what to do after we find them? What steps can we take to legally maintain the desired price positioning and brand image on the market? Unauthorized sales – why monitor it?...

Using price monitoring to find unauthorized resellers

Maintaining the desired brand image, also in terms of the price segment, is a challenge for many brands. With the number of online sales channels growing, it is impossible to manually track everything that is happening on the market. One of the threats to the selected price positioning is the activity of unauthorized resellers. What...

How to motivate your distributors?

Cooperation with distributors involves challenging them to achieve greater efficiency. The benefits of having an effective network of distributors are obvious. Motivated customers generate more turnover than uninvolved dealers, increasing brand coverage, sales-driven production and innovation, and value to consumers. What can be done to make the brand’s cooperation with the distributor efficient and satisfying...

How to fight price erosion – re-launches and offer updates

Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...