Dealavo Blog

For the past years, the D2C (direct to consumer) sales model has been gaining popularity – more and more manufacturers have decided to open their own branded shops or sell through such channels as Amazon. What are the advantages of this model? What do brands have to pay attention to when making a transition to...

Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach with selling through distributors and attract the attention of the customers of an online shop.   Aleksandra Hołownia, Dealavo: In recent years, you have cooperated with distributors and explored...

The consumer electronics industry characterizes in dynamic changes and high competitiveness – every year more and more competitors appear, and products are easy to compare. High level of innovation shapes the market and intensifies these activities. This category also often experiences price wars and reductions, which have a significant impact on the level of sales,...

  In the previous post, we showed how to monitor online stores and how you can use monitoring tools to detect unauthorized sellers. However, what to do after we find them? What steps can we take to legally maintain the desired price positioning and brand image on the market? Unauthorized sales – why monitor it?...

Maintaining the desired brand image, also in terms of the price segment, is a challenge for many brands. With the number of online sales channels growing, it is impossible to manually track everything that is happening on the market. One of the threats to the selected price positioning is the activity of unauthorized resellers. What...

Price monitoring in e-commerce is the first step to success – the next step, however, is to track the availability of products in e-shops. Whether you are a brand who monitors the sale of your own SKUs or a seller wanting to know what your competition is doing, such information can be very useful. Find...

Cooperation with distributors involves challenging them to achieve greater efficiency. The benefits of having an effective network of distributors are obvious. Motivated customers generate more turnover than uninvolved dealers, increasing brand coverage, sales-driven production and innovation, and value to consumers. What can be done to make the brand’s cooperation with the distributor efficient and satisfying...