Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimization and smart price management are the factors that actually make a great difference in terms of profit and revenues generated by companies. We can reach out for various pricing...
Best Omnichannel Tools for Your Brand you need to know in 2023
Category: E-commerce marketing
Today’s customers are highly varied in how they shop, choose products and decide whether they want to buy stuff from one company or the other one. The more technology advances, the more picky buyers get and expect retailers to offer more and react faster to their needs. These days every point of contact that customers...
Best Price Tracking Excel Templates for E-shops
Category: News and press releases
A price comparison template is something that everyone may benefit from. It’s helpful both when you look for the best price of a given product online or you run an e-commerce store and you want to compare your competitors’ prices. Excel Price Tracking Template might be a great way to clearly report all the relevant...
Market Research Software for e-commerce That Can Help Your Business Grow
Category: E-commerce pricing trends
Have you ever wondered how to find a competitive advantage for your e-commerce business? Finding new consumers or launching new products may seem easy, but when it comes to practice – you just need to be unique. Distinctive offer is straightforward when your e-store delivers niche products. However, as e-commerce is growing rapidly, the competition...
Prioritizing keywords – how to decide which products are worth positioning?
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Selection and analysis of keywords for an ongoing SEO campaign is a tedious and complicated process. Surprisingly, it is not enough just to run tools and see which phrases are most searched by Internet users. Prioritization, that is, determining the importance of individual words or...
TOP 7 Best E-commerce Market Intelligence Software you definitely need to check
Category: E-commerce marketing
E-commerce is a saturated and highly competitive market. According to Nasdaq, it’s estimated that by 2040 95% of all purchases will be made online. That means that running an e-store will be even more challenging in the nearest future. Thus, tech companies constantly come up with new ideas on how to help retailers be at...
Best Amazon Product Research Tools you need to check
F Currently, Amazon claims around 50% of entire U.S. e-commerce sales. The e-commerce dominance of Amazon creates enormous traffic and also inspires trust in customers. Buyers are more willing to purchase items from a recognizable platform that provides fraud protection. That attracts more and more retailers to kickstart their e-commerce business there. However, here arises...
Price checker software for e-commerce – how to check competitor’s prices?
Category: E-commerce, E-commerce pricing trends, Pricing strategies
E-commerce gives great business opportunities these days. You can use dozens of platforms to kick off your e-store and sell any kind of products you’ve ever imagined. Sounds amazing, doesn’t it?However, this retailers-friendly environment also has its drawbacks. E-commerce competition is extremely fierce, so even though you can easily start, it doesn’t necessarily mean you...
What is Price Matching and How Does It Work?
Category: E-commerce pricing trends
Customers rely heavily on e-commerce marketplaces and sites that allow them to purchase products at the bottom price. A product’s reasonable price is not enough these days as potential buyers will actually look for cheaper substitutes. That’s the point where the strategy of price matching makes a huge difference for online retailers. But what exactly...
Analysis and optimization of the assortment – strategies, tools [complete guide]
Category: Distribution, E-commerce management
There are many elements that determine your store’s success. One of them is your assortment. Depending on what you have in your offer, you attract a specific target audience and get particular results. In this article, we will show you how to optimize your assortment so that it helps you achieve your business goals and...