Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...
Category: Distribution
How to fight price erosion – selective distribution strategy
Category: Distribution, E-commerce
Some types of tasks in the work of a brand manager cannot be avoided and sooner or later will have to be faced. Everyone knows well how time-consuming some activities are, for example, preparing a quarterly report or creating a price strategy recommendation. Of course, both examples are under your complete control. With the right...
The Ultimate Guide to MAP/MSRP Monitoring
Category: Distribution, E-commerce, Pricing strategies
Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand that has many different online distributors, faced with price violations among 23% of all products. This is not all. The average price drop on products is 17% below...